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ADCORP AUSTRALIA

LIMITED COMPANY

VALUATION REPORT

Prepared by: Andrew Farrugia,

Yangsi Zhao and Guillaume Tsao Yee Kwai Pun

BAF I 10 42 -

Inve st ment

AAU Company Valuation Report Page 1

Executive Summary

Adcorp Australia Limited (AAU) was founded in 1981 in NSW and listed on the Australian Security

Exchange in 1999. Today, AAU is one of the leading locally owned companies in the media industry

in Australia and New-Zealand. Their main operations include advertising agency services, website

design and development and digital marketing services. They have segmented their activities into

retail, motor vehicles, real estate, government and employment.

The financial analysis has shown that AAU’s performance has highly fluctuated over the 5 year

period (2007-2011). However, they were not performing poorly. Rather, they had more expenses

due to restructures and acquisitions. Furthermore, the 2008 Global financial crisis deeply impacted

all their target markets thus reducing their sales. The Dupont analysis has shown that AAU best

performed financially in 2008 and that in the recent year 2010 incurred a loss due to strategic

repositioning. They saw a growth in all their ratios in 2011.

The valuation analysis consisted of the application of five models, namely: Dividend Discount Model,

Free cash flow model, Price earnings ratio, Price over book value ratio and Net tangible asset backing

model. We found that the latter model was more appropriate for this situation although the

outcomes were similar. Overall, our findings have shown that AAU stock is undervalued.

AAU Company Valuation Report Page 2

Table of Contents Executive Summary ............................................................................................................................. 1

1. Company Analysis ........................................................................................................................... 5

1.1 Overview ................................................................................................................................. 5

1.2 History ..................................................................................................................................... 5

1.3 Share Price Performance ........................................................................................................ 6

1.4 Products and Services ............................................................................................................. 8

1.4.1 Advertising Agency Services ............................................................................................ 8

1.4.2 Website Design and Development ................................................................................. 8

1.4.3 Digital marketing Services ............................................................................................... 8

2. Financial Analysis ............................................................................................................................ 9

2.2 Dupont Analysis .................................................................................................................... 10

5 Year Extended DuPont Analysis ................................................................................................. 11

2.2.1 EBIT/Sales ...................................................................................................................... 12

2.2.2 Sales/Total Assets ......................................................................................................... 12

2.2.3 EBIT/Total Assets........................................................................................................... 12

2.2.4 Interest Expense/Total Assets ....................................................................................... 12

2.2.5 Net Before Tax/Total Assets ......................................................................................... 13

2.2.6 Total Assets/Common Equity ........................................................................................ 13

2.2.7 Net Before Tax/Common Equity ................................................................................... 13

2.2.8 Tax Retention ................................................................................................................ 13

2.2.9 Return on Equity (ROE) ................................................................................................. 14

3. The Economic Environment .................................................................................................. 14

3.2 Overview ............................................................................................................................... 14

3.3 Macroeconomic indicators ................................................................................................... 15

3.3.1 Inflation ......................................................................................................................... 16

3.3.2 Interest Rates .................................................................................................................... 17

3.3.3 Consumer Confidence ....................................................................................................... 18

3.3.4 Economic Outlook ............................................................................................................. 19

3.4 The Australian media industry .................................................................................................. 20

3.4.1 Overview ........................................................................................................................... 20

3.4.2 Market Segmentation ....................................................................................................... 21

3.4.3 Level of Debt ..................................................................................................................... 21

3.4.4 Organizational Goals ......................................................................................................... 22

AAU Company Valuation Report Page 3

3.4.5 Key Competitors ................................................................................................................ 23

4. Valuation Assumptions ............................................................................................................. 24

Required rate of Return(CAPM) ........................................................................................................ 24

Risk-free rate (Rf) .......................................................................................................................... 24

Market returns (Rm) ..................................................................................................................... 24

Market risk premium (Rm-Rf) ....................................................................................................... 24

Beta (β) .......................................................................................................................................... 24

Required Rate of Return (CAPM) Calculation: .............................................................................. 25

4.2 Valuation Analysis ............................................................................................................. 25

4.2.1 Dividend Discount Model (DDM) .................................................................................. 25

4.2.2 Dividend Forecast ......................................................................................................... 26

4.2.3 Intrinsic Share Price ...................................................................................................... 28

4.2.4 Sensitivity Analysis ........................................................................................................ 28

4.3 Free cash Flow to Equity Model ............................................................................................. 30

4.3.1 Cash Flow Forecast............................................................................................................... 30

4.3.2 Sensitivity Analysis ........................................................................................................ 32

4.4 Price earnings ratio ........................................................................................................... 33

4.4.1 Sensitivity analysis ............................................................................................................... 34

4.5 Price/Book Value ratio (P/B) ............................................................................................. 34

5. Evaluation of value/price of the company ............................................................................ 36

6. References ............................................................................................................................ 37

7. Appendices .................................................................................................................................... 39

Appendix 1: Beta calculation of AAU with ASX 200 index ................................................................ 39

Appendix 2: Dividend forecast (DDM) .............................................................................................. 45

Appendix 3: DDM Beta and Risk Premium Sensitivity ...................................................................... 46

Appendix 4: Dividend Growth Rate Sensitivity ................................................................................ 46

Appendix 5: Historical FCFE Growth rate .......................................................................................... 46

Appendix 6: Operating expenses history .......................................................................................... 47

Appendix 7: AAU’ share price FCFE model ....................................................................................... 47

Appendix 8: discount sensitivity ....................................................................................................... 47

Appendix 9: FCFE growth rate sensitivity ......................................................................................... 48

Appendix 10: P/E Ratio forecast 2013 .............................................................................................. 48

Appendix 11: AAU book share value 2007-2011 .............................................................................. 48

Appendix 12: STW book share value 2007-2011 .............................................................................. 48

AAU Company Valuation Report Page 4

Appendix 13: DIG book share value 2007-2011................................................................................ 49

Appendix 14: AAU NTA Backing Model history ................................................................................ 49

Appendix 15: STW NTA backing Model history ................................................................................ 49

Appendix 16: DIG NTA Backing Model history .................................................................................. 49

AAU Company Valuation Report Page 5

1. Company Analysis

1.1 Overview

Adcorp Australia Limited (AAU) is an Australasian company competing in the media industry. Their

headquarters are based in Sydney and they have offices across Australia and New Zealand. They are

the leading locally owned communications group as well as the largest supplier of non-campaign

advertisement to local, state and federal government (AAU Annual Report 2011)

AAU provides tailored marketing solutions to various organisations through specialized entities.

Their services encompass, but are not limited to, advertising, branding, PR, consultancy, marketing

research, marketing strategy and management. These are divided into three broad categories:

advertising agency services, web design and supplier of web-based products. AAU specialises in

employment marketing, government advertising, real estate, retail and motor vehicles.

