Marketing Plan

Points: 300

Assignment 2: Marketing Plan 2

Criteria

Unacceptable

Below 60% F

Meets Minimum Expectations

60-69% D

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Provide a detailed description of your company. The description should include, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.

Weight: 15%

Did not submit or incompletely provided a detailed description of the company. Did not submit or incompletely included, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that were deemed relevant.

Insufficiently provided a detailed description of the company. Insufficiently included, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that were deemed relevant.

Partially provided a detailed description of the company. Partially included, at a minimum, the product’s name, trademark, color, shape, packaging, and labeling, any characteristics that were deemed relevant.

Satisfactorily provided a detailed description of the company. Satisfactorily included, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that were deemed relevant.

Thoroughly provided a detailed description of the company. Thoroughly included, at a minimum, the product’s name, trademark, color, shape, packaging, labeling, and any characteristics that were deemed relevant.

2. Describe the company’s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.

Weight: 15%

Did not submit or incompletely described the company’s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.

Insufficiently described the company’s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.

Partially described the company’s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.

Satisfactorily described the company’s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.

Thoroughly described the company’s target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.

3. Analyze the pricing strategy relative to the company’s pricing objective, and internal and external factors that could affect the pricing of the company’s goods or services.

Weight: 15%

Did not submit or incompletely analyzed the pricing strategy relative to the company’s pricing objective, and internal and external factors that could affect the pricing of the company’s goods or services.

Insufficiently analyzed the pricing strategy relative to the company’s pricing objective, and internal and external factors that could affect the pricing of the company’s goods or services.

Partially analyzed the pricing strategy relative to the company’s pricing objective, and internal and external factors that could affect the pricing of the company’s goods or services.

Satisfactorily analyzed the pricing strategy relative to the company’s pricing objective, and internal and external factors that could affect the pricing of the company’s goods or services.

Thoroughly analyzed the pricing strategy relative to the company’s pricing objective, and internal and external factors that could affect the pricing of the company’s goods or services.

4. Determine the distribution strategy in terms of your target market, location, and selection of distribution channels.

Weight: 20%

Did not submit or incompletely determined the distribution strategy in terms of the target market, location, and selection of distribution channels.

Insufficiently determined the distribution strategy in terms of the target market, location, and selection of distribution channels.

Partially determined the distribution strategy in terms of the target market, location, and selection of distribution channels.

Satisfactorily determined the distribution strategy in terms of the target market, location, and selection of distribution channels.

Thoroughly determined the distribution strategy in terms of the target market, location, and selection of distribution channels.

5. Outline the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.

Weight: 20%

Did not submit or incompletely outlined the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.

Insufficiently outlined the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.

Partially outlined the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.

Satisfactorily outlined the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.

Thoroughly outlined the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.

6. 2 references

Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

7. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present