Business Strategic planning

As a college student or even a responsible adult, sometimes, poor decisions or choices can be made, especially in adolescent young adult years when there is alcohol involved. Knowing this fact, backed by established proven statistics, this statement is quite true. Developing a solution to attempt to solve this problem can be quite challenging. A new business will be established to fight this problem and make people feel more at ease knowing that they do not need to put themselves or any others in jeopardy or at risk and get behind the wheel of a vehicle if they have been drinking or their overall ability to drive has been impaired.

The mission of the company is to provide top notch timely and professional customer service to all customers. To provide and educate customers with the knowledge, consequences and effects that are associated with the danger of drinking and driving.

The services that the company will offer is a ride home, in the comfort of your own vehicle by a professional fully qualified driver. The driver will be dispatched to your destination and arrive on an compact moped or scooter that will be light enough in weight and fold up compact enough to fit in the trunk of your vehicle. The driver will then drive your vehicle to your residence or an address within a certain area mile radius. There will be no need to worry about getting home safely or getting your vehicle home safely. The company will offer no limits of how many times you can utilize this service. You may buy a package deal in 10 ride increments in advance. If you are a repeat customer, the company will offer you other services such as educational services on the dangers of drinking and driving or counseling services if you think you may have a drinking problem.

The business will start as a small locally owned business in specified areas where there are mostly large college campuses. If the business does well and there are small risks and all insurance aspects are considered then the business will grow as a franchise allowing expansion all over the United States where the opportunity is considered to be most valuable and create revenue. Most importantly, the company will consider operational costs, insurance requirements and the need or demand for the services. The company will have to consider tax and insurance requirements such as city, county, and state requirements.

The employees and owners of the company will be caring people who understand and live the mission of the company. Not only will they be providing utmost professional services to their customers but they will be professional educators offering professional services and guidance when and if that service is sought out by their clients. Some of the values that the employees will possess will be honestly, integrity, compassion and commitment to their clients. The company will be only owned and operating in the United States of America and be available to anyone who needs the services. There will be no prejudice to anyone.

The company will stand by its mission. The company will strive to make all of its current clients and potential clients feel at ease and completely confident and comfortable seeking its services. The company will listen to the clients and carefully take into consideration the needs and wants of its clients. The company wants to be viewed as friendly, trustworthy and non judgmental. The company and its employees will be trained on how to deal with certain situations that may take place when dealing with the circumstances that sometime occur with an inebriated person. In other words, the company will do its best to avoid lawsuits or other legal actions.

As previous addressed, the company's most important asset is its customers. The company sells zero product and is purely service based. The company has to recognize that there will be times that services are not as in high demand at certain times of the year. An example where there may be less business is when college students are on summer break or holiday breaks over the course of a year. Also the demand for counseling services may decline at that time due to students returning to their home of record and simply may not be in the area. So the company is well aware that they will have to look into coming up with something additional or all together alternative to make up for revenue lost during those periods of time. The company understands that the needs of the customers are sensitive and will strive to do its best with what they are offering by having the customers critique and ask to provide feedback as to how their services were. The company's main objective is to provide the best possible service to all and to gain customer loyalty.