1.2 History Adcorp Australia Limited was founded in Sydney, New South Wales, in 1981 initially as Pabiko Pty Ltd,

later the same year they changed the company’s name to Adcorp Australia. They commenced

operating in the recruitment sector through the development of an advertising website in 1995.

Three years later, in 1998, AAU expanded its operations to Auckland, New Zealand. Finally in 1999,

the company, along with the acquisitions of Employment Opportunities from Australia Pty Ltd,

Meniscus Technology Pty Ltd and 50% interest in CareerMatch Pty Limited, was listed in the

Australian Security Exchange as Adcorp Australia Limited (IBIS World 2011).

In 2000, AAU saw its net profit after tax increase by 9.8% to $5.724 million (AAU AR 2000). It also

obtained an exclusive license and minority equity from the American based company Recruitment

Solutions International Corp. (AAU AR 2000). This allowed AAU to use the software in Australia and

New Zealand and also allowed them to buy more equity in the licenser company in the future (AAU

AR 2000). During that same year, they purchased the remaining 50% interest in CareerMatch Pty

Limited and acquired Lewis Advertising Limited- New Zealand’s second largest specialist recruitment

advertising agency (IBIS World 2011).

AAU Company Valuation Report Page 6

Adcorp Australia Limited’s company history is filled with acquisitions. In 2001, the company acquired

Raisin & Lines Advertising Pty Ltd and expanded its activities to South Australia through the

acquisition of Iceberg Media a print advertising client base agency (AAU AR 2001). AAU undergoes

further diversification by acquiring leading retail motor vehicle advertising agency Donald & Donald

and boutique creative design company Green Advertising in 2002 (AAU AR 2002). Furthermore, AAU

successfully obtains a license agreement with News Interactive for the management of the

recruitment website CareerOne (AAU AR 2002). Despite an increase in profits between financial

years 2002 and 2003, Adcorp kept a low profile in terms of mergers and acquisitions in order to

better manage the several companies already acquired in the past few years (AAU AR 2003).

In 2005, the company resumed its acquisition strategy- after two years of internal growth and

increasing profits- lead by new CEO Peter James (AAU AR 2005). These acquisitions consisted of

dmark, Streetwise and Cuttriss Dye which complemented their existing portfolio (AAU AR 2005; AAU

AR 2006). In 2006, although their financial performance proved poorer, the company still added

Andrews Advertising to their portfolio (AAU AR 2006). In the following years Adcorp Australia

Limited took over Quadrant Creative Pty Ltd and founded Kelly Street Digital Pty Ltd in 2007 and

increased its ownership in Andrews Advertising Pty Ltd to 75% in 2008 (IBISWorld 2011).

In 2009, following the Global Financial crisis, AAU sold off Kelly Street Digital Pty Ltd and incurred an

operating loss during the financial year 2010/2011 (IBISWorld 2011; AAU AR 2011). The event that

marked 2010 the most was the expansion of their activities in the Northern Territory, obtaining the

NT government as a new client (IBISWorld 2011). Despite new customers, the crisis severely

impacted Adcorp Australia Limited reducing their profits and causing the loss of their clients in 2011

(AAU AR 2011). The new market conditions have caused Adcorp Australia Limited to now review its

strategy and plan a repositioning of the company (AAU AR 2011).

1.3 Share Price Performance

The following charts show the fluctuations of Adcorp Australia Limited’s share prices against all

ordinaries in the ASX. The first chart (figure 1) shows the historical share price performance over 10

years- from September 2002 to September 2012- so as to observe the company’s share price

performance prior to and after the GFC. It can be seen that prior to early 2005, AAU’s share price

performance was well above the all ordinaries index, with a share price estimated at $1.2. From

2005 onwards, the share price drastically depreciates and sustains a downward trend against market

expectations as seen in Figure 1. The most significant drop occurs in the first half of 2005, the

disparity between the all ordinaries index and AAU’s share price performance can especially be

observed in the period January 2006 to December 2007. In that period the All Ordinaries Index

AAU Company Valuation Report Page 7

indicate very favourable market conditions, however, AAU’s share price performance depreciates

instead. The performance of AAU’s share price follows the All Ordinaries Index with peaks and

troughs but not to the same extent (e.g. early and mid 2008). Following the GFC in the second half of

2008, AAU’s share price experiences another significant drop in early 2009, however not as much as

the All Ordinaries Index in that same time frame.

Figure 2 is a chart representing the recent share price performance of Adcorp Australia Limited over

the past year between September 2011 and September 2012. As can be observed, AAU’s share price

has highly fluctuated over the past year with a lowest price of $0.150 in September 2012 and a peak

of $0.215. It has somewhat followed the market trend as the prices appreciations and depreciations

coincide with the All Ordinaries index. It is also observed that the share price experience some

stability during the period December 2011 and August 2012, with the prices not falling below $0.166

and following a minor upward trend.

AAU Company Valuation Report Page 8

1.4 Products and Services

1.4.1 Advertising Agency Services AAU’s advertising agency services are one of their main activities and represent the majority of their

revenue. They specialise in human resources, government, retail, motor vehicle and education (AAU

AR 2011). Adcorp Australia Limited has first started as a human resources advertising company, it is

safe to say they are they are experts in that field managing websites such as CareerOne. Between

2001 and 2005, they began diversifying into other sectors as employment in Australia was facing

slower growth (AAU AR 2005). The very recent obtention of the Northern Territory as a customer

completes their customer portfolio in the governmental sector. Website Design and Development

1.4.2 Website Design and Development They developed their first website for recruitment advertising in 1995. Since then they have

obtained licenses from external companies to operate similar websites locally -CareerOne and

Recruitment Solutions International Corp (IBISWorld 2011). These services include the development

and maintenance of websites and database support. An example of integrated capacities is the

development of a recruitment website aiming to rebuild Christchurch, New Zealand following the

earthquake in February 2011 (AAU AR 2011). This combined their expertise in recruitment

advertising, website design and marketing strategy consultancy.

1.4.3 Digital marketing Services These services comprise consulting on digital marketing, the supply of web-based products and

strategic employment solutions (AAU AR 2011). Through this service they aim to educate their

clients about how new digital technologies will affect their business (AAU AR 2010). They inform

clients about arsing opportunities in the digital world and advise on how these new technologies can

be adopted and adapted to strategies (AAU AR 2010).

AAU Company Valuation Report Page 9

2. Financial Analysis

Below are the financial statements and 5 year company analysis which has been prepared the

purposes of AAU’s company valuation. (Figure 6- 5 year financial snapshot)

Source: Morningstar Data Analysis 2012

AAU Company Valuation Report Page 10

2.2 Dupont Analysis

DuPont analysis essentially examines a given organizations ROE, return on equity. Under this model,

ROE is broken into three parts- profit margin, total asset turnover and financial leverage. These 3 key

areas will be examined as part of the AAU financial analysis.

