Baber Makayla

Version: October 2010

BRITISH COLUMBIA INSTITUTE OF TECHNOLOGY

School of Business Program: Certificate in Electronic Commerce Course: BUSA 3455 Introduction to Electronic Commerce

Lab 2 Perspectives on m-commerce

Purpose

To explore the impacts and business opportunities enabled by mobile devices. To learn

that technology adoption is not uniform –that e-c and m-c develops differently in

different markets

Task

Answer the following questions to the best of your ability.

1. Whereas Canada is a world leader in the adoption of the Internet via broadband for

consumer use, mobile devices are used much more widely outside of Canada – in Europe,

Asia for communication, accessing information and for engaging in transactions.

Consider the “environment” (political, social, economic, legal, technological, geographic,

historical) and the players in m-commerce in Canada compared to, say Japan or the UK,

for example. Discuss why things turned out the way they have, so far. [5 marks] [300

words]

2. What opportunities do you see for mobile commerce in Canada in the next five years?

(What are the drivers that will cause this change?). Support your opinion with articles

(journal articles, preferably) and observations in the present-day Canadian market.

Remember: Much can, and will change in this realm in the next five years. [5 marks]

[400 words]

Length

700 word limit Resources

Textbook: Turban 2010

Online textbook resources: http://www.prenhall.com/turban Evaluation

10 marks 10% of final grade Time

See calendar for due date.