1 = Not important at all
2 = Not very important
3 = Somewhat important
4 = Very important
5 = Unsure

1 = Very Poor
2 = Poor
3 = Fair
4 = Good
5 = Very Good
6 = Unsure

2 = No
3 = Yes

Question 2: What percentage of your total yogurt purchases are for Greek Yogurt?
2 = 1
3 = 100% - I only buy Greek Yogurt
4 = 25% - 49%
5 = 50% - 75%
6 = Less than 25%
7 = More than 75%, but less than 100%

2 = 3 to 4 times a week
3 = 5 or more times a week
4 = Less than once a week
5 = Once a week
6 = Twice a week

Question 4: What percentage of your Greek Yogurt purchases are made at Wegmans?
2 = 100% - I only buy Greek Yogurt at Wegmans
3 = 25% - 49%
4 = 50% - 75%
5 = Less than 25%
6 = More than 75%, but less than 100%

Question 8: If you could choose any Greek Yogurt for FREE, what is your preferred brand of Greek Yogurt?
2 = Chobani
3 = Dannon Greek
4 = Fage
5 = No
6 = Other, please specify
7 = Stonyfield Oikos
8 = Three Greek Gods
9 = Trader Joe's
10 = Yoplait Greek

2 = 0
3 = 0.02
4 = 5%-8%
5 = 9% of more

2 = Blueberry
3 = Cherry
4 = Honey
5 = Other, please specify
6 = Plain
7 = Strawberry
8 = Vanilla

2 = 18 oz.
3 = 5.3 oz.
4 = 6 oz.
5 = Other, please specify

2 = Every other week
3 = Less often than once a month
4 = More often than once a week
5 = Once a month
6 = Once a week

2 = 0
3 = 0.02
4 = Total (Full Fat)

Question 32: For classification purposes only, please indicate which age group you are in:
2 = 18-24
3 = 25-34
4 = 35-44
5 = 45-54
6 = 55-64
7 = 65 or older
8 = Prefer not to say

2 = Female
3 = Male
4 = Prefer not to say

Question 34: Including yourself, how many people currently reside in your household?
2 = 2 people
3 = 3 people
4 = 4-5 people
5 = More than 5 people
6 = Myself only
7 = Prefer not to say

2 = Both
3 = Other, please specify
4 = Self
5 = Spouse/Significant Other

3 = ALBERTA DRIVE - 675 ALBERTA DRIVE (AMHERST, NY)
5 = AMHERST ST - 601 AMHERST ST (BUFFALO, NY)
9 = BRITTON ROAD - 3660 DEWEY AVE (ROCHESTER, NY)
10 = BROCKPORT - 6660 FOURTH SECTION ROAD RT 31
13 = CARLISLE PIKE - 6416 CARLISLE PK (MECHANICSBURG)
15 = CHILI-PAUL - 3175 CHILI AVENUE (ROCHESTER, NY)
19 = DEWITT - 6789 EAST GENESEE ST (FAYETTEVILLE, NY)
22 = DULLES - 45131 COLUMBIA PLACE (STERLING, VA)
23 = EAST AVENUE - 1750 EAST AVENUE (ROCHESTER, NY)
24 = EASTWAY - 1955 EMPIRE BLVD (WEBSTER, NY)
26 = ERIE WEST - 5028 WEST RIDGE ROAD (ERIE, PA)
28 = FAIRMOUNT - 3325 WEST GENESEE ST (SYRACUSE, NY)
30 = FREDERICKSBURG - CARL D. SILVER PKWY & FALL HILL AVE
33 = GREAT NORTHERN - 3955 RT 31 (LIVERPOOL, NY)
38 = IRONDEQUOIT - 525 TITUS AVE (ROCHESTER, NY)
40 = JAMES STREET - 4256 JAMES STREET (E SYRACUSE, NY)
42 = JOHN GLENN - 7518 OSWEGO ROAD (LIVERPOOL, NY)
44 = LAKE MANASSAS - 8297 STONEWALL SHOPS (GAINESVILLE)
45 = LATTA ROAD - 3177 LATTA ROAD (ROCHESTER, NY)
47 = LOSSON ROAD - 4960 TRANSIT ROAD (DEPEW, NY)
48 = LYELL AVENUE - 2301 LYELL AVENUE (ROCHESTER, NY)
50 = MARKETPLACE - 650 HYLAN DR (ROCHESTER, NY)
51 = MCKINLEY - S 3740 MCKINLEY PKWY (BUFFALO, NY)
52 = MILITARY ROAD - 1577 MILITARY ROAD (NIAGARA FALLS)
54 = MT. READ - 3701 MT READ BLVD (ROCHESTER, NY)
55 = NAZARETH - 3791 EASTON/NAZARETH HWY (EASTON, PA)
56 = NEWARK - MILLER AND FINCH STREETS (NEWARK, NY)
57 = NIAGARA FALLS BLVD - 3135 NIAGARA FALLS BLVD
59 = ONONDAGA - 4722 ONONDAGA BLVD (SYRACUSE, NY)
62 = PITTSFORD - 3195 MONROE AVENUE (ROCHESTER, NY)
63 = POTOMAC - 14801 DINING WAY (WOODBRIDGE, VA)
65 = RIDGE-CULVER - 2200 RIDGE ROAD EAST (ROCHESTER)
66 = RIDGEMONT - 2833 RIDGE ROAD WEST (ROCHESTER, NY)
67 = SCRANTON - 1315 SCRANTON-CARBONDALE RT 6
68 = SHERIDAN DRIVE - 5275 SHERIDAN DR (WILLIAMSVILLE)
70 = TAFT ROAD - 4979 WEST TAFT ROAD (LIVERPOOL, NY)
71 = TRANSIT ROAD - 8270 TRANSIT RD (WILLIAMSVILLE, NY)

2 = Four-Year College Degree
3 = High School Graduate
4 = Masters Degree or more
5 = Prefer not to say
6 = Some College
7 = Two-Year College Degree

2 = $100,000-$149,999
3 = $150,000-$200,000
4 = $25,000-$49,999
5 = $50,000-$74,999
6 = $75,000-$99,999
7 = Less than $25,000
8 = More than $200,000
9 = Prefer not to say

1 = No
2 = Yes

0 = Not Selected
1 = Selected