Gender studys

Christopher Gordon

Gregory Rathje

GWS 1000

10/22/2013

Media Proposed Topic

In my media analysis I would like to discuss how TV. Ads specifically (car company’s ads) have changed over the last 10 years in relation to gender and sexuality. I think that the development of viewers wanting a car that fits them has characterized certain car companies to gear their T.V ads specifically in relation to stereotypes, a women wanting a car that fits the family and a guy wanting his ultimate sports car. I believe that car companies gear their commercials towards audiences and sometimes use celebrity’s to help boost sells. This ties in with Rex discussion who is the editor at the global and mail, in which he discusses the relation major magazines and T.V shows like to publicize celebrities as the person that many want to be. I also believe that over the past 10 years car companies have brought on sexualizing car commercials to gear them specifically towards men or women. This relates to Giddens topic of the transformation of intimacy. If one looks at our overall Western society sex is a major factor in all relationships and as Gidden discusses the media makes sex more of the act rather than an emotional connection witch as many people say (sex sales).