Social Media

week_6_assignment_grading_rubric.html

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

Points: 190	Assignment 1: Social Media
Criteria	Unacceptable Below 60% F	Meets Minimum Expectations 60-69% D	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Weight: 15%	Did not submit or incompletely discussed the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace.	Insufficiently discussed the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace.	Partially discussed the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace.	Satisfactorily discussed the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace.	Thoroughly discussed the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace.
2. List and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. Weight: 15%	Did not submit or incompletely listed and analyzed methods of alternative dispute resolution and did not submit or incompletely determined which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media.	Insufficiently listed and analyzed methods of alternative dispute resolution and insufficiently determined which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media.	Partially listed and analyzed methods of alternative dispute resolution and partially determined which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media.	Satisfactorily listed and analyzed methods of alternative dispute resolution and satisfactorily determined which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media.	Thoroughly listed and analyzed methods of alternative dispute resolution and thoroughly determined which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media.
3. Determine how the federal government can best control consumer transactions on social media across state lines. Weight: 15%	Did not submit or incompletely determined how the federal government can best control consumer transactions on social media across state lines.	Insufficiently determined how the federal government can best control consumer transactions on social media across state lines.	Partially determined how the federal government can best control consumer transactions on social media across state lines.	Satisfactorily determined how the federal government can best control consumer transactions on social media across state lines.	Thoroughly determined how the federal government can best control consumer transactions on social media across state lines.
4. Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision. Weight: 20%	Did not submit or incompletely examined the three (3) branches of government and did not submit or incompletely discussed which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Did not submit or incompletely supported your decision.	Insufficiently examined the three (3) branches of government and insufficiently discussed which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Insufficiently supported your decision.	Partially examined the three (3) branches of government and partially discussed which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Partially supported your decision.	Satisfactorily examined the three (3) branches of government and satisfactorily discussed which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Satisfactorily supported your decision.	Thoroughly examined the three (3) branches of government and thoroughly discussed which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Thoroughly supported your decision.
5. Explain whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Support your answer. Weight: 20%	Did not submit or incompletely explained whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Did not submit or incompletely supported your answer.	Insufficiently explained whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Insufficiently supported your answer.	Partially explained whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Partially supported your answer.	Satisfactorily explained whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Satisfactorily supported your answer.	Thoroughly explained whether or not the agency relationship exists on social media sites between the social media provider and businesses that utilize the site for advertising. Thoroughly supported your answer.
6. 3 references Weight: 5%	No references provided	Does not meet the required number of references; all references poor quality choices.	Does not meet the required number of references; some references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
7. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 8 errors present	7-8 errors present	5-6 errors present	3-4 errors present	0-2 errors present