Hospitality Sales and Marketing

Hospitality Sales and Marketing

Fall 2010

Semester Project

Hospitality Marketing Plan

Guidelines:

12pt Font

7-10 pages in length

Develop a concept for a hotel for use in this project. It can be any type of hotel including resort, all-inclusive, bed and breakfast, limited service or any other type of hotel of your liking.

In the following order, create a Marketing Plan for the hotel of your choice. A word to the wise, do NOT go to a website and copy and paste a marketing plan. Doing so will be considered plagiarism and will be subject to academic penalty and a failing grade.

Sections to be included:

Executive Summary

Description of the Company 



Mission Statement 



Products and Services 



Financial Feasibility 



Strategic Focus and Plan

Company Vision – this is different that a Company Mission. The Vision Statement in this section should speak to the things you are doing now and the plan for things you will be doing in 5 years from now

Objectives

Competitive Environment

Situation Analysis

Competitive Analysis

Marketing Objectives

Target Markets

Marketing Program

Product Strategy

Price Strategy

Place Strategy (Distribution)

Promotion Strategy

Appendix

Brochure

Flyer

Hotel Fact Sheet