CASE ANALYSIS AND REPORT

Data Analysis for Business Decisions

UVA-M.0479

The Honeymoon Destinations Mail Survey

In order to gauge potential demand for Honeymoon Destinations videos, a marketing feasibility sfudy was conducted. Bobzien and Rose sent a direct-mail survey to 260 recent bridal fair parlicipants in the area, Of those contacted, 91 responded, for a response rate of 35 percent. Exhibit 1 contains a codebook that includes the survey questions.

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