AAU Company Valuation Report Page 11

5 Year Extended DuPont Analysis

AAU Company Valuation Report Page 12

Below, the five components which make up the extended DuPont system/model are detailed.

2.2.1 EBIT/Sales

This illustrates the company’s profitability. It is calculated by deducting expenses from revenue

(revenue – expenses), excluding tax and interest.

- For AAU, the EBIT margin was quite low in 2007 as seen in the extended DuPont analysis. In saying

this, it positively increased between 2008 and 2009. Despite a decline in 2010, it is clear that as of

2011, AAU has managed to perform extremely well in comparison to previous years.

2.2.2 Sales/Total Assets

The total asset turnover ratio basically is used to measure a given company’s ability to use its assets

efficiently to generate sales.

- Between 2007 and 2009, AAU was not as successful as its competitors in terms of asset turnover

which undoubtedly affected profitability. However, since 2010 AAU has done well in outperforming

both SGN and DIG when it’s come to using its assets to generate profit.

2.2.3 EBIT/Total Assets

With a focus on the Return on Assets (ROA) calculation/ratio, the result will show how profitable a

company is relative to its total assets.

- A higher ratio in this area would suggest that an organization has done well financially given its

resources. Despite negative growth in ROA in 2007 and 2010, AAU was able to improve its ROA in

2011 which surely must be a positive sign to investors. It should be noted that during the five year

period, SGN has been able to outperform AAU in the return on assets area. This is an area in which

AAU can uplift and improve on looking forward.

2.2.4 Interest Expense/Total Assets This ratio reflects the interest rate that a company will have to pay on any debt that it is servicing or

has outstanding.

AAU Company Valuation Report Page 13

- This is definitely an area in which AAU has improved in when examining the 5 year results/analysis.

AAU has been able to achieve an interest expense ratio of 3.6% as of 2011 which has dropped

significantly since 2007 when it peaked at 9.67%.

2.2.5 Net Before Tax/Total Assets The level of return made on a company’s assets prior to tax can be calculated by using this ratio.

- AAU’s return on assets before tax appears to have stabilized at the end of the 5 year period. The

2010 result of negative 15% is a concern which suggests a poor return on assets before tax and thus

profit. However, the 2011 result is an improvement with the company lifting its return on assets

before tax to over 4% at the end of the financial year.

2.2.6 Total Assets/Common Equity This particular ratio will determine the level to which a company has decided to use debt in order to

finance its assets.

- A decrease in this ratio would suggest an improvement in that AAU is relying on less debt and more

equity to fund assets. The analysis shows that over the five year period, the organizations ratio has

actually increased from 2.2% in 2007 to 5.3% in 2010. This is seen as a weakening in equity and

means that AAU has unfortunately had to use more debt than historically to finance asset purchases

in recent years.

2.2.7 Net Before Tax/Common Equity The Net Before Tax/Common Equity calculation and ratio shows what equity holders will receive in

return prior to tax.

- The analysis suggests that AAU have been unable to consistently deliver to its equity holders when it

has come to return before tax. The 2011 year closed on a high however with AAU improving it return

to equity holder some 26%. A concern nonetheless as for two of the five years there was a

reduction/negative result in return to shareholders before taxation.

2.2.8 Tax Retention This particular retention ratio, the proportion of income before tax that is not paid is measured. In

addition, with this ratio, the higher a given company’s tax retention, the better it is for that company

as they are paying less tax.

AAU Company Valuation Report Page 14

- AAU has been fairly consistent across the five years in tax retention compared to SGN and DIG. For

2010, AAU was able to outperform both of this reports selected competitors with a tax retention

ratio of 1.4%. The company achieved an even more favourable result in 2009 when it retained 1.5%

of income before tax . Tax retention appears to be strength of AAU’s based on the analysis.

2.2.9 Return on Equity (ROE) ROE basically measures the amount of net income that has been earned as a result of using the

funds that the company’s shareholders invested. ROE is expressed as a percentage.

- Solely focusing on AAU’s ROE performance over the five year period, the organization has had an

ROE that has fluctuated up and down during this time. Comparing the 2007 ratio of 48% to that of

2010 which was 18%, AAU has a ROE challenge on its hands beyond this five year timeframe and this

is an area which should be addressed by management.

3. The Economic Environment 3.2 Overview

Since the beginning of the 2008 global financial downturn, the rising concerns of sovereign debt and

the debt crises experienced in Europe have negatively impacted on global economic sentiment

(Reserve Bank of Australia 2012). In saying this, for those in developed economies that are less

connected with the Euro region, growth is expected to rise by 1.4% through 2012 (IMF 2012).

In light of the fact that both the domestic Australian economy and global economy have been struck

by the onset of recent financial crisis’ (GFC of 2008 and ongoing euro debt crisis), there have been

positive signs of recovery. For the March quarter of 2012, data suggests that household

consumption increased 1.6% and 4.2% over the year (Reserve Bank of Australia 2012). In saying this,

strong business conditions have remained for those operating in the mining sector as evidenced in

Figure 1, but the news is not as promising for non-mining businesses. Based on the Reserve Bank of

Australia’s (2012) findings, the outlook for non-mining investment is forecasted to be weak for

2012/13 according to the ABS Capex survey.

Figure 1: Forecasted mining projects until 2016-17

AAU Company Valuation Report Page 15

The core of AAU’s business continues to exist in the property advertising and employment areas

specifically in mineral rich states, Western Australia and Queensland (AAU Annual Report 2011). This

has shaped the strategy that AAU’s management have implemented which specifically hones in on

furthering business Australia wide as well as reducing overall company costs for the purposes of

improving company profitability. It is very important that AAU keeps to their strategy as domestic

consumer and business sentiment will remain a key challenge to maintaining sales and margins.

Management at AAU see future business conditions as challenging, but according to the AAU Annual

Report (2011), will present a good opportunity at the same time for the company to improve.

3.3 Macroeconomic indicators

It is important to recognize the key macroeconomic indicators or factors that have an impact on

organizations that are operating in the Australian media and advertising industry. In this report, the

impact that inflation, interest rates and consumer confidence have on AAU will be discussed.

AAU Company Valuation Report Page 16

3.3.1 Inflation In a financial sense, the concept of inflation refers to a general change in the cost of goods and

services over a period of time (Reserve Bank of Australia 2012). In Australia, the consumer price

index (CPI) measures inflation in Australia and each month the RBA provides an updated figure to

the public.

Something of interest to those in finance and economics is that the Australian CPI figure for the

second quarter of 2012 was 1.2% (Trading Economics 2012). As illustrated in Figure 2 pictured below,

in comparison to the past 4 years, the Australian CPI is at an all-time low and is well below the RBA’s

CPI target range of 2-3%. Whilst inflation in Australia is low, in contradiction, cost of living pressures

are at all time high and have become a significant political issue in recent months (Financial Review

2012).

