Marketing Plan

Running head: CFS 1

Care for the Solders 5

Care for the Solders

Kelvin Glenn

Prefacer Erica Atkins

Strayer University

Principles of Marketing

Care for the Solders

Care for the solders is a family bastes business operated by six brothers and a sister. CFS was founded in 2004 by Regional Colton. His vision was to keep family in touch with their solder while they were in training within the United States. In 2009 Regional took on more business than he could handle alone so he decided to and his four kids Kelvin, Rashad, Reggie, and Gabriella to help out as business counted to grow the kids decided that it was time to let Regional fade to the back grown and let them do the work of planning and marking. Now that the four kids are in charge the oldest brought on his other three brothers Sojourner, Isaiah, and Kareem to help them with the new work load. Now that the seven are together and confortable working and operating the business together they have decided to expand the company to family’s with solders that are station overseas in all corners of the world.

With this new task septet would have an even bigger challenge for them they will have to find ways to ashore that the entire family are able to communicate no matter what the location is. Because it is very hard for family’s to stay in touch with each other once the solders get station overseas.

Care for the Soldiers

CFS is being offered to Korea to try and keep soldiers in touch with their families while they complete their tour. In return for allowing CFS to operate service within the country CFS will offer the same services to your troops as they explore other areas of the world to make shore that they can keep in touch with their families throw care packages, first aid packages, phone calls, web chats, and video chats.

CFS defers from other company’s charge the soldiers high fees we at CFS charge the solders lower fees that won’t enter fear with their living standers 90% of fees that would be used to pay for these services would come from donation from help organizations the small fee that the soldiers pay is no more than three dollars a week which would cover their phone calls home, web chats services, and video chats which would be in a privet cubical so that they can talk to their family about any and every thing that they would like to talk about without warring who is lessoning to their conversation.

Here in the United States CFS is one of the top cares for soldier’s organization. Allowing the soldiers family members to stay informed about what is going on with their soldiers and their soldiers unit on a day to day base. Also the soldiers are able to communicate with their immediate family by phone even if their family members phone is off the CFS phone service will be able to still contact the family members though a phone app for cell phones and though the home phone service operator would be able to help to connect the call’s from the soldier to the family member.

Supplying family’s with a service to keep in touch with military family members.

	Strengths	Weaknesses
Opportunities	Strengths/Opportunities · Low cost/time setup · User friendly · Always looking to advance · No other company is offering this service and the level that CFS is offering it nor are they offering it for the same price	Weaknesses/Opportunities · Time of operation between the country · Finding the man power to operate the services in both languishes
Threats	Strengths/Threats · Taking the weaknesses and turning them into strengths. · Staying connected to the leading service providers.	Weaknesses/Threats · Under paying the employees form the country. · Other company’s trying to take the business. · The cell phone apps not responding the way that it should.

Care for the Solders in Korea

With Korea’s 2013 estimated 50,219,669 populations with about 3,540,156 in the military CFS will offer Korea services to help the family of the 1,156 troops that are deployed get connected by offering the family’s the same services that are offered to the families of the United States. We at CFS are trying to keep everyone in the military connected to their family. We at CFS think that this is a grate deal for the country because Korea is a very well family orientated country. A country that loves their family would love to be able to stay in touch with them when they are away.

References

(Gateway to Korea)

(Kluwer, 2008)

(William, 2013)

(Organization)