busa3455lab1_-_retailing_in_e-commerce_2011.pdf

Version: September 2011

BRITISH COLUMBIA INSTITUTE OF TECHNOLOGY

School of Business Program: Certificate in eBusiness Course: BUSA 3455 Introduction to eBusiness

Lab Assignment 1 – Retailing in e-Commerce

Purpose

To demonstrate an understanding of eCommerce concepts.

Task

Answer the following questions to the best of your ability.

1. Visit the following web site: http://www.travelocity.ca Describe the business models. (2 marks)

2. How does eCommerce facilitate customization of products and services? Locate several sites and provide examples. (3 marks)

3. Explain why it is said that eCommerce is a catalyst of fundamental changes in organizations. Use the framework in the textbook. Provide examples. (5

marks)

Expectation

Question 1 – 150 words Explain, don’t just list, what business models are

employed

Question 2 – 250 words There are many examples, I am looking for one or two

examples with your explanation.

Question 3 – 250 words Module 02 discussion topic provides you with a good

starting point as the discussion topic is quite similar. I will be looking for your

own perspective on this topic.

The word count is a suggestion; it is a skill of critical importance to write

concisely. Each of these questions could go on for thousands of words. Hit the

main points. Be concise.

Resources

Textbook, online textbook resources and Internet

Evaluation

10 marks 10% of final grade

Due

See Calendar for due date.