economy
Version: September 2011
BRITISH COLUMBIA INSTITUTE OF TECHNOLOGY
School of Business Program: Certificate in eBusiness Course: BUSA 3455 Introduction to eBusiness
Lab Assignment 1 – Retailing in e-Commerce
Purpose
To demonstrate an understanding of eCommerce concepts.
Task
Answer the following questions to the best of your ability.
1. Visit the following web site: http://www.travelocity.ca Describe the business models. (2 marks)
2. How does eCommerce facilitate customization of products and services? Locate several sites and provide examples. (3 marks)
3. Explain why it is said that eCommerce is a catalyst of fundamental changes in organizations. Use the framework in the textbook. Provide examples. (5
marks)
Expectation
Question 1 – 150 words Explain, don’t just list, what business models are
employed
Question 2 – 250 words There are many examples, I am looking for one or two
examples with your explanation.
Question 3 – 250 words Module 02 discussion topic provides you with a good
starting point as the discussion topic is quite similar. I will be looking for your
own perspective on this topic.
The word count is a suggestion; it is a skill of critical importance to write
concisely. Each of these questions could go on for thousands of words. Hit the
main points. Be concise.
Resources
Textbook, online textbook resources and Internet
Evaluation
10 marks 10% of final grade
Due
See Calendar for due date.