Strategic Analysis Project - JetBlue

Milestone Two: Components 2, 3, and 4

In task 4-2, you will provide answers to the Components 2, 3, and 4 assignment questions.

Component 2: External Environment and Competitive Position

Complete an industry analysis and a five forces model analysis including an assessment of the company's closest rival. Be sure to answer the following questions:

-What are the driving forces of change in the industry in which your company competes? How has your company changed its strategy to address driving forces?

-Where does the company stand within the industry based on the five forces model of competition analysis?

-Which of the five forces exert the most pressure on the company? What has the company done to relieve this pressure?

-What are your recommendations to further reducing pressure from these forces?

Component 3: Internal Environment and Competitive Position

Complete a SWOT analysis and a value chain analysis of the company you have chosen. Be sure to answer the following questions:

-How well has the company performed to stated strategic objectives or performance targets? Support your assessment with factual data.

-Compare the strengths, weaknesses, opportunities, and threats of the company to those of its competitors. How do the vision and values affect how the company will respond to each?

-What is the core competency of the company? How does this affect its standing within the industry?

-How has the company used its value chain activities to improve its competitive position?

-What are your recommendations in regard to the company’s competitive position and value chain activities?

Component 4: Competitive Strategy

Summarize the generic strategy employed by the company and how it helps the company achieve sustained competitive advantage.

-Which of the generic competitive strategy options is your company pursuing?

-Explain how your company is pursuing this generic strategy. How does it fit value chain activities specifically to support its generic strategy?

-How does pursuit of this strategy help your company achieve sustained competitive advantage?

-What are your recommendations in regard to the company's pursuit of a generic strategy or how it uses its value chain in this pursuit?

Milestone Three: Components 5 and 6

In task 6-2, you will provide answers to the Components 5 and 6 assignment questions.

Component 5: Strengthening Competitive Position

-Summarize how the company strengthens its generic strategy through complementary strategic moves. Be sure to answer the following questions:

-Outline what the company has done to fit its strategy to the industry and company situation.

-Has your company responded offensively or defensively, or both, to improve its strategic position? How?

-Has your company pursued complementary strategic options? Explain your answer.

-What are your recommendations for your company to pursue future complementary strategic options to strengthen its competitive position.

Component 6: The Global Marketplace

-Summarize company operations in foreign markets and competitive advantage possibilities. Be sure to answer the following questions

-Describe which method(s) has been used to enter foreign markets.

-How has the company gained competitive advantage through competing internationally?

-What are additional actions that the company could take to gain a competitive advantage in foreign markets?