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Education

2011-Current B.A.in Industrial and Organizational Psychology/Global Business GPA: 3.6/4.0

· Selected as TA for Statistics in Psychology for outstanding expertise and high GPA

· Appointed as Hall Senator for Student Government Association, committee chair of the Weissman Center for Leadership, and delegate for the Career Center Advisory Committee based on faculty and students’ vote

Summer 2013 Tuck School of Business at Dartmouth Hanover, NH

Business Bridge Program

· Completed a highly selective business program focused on developing skills in corporate finance, financial accounting, strategy, managerial economics, spreadsheet modeling, and management communication

· Utilized the skills learned to build a team project that analyzed in depth the company Salesforce to present its marketing, economic, and financial standing to determine a valuation

Experience

2012-Current Greater Holyoke Chamber of Commerce Holyoke, MA​​

Intern, Marketing Strategy

Worked with the chamber’s president and other interns to analyze marketing issues and develop new strategies

· Surveyed 350 members on commerce concerns and used the data to design workshops that solved demands

· Initiated marketing campaigns that increased the chamber’s membership and visibility to 512 businesses

Summer 2013 EA BIOWARE DIVISION Austin, TX

Intern, Marketing Strategy

Conducted market research and targeted a new segment of consumers to expand the studios visibility

· Developed a marketing strategy for upcoming RPG game that appeals to all genders and will increase sales

· Expanded online campaign for the game Star Wars the Old Republic using consumer data analysis

Summer 2012 Austin Competitive Consulting Firm Austin, TX

Intern, Strategy Consulting

Conducted market research with a team on product expansion project for AT&T

· Developed 4 strategies to solve sale issues using cost and profit analysis

· Expanded sales to a total of $17K in revenue by advising a new sales strategy that brought in 75 clients

Summer 2011 Trump Grande Ocean Resort and Residences Sunny Isles, FL

Sale Assistant, Executive Realty Division

Assisted the Vice President in sales and increasing visibility of the condominiums in the realty market

· Completed 3 final sales transactions advised under the vice president for a total revenue of $1.5+M

· Reached out to 800 real estate agents on online advertising database which led to 25 assisted unit sales

Summer 2010 WPBT Channel 2, PBS Miami, FL

Intern, Marketing

Worked closely with the region Senior Director of Membership to increase funding and membership

· Coordinated a mail fundraising campaign that raised membership from 9,846 to 11,954

Activities

2012-Current Harvard Intercollegiate Business Convention Ambassador

· Coordinated marketing strategies, assisted expansion of attendees and contributed to blog monthly

2008-Current Best Buddies Peer Mentor

· Mentored an autistic student in developing interpersonal skills with biweekly activities and learning English with homework assistance through verbal communication

Personal

· Proficient in English, Spanish and Portuguese

· Experienced with Microsoft Office, Excel, InDesign, Photoshop, PowerPoint and Flash

· 2nd Place State Winner in 2010 for Client Service a competitive event ran by FBLA-PBL

What I wrote on my cover letter:

Dear J.P. Morgan Employer,

I am writing to be considered for the J.P. Morgan’s 2013 Asset Management Launching Leaders Program. My major is Industrial Organizational Psychology with a focus in Global Business has given me insight on people management making me personable with a willingness to learn in diverse settings. I plan to link my studies, work experience and the business skills I learned through Tuck Bridge Business Program in a career path.

My interest in the Asset Management program came upon reading that it incorporates specific training, leadership development, and provides hands-on experience in finance and with clients. Success to me reflects hard work which not only benefits me, but others too. This work fits my background as I have had experience in marketing, sales and consulting which have all deepened my knowledge about the business world and provided me with fundamental skills that make me a strong candidate. Overall, J.P. Morgan’s value in developing its leaders with an in depth understanding of business and markets so that they can meet the needs of their clients, demonstrates quality work and a business culture that I want to work in. I believe my work experience and the following attributes make me well-suited to succeed at J.P. Morgan:

Demonstrated Leadership: As an intern at WPBT Channel 2, I initiated a postal fundraising campaign online by recruiting 15 volunteers which I allocated into 3 teams that I managed under the director for data collection, marketing and web designing. Motivation and hands-on work allowed this innovative approach to be a success and I feel these skills will help me succeed on teams at J.P. Morgan.

Analytical Mindset: During my internship with Greater Holyoke Chamber of Commerce, much qualitative analysis was done using surveys to see member responses in regards to the chamber’s activities to form new marketing strategies. At Austin Competitive Consulting Firm as an intern, I analyzed quantitative data using costs and profits of bundles for AT&T products to project future revenue and gain clients. Having worked with data collection to develop insight and create new strategies adds to the value I can bring to J.P. Morgan.

Effective Communication: As a sales assistant at the Trump Grand Ocean Resort and Residences, communication was key to reaching out to realtors with potential customers and handling sales of units. At Austin Competitive Consulting the same was expected when working with clients and in my team. In both cases, I worked with people from multiple backgrounds and developed an understanding of how to communicate with flow, vocabulary and positivity which led to successive turnouts.

Any additional information such as references and college transcript can be furnished upon request. Thanks for your consideration and time.

Sincerely, xxx

Previous Essays I have answered:

Essay question #1 (required): 381 Words What do you hope to do after you complete your degree? If you have already completed your degree, what are you currently doing and what are your future career goals?