Figure 2: Inflation rate of Australia over the past four years

AAU Company Valuation Report Page 17

3.3.2 Interest Rates

As part of this macroeconomic indicator analysis, the impact that interest rates can have on

businesses in Australia needs to be examined. Fluctuations in interest rates bring about the idea of

‘interest rate risk’ and are a major cost for many businesses (NAB 2012). The most recent decision of

the RBA regarding interest rates was to leave the rate at 3.50% which was announced on the 4th of

September 2012 by Glenn Stevens (RBA 2012). According to the RBA (2012), decisions made on

interest rates and monetary policy are made following important considerations- maintaining full

employment, ensuring economic prosperity for Australians and maintaining the stability of the

Australian dollar. The below diagram, Figure 3, clearly shows a trend in the RBA’s decision to reduce

interest rates in recent years. Traditionally, one might say that when interest rates are higher, the

economy is doing well and performing and when they are lowered, the RBA is attempting to lift

economic activity and spending. In comparing the macroeconomic indicators, there is definitely a

strong correlation between interest rates and consumer confidence.

Figure 3: Interest rates in Australia since 2011

AAU Company Valuation Report Page 18

3.3.3 Consumer Confidence

The level of sentiment/confidence that an organizations target consumers have will undoubtedly

affect a company’s sales, business performance as well as the broader economy overall. The idea of

consumer confidence concerns the degree of sureness that consumers have towards the overall

state of the economy (Trading Economics 2012). After examining Figure 4 which focuses on

Australian consumer confidence since January 2011, our group has recognized that sentiment in

Australia has dipped within the last 12 months and is only starting to recover. There are a number of

reasons behind decreasing consumer confidence. A highly publicised event that has affected the

global economy has been the European debt crisis which has the potential to cause a spill over effect

on Australian banks’ borrowing costs and stability (SMH BusinessDay 2011). Prior to the euro crisis,

the turmoil that the global financial crisis of 2008 caused most certainly had an impact on consumer

confidence not only in Australia, but globally. It is safe to say that the confidence of consumers has

been put to the test during the past five years.

Figure 4: Australian consumer confidence since 2011

AAU Company Valuation Report Page 19

3.3.4 Economic Outlook

Despite recent financial turmoil externally, Australia is well positioned to continue growing at a

faster rate than most developed countries. Some of the main areas of concern for the Australian

economy will continue to be low consumer and investor confidence, the high Australian dollar and

changed consumer patterns (IMF 2012). Looking forward into the future, investment in resources

and commodities is forecasted to continue and eventually peak sometime during 2013/2014 (RBA

2012). As seen below in Figure 5, Australia’s growth has fluctuated less than larger countries like

China and the United States in part due to the positive effects of the mining boom. Whilst this has

provided positive affects to Australia, a key challenge for AAU will be to ensure resources and funds

from the boom filter across the Australian economy (IMF 2012).

Figure 5: GDP Comparison between Australia and world

AAU Company Valuation Report Page 20

3.4 The Australian media industry

3.4.1 Overview

AAU operates primarily in the Australian media and advertising industry. The industry’s coverage

expands across a number of different media types including but not limited to television, radio, print,

internet, mobiles and cinema (Australia On Net 2007).

The industry as a whole is said to generate some $8 billion annually as local organizations look to

position themselves competitively by focusing on selecting their customers efficiently. Many

Australian organizations are able to reach their target consumer by engaging the service sand

expertise of organizations like AAU (Australia On Net 2007).

It is important to at the very least recognize that there are authorities that closely work alongside

and monitor organizations like AAU that are operating in media and advertising. A key body in this

industry is the Australian Communications and Media Authority. The ACMA is a government

department that is responsible for monitoring spam, broadcasting, internet content and

telecommunications throughout Australia (ACMA 2012).

AAU Company Valuation Report Page 21

3.4.2 Market Segmentation

Gaining an understanding into what drives AAU’s business and the areas in which it is highly

profitable is a key element of this report which should not be overlooked. In the below illustration,

Figure 5, we can clearly see which industries source AAU’s services and expertise and ultimately

generate revenue for AAU.

Figure 5: Financial Year 2011- performance highlights

3.4.3 Level of Debt

Something which separates AAU apart from many other organizations and particularly its

competitors is the fact that the company bears no debt. A proud declaration made by the then Chief

Executive Officer in 2008, Peter James, was that a ‘key priority is a continued focus on working

capital management, generating positive cash flows for the year’ (AAU Annual Report 2008). This

stance has not changed in 2012 and is a faucet of the AAU business model which will hopefully

support the organization as it continues to circumnavigate trying domestic economic conditions.

With regards to debt, the closest debt associated with AAU’s business dealings is bad debt. This

relates to funds owed by debtors which aren’t paid or recovered by AAU. Provisioning is made

AAU Company Valuation Report Page 22

annually by management to ensure that amounts not expected to be collected are factored into

business plans and financial targets.

We believe the all-important concept of ‘leverage’ should be examined given that AAU has no debt

to speak of. According to Investopedia (2012), this concept is defined as ‘the use of financial

instruments or borrowed capital, such as margin, to increase the potential return of an investment’.

By not leveraging their firm, our group’s belief is that AAU is missing out on opportunities to grow

their business to a certain extent which is not a great scenario for company growth in the longer

term. On face value, no debt is seen as a fantastic ideal for any organization as you have fewer

liabilities to service each financial year, but with a view to the future, this can stifle company growth

and even result in lost business opportunities.

3.4.4 Organizational Goals

Many leading and successful organizations and their respective management teams put in place

goals that promote organizational development and growth. In this report, our group has explored

three of AAU’s focuses (AAU Annual Report 2011).

• The first area in which AAU wishes to improve is to continue in reducing overall cost structure. The

New Zealand arm of the business took a hit following the earthquake natural disaster in Christchurch

which came at a significant cost to AAU financially (AAU Annual Report 2011).

• Increasing profit margins in existing business areas where AAU is highly profitable is the second

focus area and goal. Government accounts which apportion for 37% of billings is most certainly an

area that management have clearly outlined they wish to further extend. Building upon already

established relationships with key personnel working in state and federal governments is seen as the

best way of achieving this (AAU Annual Report 2011).

• Winning new business is the third all important organizational goal that management have identified

in the AAU Annual Report (2011). Constantly sourcing new business opportunities is what will drive

company expansion and is a key focus that the business has adopted.

AAU Company Valuation Report Page 23

3.4.5 Key Competitors

The Australian media and advertising space is very much a dynamic and competitive environment.

This industry has a wide array of competitors that compete with AAU for market share throughout

each financial year. The organizations competing against AAU in the Australian media industry which

this report compares and contrasts are as follows.

STW Communications Group Limited (STW Group)

A key player in the media industry, this organization claims itself to be

‘Australasia’s leading marketing content and communications service group,

comprising over 75 operating companies’ (STW Group 2012). According to

the company’s Australian stock exchange profile, STW Group has been listed on the stock exchange

for five years longer than AAU. The date they officially listed on the ASX was the 14th of January

1994 (ASX 2012).

