I need help with my Operation Management Analysis Paper

LASA 1 Grading Criteria

Assignment Component

Proficiency

Maximum Points

Content Knowledge: Understanding

Communicates understanding of how to synthesize IKEA’s marketing function to explain its target customers, products/services, market position, etc.

CO 1 MSM PO: 2, 4, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3 ILO 1, 3, 6

Response incorporates analysis and synthesis of central concepts of the assigned topic.

Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times.

Response provides necessary details and specific examples.

36

Content Knowledge: Application Component 1

Communicates the ability to synthesize IKEA’s three sources of value in its value chain to explain its relation to wants and needs of customers, value proposition, and focus of customer value in its supply chain.

CO: 3 MSM PO: 2, 4 MBA PO: 2.1, 2.2, 2.3, 3.3 ILO: 1, 2, 3, 6

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is adequately supported by current and relevant literature.

36

Content Knowledge: Application Component 2

Communicates the ability to synthesize data to explain IKEA’s intangible products and benefits, how other firms employ intangibles and how it might be used to increase profits.

CO: 3 MSM PO: 2, 4 MBA PO: 2.1, 2.2, 2.3, 3.3 ILO: 1, 2, 3, 6

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is supported by current and relevant literature.

36

Content Knowledge: Application Component 3

Communicates the ability to synthesize data to explain IKEA’s approach of how customers are stakeholders, how this may maximize profits, how it is at odds with supply and demand economics, and why.

CO: 3 MSM PO: 2, 4 MBA PO: 2.1, 2.2, 2.3, 3.3 ILO: 1, 2, 3, 6

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is adequately supported by current and relevant literature.

24

Content Knowledge: Application Component 4

Communicates the ability to synthesize data to create a set of 4–6 performance measures for evaluating mangers that integrate with IKEA’s values, and explain how you would implement them in the workplace.

CO 1 MSM PO: 2, 4, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3 ILO 1, 3, 6

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is supported by current and relevant literature.

48

Written Communication/ Personal Effectiveness

Conveys through written word understanding and application of an understanding and application by delivery of a report identifying the three most promising avenues for achieving best practices within the company.

CO 2 MSM PO: 2, 3, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3 ILO: 1, 3, 5, 6

Writing is concise and clear in content, language use, grammar, organization, and sentence structure.

Writing is free of major grammatical and usage errors.

10

Oral Communication/ Personal Effectiveness

Conveys through oral communication, such as a PowerPoint presentation, an understanding and application delivery of a report identifying the three most promising avenues for achieving best practices within the company.

CO 2 MSM PO: 2, 3, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3 ILO: 1, 3, 5, 6

Presentation is concise with a logical flow of thought.

Content includes clearly articulated key points that are free of major errors.

Presentation is visually appealing and addresses audience considerations adequately.

10

Total:

200