Once I complete my bachelor’s degree, I believe that I will be equipped with the right mind set to further my studies and conduct research. I plan on attending a masters program in business administration. To help finance my graduate education I have looked into schools that offer fellowships straight out of undergrad. I am especially interested in the programs at Yale, University of Massachusetts and Wake Forest University because they take into account undergraduate internships. My passion since middle school has been business; I have involved myself in organizations such as Future Business Leaders of America, Women of Tomorrow and Women of Business. I believe that an MBA program would provide me with insight and perspective into the business landscape so I could clarify my particular mission.

Alternatively, if I am not able to pursue an MBA program immediately after my undergraduate degree, I plan to seek a position with my previous internship employers such as Austin Competitive Consulting and Trump Grande Ocean Resort. Also, I would seek a starting position as a financial analyst for Goldman Sachs, J.P. Morgan, State Street or Morgan Stanley. Finance is my preference because I love analyzing money, conducting market research and working with people. I see it as an occupation that will help me build a stronger business foundation because it involves various techniques that are useful in any field of business. Once I have enough work experience, I would reapply to graduate school.

My long-term goal is to become a leader in the business community. When I finish my graduate degree, I plan to apply for a manager position in a Fortune 500 company such as Bank of America Corp., AT&T or General Electric. My goal is to make a lifelong career in a Fortune 500 company where I can grow my professional skills and contribute to the company in a meaningful way. Fortune 500 companies tend to give such opportunity for growth, have great benefits and a large impact in the business community. My ambition is to become an executive for the company. I believe that I can achieve this as long as I have a strong education, positive mind set, work hard, always plan things in advance, get along well with people and strive for success.

Essay question #2 (required): 427 Words Why are you applying to the Bridge Program? How do you imagine that enrollment in the Bridge Program will further your short-term and long-term goals?

To be a talented business candidate I must have sufficient education, the right skill set, cooperative abilities, and have distinguishing characteristics that stand out. Coming from a selective liberal arts college, I believe that I am a potential candidate. I have been taught various subjects, cooperative skills and how to balance things such as school work, internships and extracurricular activities. An issue though is that today’s economy is at its worst and the standards are set even higher when it comes to being hired. Liberal arts colleges such as Mount Holyoke foster critical and creative thinking but lack a focus on vocational skills. I am applying to the Bridge Program because I know this program will help strengthen my academic and professional foundation in the business realm and help increase my competitiveness for my future goals.

Specifically, the Bridge Program is known to provide students with a mastery of business basics so it will further my short-term goals by giving me a better sense of what the business field is and its dimensions. I am hopeful of gaining practical, marketing, problem solving, collaborative, and management skills which will increase my value in the workplace. They will guide me in understanding my strengths and interests so I can clarify my internship goals. Despite having a strong liberal arts background, I do not have as much access to business-related topics including marketing, finance, accounting and strategy. I will gain knowledge of these subjects in the program which will make me better qualified for future internships. Instead of viewing myself a potential business candidate as I have in the past, after the program I will believe that I am the right candidate.

As for my long-term goals, the experience at Tuck will improve my confidence because I will be more equipped with the experience and practical knowledge needed to take on a business job. Confidence to me is not only being able to talk to others, but also having the knowledge and skills that support my competency. I anticipate walking away from the Bridge Program feeling more competent and confident in my graduate school goals because I will have had greater exposure to relevant topics of study, similar to what I would learn in graduate school. In addition, the focus on collaboration and teamwork will improve my abilities to work with others and take on leaderships roles. This will be important in graduate school and beyond. These skills will help guide the leader in me so that I can take on future projects in any company that I work in.

Essay question #3 (required): 443 Words What personal and academic experiences or achievements have influenced you the most since you entered college?

Before addressing this question, I want to provide some context in how I think about my education. Throughout my life I have learned that every accomplishment starts with the decision to try. My mother's persistence, from her decision to bring me into this world at the age of sixteen to leaving Brazil for a better future in the United States and her perseverance in the face of colon cancer has been an inspiration for me in college. Her hard work provides my siblings and me with the life and educational opportunities she did not receive. I am the first of all my family members to go to college, and am very aware of the sacrifices that have been made, and the drive to persist that is necessary to succeed. When I look at my beginnings and how far I’ve gotten, it motivates me to do my best.

My first year in college, transitioning to a new location with an unknown roommate was very difficult for me. All year my roommate and I did not get along. At times I felt unwelcomed in my own room. I tried humbly to get my roommate’s acceptance, but I found that our backgrounds were just too different to make that a reality. When I reflect on this experience, I can see how much I continued to try to work at our relationship. It taught me patience, respect and acceptance. Diversity and cultural differences exist in any environment, especially in the workplace. Understanding and trying to see the different ways people think are important in any team project. I will bring my own diverse cultural and socio-economic background, as well as my experiences of working in a diverse college environment with classmates from across the country and globe to my experience at the Tuck Bridge Program.

Additionally, I have learned that professors and department programs can be of great help, whether for personal dilemmas or academic challenges. I tend to seek help when needed and currently have a Mount Holyoke Alumnae in the consulting field as my mentor. Every leader at one point in their life has had a mentor. I know that if I strive for success, I will not get there alone. Learning from others and using resources will guide me along the way. Professors teach because they learned so learning is a process of shared and exchanged knowledge. It occurs in the workplace in more technical ways. Those who try know how to ask questions, take on extra projects and seek help when needed which leads to success. This vision becomes clearer to me day by day in college and is influenced by my experiences.