Digital Performance Group Limited (DPG Limited)

The company focuses its efforts on selling online marketing and advertising

campaigns to businesses with a key objective being to increase its client’s

sales and well as brand awareness. With the head office in Melbourne, one

of DPG’s companies, Empowered Communications, currently boasts a media

network with an active member base of over 504,000 users in Australia (DPG 2012).

AAU Company Valuation Report Page 24

4. Valuation Assumptions In order to estimate AAU’s intrinsic share price value, the CAPM model has been selected to

calculate the required rate of return. The data that will be used for calculation are the firm’s and the

S&P/ASX 200 Return Index.

Required rate of Return(CAPM)

Based on this model, there are three components used to determine the required rate of return

(risk-free rate; market return rate and Beta). Other components include the market risk premium

calculated by using market return rate (Rm) minus risk-free rate (Rf).

CAPM equation: E(Ri)= Rf + βi (Rm-Rf)

Risk-free rate (Rf)

The risk-free rate is the theoretical rate of return of an investment with no risk of financial loss. The

yield for a 10 year government bond is currently 3.14 % as of the 13th September 2012 (Reserve

Bank of Australia 2012). This will be used as the risk-free rate for the valuation model.

Market returns (Rm)

Based on the economic outlook assumption and calculation, 4.75% was the market return (the full

calculation for the expected market return is in section , table )

Market risk premium (Rm-Rf)

Market risk premium is the difference between the expect market return and the risk-free rate. The

expected market return (4.75%) minus the free-risk rate (3.14%) is equal to (1.61%) which is the

market risk premium.

Beta (β)

Beta represents the systematic risk of the risky asset relative to the diversified market portfolio. It is

important to note that this method ignores the diversifiable or market risk. As Beta is unknown and

cannot be observed directly, it has to be estimated based on the S&P/ASX200 proxy. The beta

formula is shown below:

Figure 1 below shows AAU’s weekly return for the last 4 years compared with the S&P/ASX200. As

seen in this graph, there is a positive linear relationship between the market and stock returns.

Table 1.1: Beta for AAU with the S&P/ASX200

AAU Company Valuation Report Page 25

The raw Beta figure that has been calculated is 0.67 (full calculation shown on appendix A, excel) and

the adjusted beta figure was 0.75009. As the Beta is less than 1, the systematic risk of AAU is less

than the market risk. The adjustment beta will be used to calculate the required rate of return.

Formula of beta adjustment: Adj βi=Raw Beta(0.67)+1.00(0.33)

=0.627*(0.67)+0.33

=0.75009

Required Rate of Return (CAPM) Calculation:

The investor’s required rate of return can be derived as follows:

E(Ri)=Rf + βi (Rm-Rf)

E(Ri)=0.0314+0.75009(0.0475-0.0314)

E(Ri)= 0.043476449

The required rate of return for AAU’s stock is 4.435% and this figure will be used as part of the

following valuation analysis.

4.2 Valuation Analysis

4.2.1 Dividend Discount Model (DDM) The Dividend discount model is used to evaluate the company’s stock price based on the net present

value of future dividends. This model requires an estimation the company’s future dividends growth

rates for more valid results.

y = 0.627x + 0.0015

R² = 0.0579

-0.3

-0.2

-0.1

0

0.1

0.2

0.3

0.4

0.5

-0.2 -0.15 -0.1 -0.05 0 0.05 0.1 0.15

AAU

Weekly Returns

for lat 4 Years

S&P Weekly returns for lat 4 years

Beta for AAU with the s&P/ASX200

AAU Company Valuation Report Page 26

There are two models, the Gordon model also called the stable growth rate model and the multi-

stage dividend growth rate model. Both need to be considered when evaluating the company’s stock

price.

The equation of the Gordon Model is shown below. While P is the share price; D is the dividend paid;

(r) is required rate of return and (g) is the dividend growth rate. With this model, the assumption

made is that required rate (r) of return must be greater than the dividend growth rate (g). Note: The

dividend’s growth rate (g) is constant.

D1 =D0 (1+g)

The second model is the multi-stage dividend growth rate model. With this model, the required rate

of return (r) can be less than the dividend growth rate (g) in the short term. This model which has

different stages of growth rates is considered with both business cycle and the future economic

outlook. The formula for the multi-stage dividend growth rate model is pictured below.

The two above models rely on the assumption that a company is paying out dividends to its

shareholders. However, in the real world many growth companies may decide not to pay dividends

at all for a given period. Instead of paying out dividends, the company may reinvest its capital in

more profitable projects rather than paying out dividends to shareholders. This can make it difficult

to estimate whether the firm will initiate a dividend in all cases; therefore the dividend discount

model may not always be applicable.

4.2.2 Dividend Forecast AAU’s dividend to shareholders for 2012 was 1.78 cents per share. This is the sum of the interim

dividend paid on 31 March 2012 and the declared final dividend for the financial year ended 30 June

2012. Based on company data, the amount of 0.75 cents per share will be paid on the 27th

September 2012.

AAU Company Valuation Report Page 27

Table 4.2.1: Dividend history of AAU

dividend

history per share cent

total

$000

earnings

per

share dividend earning per share

2007 interim dividend for 2007 1.5 910 -12.03 1.5

2008 interim dividend for 2008 2.5 1517

2008 paid on 28 Sept 2009 2.5 1517 6.47 5

2009 interim dividend for 2009 1 607 0.45 1

2010 net loss per share 0 0 -11.76 0

2011 interim dividend for 2011 1 607

2011 paid on 28 Sep 2011 1 607 2.29 2

2012 interim dividend for 2012 1 607

2012 paid on 28 Sep 2012 0.78 473 2.57 1.78

Sources: AAU Annual financial report 2011

Table 4.2.2 Dividend growth rate history

Year 2007 2008 2009 2010 2011 2012

DPS (cents) 1.5 5 1 0 2 1.78

%

change/Growth n/a 233% -80% -100% n/a -11%

Over the past 5 years, AAU‘s dividend payment figure has significantly fluctuated. The company

experienced a loss of 12.03 per share during 2007. The reason for this loss can be attributed to the

fact that AAU incurred $10.357 million in restructure and impairment expenses in the year 2007

(AAU Annual Report 2007). This contributed to the net loss of $7.298 M for this year. Comparing

2007 to 2008, AAU saw a dividend growth rate of 233% in 2008. Following a booming period in 2008,

the GFC was one of the prime reasons for AAU’s poorer performance in 2009. A dramatic decline of

80% in dividend payments indicates that the company was not very profitable during this operating

period. AAU did not pay any dividends during 2010 due to a net loss result of $7.13M. The dividend

growth rate was negative 100% thus mathematically affecting the calculation of dividend growth

rate for 2011. Nonetheless, AAU paid 2 cents per share to ordinary shareholders. Between 2011 and

2012 , the share growth rate was -11%, a change from 2 cents per share to 1.78 cents per share

respectively. Looking at the 5 year period, AAU has put a lot of effort into reducing expenditure

meanwhile focusing on continually growing company revenue.

