English Assignment

ESL 204 – Grammar Task #2

Due: 18 October, 2012

Name: _______________________________________________________________ PART I - Instructions: Locate the ten mistakes in the following passage. The types of mistakes are listed in the box below. The total number of mistakes in each line is indicated in parentheses ( ) at the right margin. As you locate each mistake, underline it in the passage. Then, in the space between the lines, edit and logically correct each mistake. Article (missing/inappropriate articles) Verb (tense/subject-verb agreement) Word order Word form

Modal Pronoun Run-on / Comma splice / Fragment Parallelism

The Secret of the Label: Descriptive Menu Labels "Taste Better"

Are you still dreaming about the Bloomin’ Onion that you had the other

night or the Jack Daniel’s Chicken that you ate two week ago? A six-week controlled

cafeteria study by the University of Illinois is finding that descriptive menu-item labels

increase food sales and improve the attitudes customers have. Towards both the food and

the restaurant.

Over the course of six weeks, six food items were labeled with descriptive labels

or standard plain labels; for example, “New York Style Cheesecake with Godiva

Chocolate Sauce” vs. “Cheesecake.” Each week the labels were switched. Any person

who chose a pre-selected item was asked a survey to complete.

Results showed that of the 150 diners survey, people chose the descriptive menu

item 27% more than the normally labeled menu choice in fact, diners who chose the

descriptive menu item had better attitudes about the product and restaurant, including

the willingness to go back. They even indicated that they should be willing to pay

almost 10% more for each descriptive menu item.

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ESL 204 – Grammar Task #2

Due: 18 October, 2012

A study could make many diners think about what they choose from the menu

and how they are influenced simply by labels. “We now know that the cute names used

by some restaurants for years really does increase food sales as well as how the

restaurant is seen in the eyes of the customer,” said Dr. Brian Wansink. “The key is for

customers to realize they are influenced by what they see and choose according.”

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__________10 points

ESL 204 – Grammar Task #2

Due: 18 October, 2012

PART II: Adjective Clauses (10) Join the following pairs of sentences by making the second one an adjective clause. Use the relative pronouns given in the box. Use each only once. Punctuate correctly. Ø that when where which which who who whom whose Ø = (no relative pronoun) 1. People have contributed a lot to Canadian culture. These people come from many different countries. 2. Canada has many national parks. The most spectacular of these is Banff National Park. 3. Every year, many tourists visit Banff National Park. Banff is in Alberta. 4. The grizzly bears are not usually dangerous. Tourists can see them at Banff. 5. While we were in Banff, we stayed at the hotel. Many famous people stay at this hotel. 6. Lloyd Alexander has received many book awards. He is famous for his children's novels. 7. He decided to become a writer in 1939. At that time, he was only fifteen years old. 8. He wrote fantasies. These fantasies captured the imagination of generations of children. 9. Alexander also wrote a book about music. His hobbies include playing the classical guitar. 10. Alexander translated the works of French philosophers. I once met him at a writers’ conference.

______10 points

TOTAL: _______25 points