During the 2011 period, AAU implemented a number of important initiatives. This includes

completing the formation of their core Digital team and implementing the findings of the 2011

review of this area, changing the way they operate in line with changing consumer media habits,

expanding television and video production capabilities as well as launching the company and social

media websites in August 2012. (AAU Annual Report 2012, AAU FY12 Final Results Market section)

AAU Company Valuation Report Page 28

AAU has responded to the changes in customer behaviour in the media industry by completing the

formation of their core digital team. This should be an opportunity for better growth rates and

ultimately a better return to shareholders. Taking this into consideration, we have estimated the

following forecasted data. (AAU Annual Report 2012)

Table 4.2.2.1: Forecasted Dividend Growth Rates

Phase 1: Slow-

Moderate Growth Stage

Phase 2: High Growth Stage Phase 3: Stable Growth Stage

2013-2015 2016-2018 2019-Onwards

6% 13% 3%

4.2.3 Intrinsic Share Price According to the ASX (2012), AAU’s current share price is $0.155 as of the 28th of September 2012.

Based the forecasted dividend growth rate above, AAU’s stock price should be of $2.01. If these

calculation and assumptions are correct, then AAU shares are trading at a discount rate of 1100%.

Table 4.2.3: AAU Intrinsic Share Price (full calculation on appendix excels calculation)

Actual

2012 2013 2014 2015 2016 2017 2018 2019

Dividend Growth

rate 6% 6% 6% 13% 13% 13% 3%

DPS (cent) 1.78 1.86 1.97 2.08 2.36 2.66 3.01 3.10

Annuity 243.78

Time period 0 1 2 3 4 5 6 7

require rate of

return 0.0435 0.0435 0.0435 0.043 0.0435 0.043 0.0435 0.043476

Discount factor 1 0.9583 0.9184 0.88 0.8435 0.808 0.7746

Discount DPS 1.778 1.8059 1.834 1.9866 2.151 2.3297

Discount Annuity 188.85

Total 200.7

NPV ($) 2.01

4.2.4 Sensitivity Analysis The calculation of AAU’s intrinsic value in the dividend discount model shows the strength in AAU’s

share price, currently $0.155 compared to the forecasted NPV of $2.01. This makes the share price

approximately undervalued by 1100%. Please note, the accuracy of this valuation strongly relies on

the forecast of the dividend growth rate.

With the discount sensitivity analysis, the market risk premium and AAU’s beta will be used to

calculate the present value. The consistent growth rate assumes 3.431%. With this model, it will

show the change in market risk premium and the beta which both affect AAU’s share price.

AAU Company Valuation Report Page 29

Table 4.2.4: DDM Beta and Risk Premium Sensitivity (Gordon model)

AAU

beta

market risk premium 0.55009 0.65009 0.75009 0.85009 0.95009 1.05009

0.0161 3.0909 2.4332 2.0063 1.7068 1.4852 1.3144

0.0261 1.6069 1.3088 1.1039 0.9545 0.8408 0.7512

0.0361 1.0856 0.8951 0.7615 0.6625 0.5864 0.5259

0.0461 0.8197 0.6801 0.5812 0.5073 0.4501 0.4045

0.0561 0.6585 0.5484 0.4699 0.411 0.3653 0.3287

0.0661 0.5502 0.4595 0.3944 0.3455 0.3074 0.2768

With a brief overview of the economic environment, the economy is slowly recovering. According to

Barberis (2001), investors become more risk averse during harsh economic times. The data in Table

4.2.4 shows that an increased market risk premium and beta would affect the share price. In other

words, investors would offer to pay a higher price on lower risk level stocks. This is especially true

when investors prefer taking on a risk averse approach. They would invest their money on low risk

assets and settle for moderate to lower returns rather than invest on an asset which offers a higher

return.

Dividend growth rate sensitivity is considered the phase growth rate which affects the share price.

This sensitivity analysis is used to compare and contrast growths rate and the subsequent impact on

the share price.

Table 4.2.5 Dividend Growth Rate Sensitivity

phase

2

growth

rate

phase 1 growth rate 0.1 0.11 0.12 0.13 0.14 0.15 0.16 0.17

0.03 1.639 1.682 1.726 1.771 1.817 1.863 1.910 1.958

0.04 1.687 1.731 1.777 1.823 1.870 1.917 1.966 2.015

0.05 1.735 1.781 1.828 1.875 1.924 1.973 2.023 2.074

0.06 1.785 1.832 1.880 1.929 1.978 2.029 2.080 2.133

0.07 1.835 1.884 1.933 1.983 2.035 2.087 2.139 2.193

0.08 1.887 1.937 1.987 2.039 2.092 2.145 2.199 2.255

0.09 1.939 1.990 2.043 2.096 2.150 2.205 2.261 2.317

0.1 1.993 2.045 2.099 2.153 2.209 2.265 2.323 2.381

The above table illustrates that as required rate of return remains constant, investors are willing to

pay a higher price for the share as the growth rate increases.

The sensitivity analysis above demonstrates that the accuracy of share price present value data is

highly dependent on the forecasted growth rate. Where the company has not paid dividends or the

dividend amount was too small, they may have made a loss or decided to reinvest the profit into a

more valuable project. Therefore, the DDM model would not be an appropriate tool to calculate the

intrinsic value of the share price. In this case, the free cash Flow to Equity Model will be used to

calculate the intrinsic value of the company’s share price.

AAU Company Valuation Report Page 30

4.3 Free cash Flow to Equity Model

The FCFE model is used to measure a firm’s ability to pay out shareholder dividends. The FCFE model

takes into consideration calculating the intrinsic share price where the company has not paid

dividends or dividend amount paid is very small. This model shows the ability of the company to pay

its shareholders using equity cash flows once expenses have been paid. With this model, stable

growth FCFE and multi-stage FCFE growth need to be considered.

The first model to be examined is the stable FCFE growth model. This model assumes that the

company has enjoyed a constant growth rate and required rate of return for the following period.

This model is appropriate when the growth rate (Ri) not greater than the required rate of return (g)

and the beta of the stock is close to one or below one.

Formula of constant FCFE growth model:

The second model is the multi-stage growth rate model. This model assumes that the company has a

multi-phase growth rate for the short term which allows for the growth rate (g) to be greater than

require rate of return (Ri).

Formula of multi-stage FCFE growth model

In order to calculate the intrinsic value of the company’s share price, a phase growth rate need to be

forecasted. FCFE is often used to evaluate the intrinsic value of the share price of the company. The

equation of FCEF is below:

FCFE=Net Earnings-[(Capital Exp – Depreciation)* (1-Debt Ratio)]-[(Chg in Working Capital)*(1-Debt

Ratio)]

4.3.1 Cash Flow Forecast

Free cash flow to equity for 2011 was $1,222,673. Table 4.4.1 below shows that over the past 5

years, AAU historical FCFE growth rate has proven to be extremely volatile. The negative growth rate

AAU Company Valuation Report Page 31

of 326% for 2009 indicates that the company had to come to terms with a crisis during this particular

year. During this time, the global economy was weak and this posed a challenge for the whole

industry. From 2010 the growth rate was recovering and until 2011 it was able to improve its growth

rate from negative to positive 3%.

Table 4.3.1 Historical FCFE Growth Rate

2006 2007 2008 2009 2010 2011

NPAT -7298 3926 271 -7138 1392 1562

capital expenditure 3927 2383 2294 590 1006 2002

depreciation 664 625 665 595 349 585

current asset 37635 42126 28708 40271 39063 27686

current liability 34352 38004 36490 37506 35841 24558

working capital 3283 4122 -7782 2765 3222 3128

chg in working capital 0 839 -11904 10547 457 -94

total liability 34829 38354 26979 37933 36468 25203

total total assets 50776 55590 42140 45822 44850 33897

Debt ratio 69% 69% 64% 83% 81% 74%

FCFE 0 3120.785 3967.708 -8952.98 1183.805 1222.673

share outstanding 60677 60677 60677 60677 60677 60677

FCFE per share 0 0.051433 0.065391 -0.14755 0.01951 0.020151

FCFE growth rate 0 0 27% -326% -113% 3%

To forecast the future FCFE growth rate, the assumption of dividend growth rate forecast in table

4.3.1 needs to be taken into consideration. A continued reduction in operating expenses shows that

the company has put significant efforts into minimising its expenditure and trying to maximise its

profitability thus needs to be considered as well.

Table 4.3.2 operating expenses history

2006 2007 2008 2009 2010 2011

operating expenses 39850 32297 31624 37104 26504 25547

decreasing rate 0 23% 2% -15% 40% 4%

As seen in the above table, AAU has had a very positive decreasing rate of expenditure over the past

5 years. Considering the company has completed several initiatives, previously analysed on dividend

forecast, we may assume there is no significant investment for the future. Consequently, FCFE

growth rates must be greater than the dividend growth rate.

Table 4.3.3 Forecasted FCFE Growth Rates

Phase 1: Slow-

Moderate Growth Stage

Phase 2: High Growth Stage Phase 3: Stable Growth Stage

2013-2015 2016-2018 2019-Onwards

20% 30% 3%

Based on the forecasted FCFE growth rate, the intrinsic share price of AAU can be calculated.

Currently the share price of AAU is $0.155 compared to the estimated NPV of $2.28; AAU shares sold

at a discount of 1371%. If the above forecasting is correct, then the figure indicates to investors that

AAU’s stock is a sound investment.

AAU Company Valuation Report Page 32

Table 4.3.4 AAU share price (fully calculation on appendix excel)

Actual

2011 2012 2013 2014 2015 2016 2017 2018

FCFE growth rate 20% 20% 20% 30% 30% 30% 3%

FCFE pre share 0.02 0.024 0.029 0.035 0.045 0.058 0.076 0.078

Annuity 2.657

time period 0 1 2 3 4 5 6 7

discount factor 1 0.9583 0.9184 0.88 0.8435 0.808 0.7746

discount FCFE

p/s 0.023 0.0264 0.03041 0.0379 0.0472 0.05881

discount annuity 2.05811

lNPV ($) 2.2819

4.3.2 Sensitivity Analysis FCFE sensitivity analysis is used to test the uncertainty of the inputs and how they will affect to

outcome when different values are used. The accuracy of the intrinsic value of AAU share price

depends on the accuracy of forecast of the growth rate; require rate of return and the beta.

The first sensitivity test assumes constant growth at 3.41% in order to investigate how a change in

market risk premium and beta will affect the intrinsic share price value.

Table 4.3.5 Discount FCFE Market risk premium and Beta Sensitivity (discount sensitivity)

discount

sensitivity

market risk AAU

Beta

Premium 0.55009 0.65009 0.75009 0.85009 0.95009 1.05009

0.0161 4.036 3.1761 2.6182 2.22708 1.9376 1.7147

0.0261 2.0966 1.7073 1.4399 1.24498 1.09652 0.9797

0.0361 1.4161 1.1674 0.993 0.86399 0.76462 0.6857

0.0461 1.0691 0.8869 0.7578 0.66154 0.58695 0.5275

0.0561 0.8587 0.7151 0.6127 0.53595 0.47628 0.4286

0.0661 0.7175 0.5991 0.5142 0.45044 0.40073 0.3609

Table 2.4.5.1 shows that when beta or risk premium increases, the share price decreases and vice-

versa. As can be seen in the above table, investors will prefer to pay more for the less risky asset or

will be looking to pay less if the market premium increases.

The second sensitivity test assumes constant beta, market risk premium and required rate of return

to observe the effects of changes in future growth phases on the intrinsic share price value.

AAU Company Valuation Report Page 33

Table 4.3.6 FCFE Growth Rate Sensitivity

phase

2

growth

rate

phase 1 growth

rate 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8

0.1 2.6866 2.7575 2.8298 2.90336 2.97822 3.0544 3.1319 3.2107

0.2 3.4797 3.5719 3.6657 3.76122 3.85841 3.9573 4.05793 4.1603

0.3 4.4159 4.5331 4.6523 4.77376 4.89733 5.0231 5.15101 5.2812

0.4 5.5069 5.6532 5.8022 5.95385 6.10819 6.2652 6.42502 6.5876

0.5 6.7646 6.9446 7.1278 7.31433 7.50415 7.6973 7.89384 8.0938

0.6 8.2009 8.4193 8.6417 8.86805 9.09843 9.3329 9.57137 9.814

0.7 9.8276 10.09 10.356 10.6279 10.9042 11.185 11.4715 11.763

0.8 11.657 11.968 12.284 12.6067 12.9347 13.268 13.6081 13.954

The analysis demonstrates that there is a positive relationship between the share price and the

growth rate. As the forecast growth rate increases, investors are prepared to pay higher prices on

the share to gather greater benefit.

Similarly to the DDM model sensitivity analysis, the accuracy of intrinsic value of the share price is

highly depend on the accuracy on the forecast of growth rate and required rate of return.

4.4 Price earnings ratio The P/E ratio values the stock based on expected annual earnings. This model allows investors to

compare and contrast the intrinsic value of stock of several companies in the same industry and with

similar risk (About.com Stocks 2012). It enables investors to select more valuable stock and obtain

larger future returns.

Earning Multiplier Model: Price/Earnings Ratio

Since:

Therefore:

This model is determined by

-Expected dividend payout ratio

-Required rate of Return (k)

-expected growth rate of dividend (g)

EarningsMonth -12 Expected

PriceMarket Current =

gk

ED

E

Pi −

= 11 1

/

AAU Company Valuation Report Page 34

Table 4.4.1 AAU P/E Ratio forecast 2013

2012 2013

current price 0.155 2

dividend growth

rate 0.06

earnings per

share 0.178 0.1887

estimated P/E

ratio 0.8708 10.6

The ratio indicates that investors would be willing to pay $10.6 for every $1 the company generates

in the future. To evaluate AAU value, comparison with AAU’s competitors is necessary and will help

investors to understand and select more appropriate portfolios. Considering the similarities in risk

and business cycle in the media industry, STW Communications Group Limited and Digital

Performance Group Limited have been elected.

Table 4.4.2 Peer Comparison

Company Forecast P/E ratio Share price beta

AAU 10.6 0.155 0.755

STW 8.89 1.02 1.11

DIG N/A 0.01 1.32

Source:

From the above table, 4.4.2, AAU has a higher P/E ratio of 10.6 than rival STW, which have P/E ratio

of 8.89. Beta is an indicator that shows the systematic risk of the asset. Lower beta means lower risk

and vice versa. Investors will accept a lower return with lower risk during a weak economic period.

Investors of AAU will pay 20% more than STW stock to the company to gather $1. However from the

beta analysis, investing on AAU stock will have 30% less systematic risk then investing in STW stock.

Just focusing on the P/E ratio and not taking into account other factors, AAU’s share price must be

under-priced.

4.4.1 Sensitivity analysis

The result of P/E ratio is influenced by different forecasted dividend growth rates.

Table 4.4.2 P/E Growth Rate Sensitivity

Growth

rate

0.03 0.04 0.05 0.06 0.07 0.08 0.09

P/E Ratio 10.9 10.8 10.7 10.6 10.5 10.4 10.3

The sensitivity analysis indicates that the P/E ratio is minimally affected by the change in dividend

growth rate.

4.5 Price/Book Value ratio (P/B) This ratio enables investors to compare the stock’s per-share price to its book value. The purpose of

this model is to determine whether or not the stock is undervalued. Low P/B ratio conveys that the

stock is undervalued- an opportunity to buy if the company has no issues with its internal control or

operations.

AAU Company Valuation Report Page 35

Formula:

Table 4.5.1 AAU history P/B ratio

('000 in $) 2007 2008 2009 2010 2011

book equity 17240 15160 7890 8380 8690

share outstanding 60677 60677 60677 60677 60677

book value per share 0.284127 0.249848 0.130033 0.138108 0.143217

share price 0.35 0.25 0.2 0.17 0.16

P/B ratio 1.23 1.00 1.54 1.23 1.12

Source: FinAnalysis

Table 4.5.1 shows the fluctuations in AAU’s P/B ratio between 2007 and 2011. In order to determine

whether the share price was undervalued or overvalued, AAU’s P/B ratio needs be compared with

that of its peers.

Table4.5.2 comparison of P/B of AAU with its competitor

Year 2007 2008 2009 2010 2011

AAU 1.23 1.00 1.54 1.23 1.12

STW 1.39 0.41 1.73 0.99 0.75

DIG 4.48 8.2 5.8 7.43 25.01

Source: excel calculation

Table 4.5.2 above shows that STW has the lowest P/B ratio and DIG has the highest P/B ratios. As

we can see in the P/E table above , the assumption is that where STW’s stock was under-priced, AAU

stock was under-priced too. Based on the above P/B ratio analysis, STW would be more valuable to

invest in than AAU or DIG. DIG has the highest P/B ratio; this may indicate the share of DIG was

overpriced.

AAU Company Valuation Report Page 36

5. Evaluation of value/price of the company

The share price of AAU can be impacted by both micro and macro factors which have been discussed

in section 2 of this report. Investors’ confidence levels for instance are impacted by things that are

often out of their control. The level of risk appetite that an investor has is also a determinant of the

amount of their money that they will invest in a given company, whether that investment is with

AAU, STW or DIG. The reality of investment is that not every investor will be able to analyse the

market in depth and many will make their decisions based on inner feelings. This ultimately means

that share prices will fluctuate both upwards and also downwards without warning. The presence of

large investment companies also cause the value of the company to differ from current and recent

share prices because they have a large impact on share prices causing the prices to go up and down.

Each of the models discussed in this report rely on certain assumptions which is a key reason for the

value of a company being different each time you use a different model. Forecasting criteria with

each of the models is different as well. For instance, betas, required rate of return, market premium

are criteria that are used in some of these models, but not all of these models. Some of the criteria

we have used with the forecasting perhaps are more accurate than the other criteria used in

calculations as well.

The next question to be considered is which model is the most appropriate out the four that have

been discussed in this valuation report. Following company analysis and use of each of these models,

our group has recognized the Net Tangible Asset Backing Model (NTA) as the most appropriate

model for evaluation of the company. The other models look at forecasting future returns whilst

arguably being less concerned about safe risk levels. If the investors wish to pursue higher return

investments, then the other models would be more appropriate. With the current economic

environment which is volatile, investors will be more risk averse. With risk aversion, investors are

concerned about finding assets that have low risk primarily. The NTA model studies the ability of

firms to pay investors if their organization is liquidated. If this model is positive, this means the

company’s stock is safer to invest in as they will receive equity back from the company even when

the company goes into financial hardship.

AAU Company Valuation Report Page 37

6. References Adcorp Australia Limited (AAU), Company Profile, InvestSmart, viewed 27 September 2012,

<http://investsmart.smh.com.au/shares/asx/ADCORP-AUSTRALIA-LIMITED-AAU.asp>

Barberis, N 2001, The Quarterly Journal of Economics, retrieved 15 September 2012,

< qje.oxfordjournals.org/content/116/1/1.full.pd>

Interest rates, 2012, Reserve Bank of Australia, viewed 5 October 2012,

http://www.rba.gov.au/statistics/tables/index.html#interest_rates

World Economic Growth Rate (2004-2010), GDP Growth (Annual %), The World Bank, viewed 29

September 2012,

<http://data.worldbank.org/indicator/NY.GDP.MKTP.KD.ZG>

Definition of GDP Growth Rate- Real growth rate, 2011, Indexmundi, January 1, viewed 26

September 2012,

<http://www.indexmundi.com/g/g.aspx?c=xx&v=66>

STW Communications Group Limited (SGN)- FinAnalysis, AspectHuntley, 2012, viewed 24 September

2012,

<http://www.aspectfinancial.com.au.ezproxy.lib.rmit.edu.au/af/company/mainview?ASXCode=SGN>

Little, K 2012, Understanding Price to Earnings ratio, About.com Stocks, viewed 21 September 2012,

<http://stocks.about.com/od/evaluatingstocks/a/pe.htm>

Reserve Bank of Australia, 2012, Statement on Monetary Policy- August 2012, RBA, viewed 15

September 2012,

<http://www.rba.gov.au/publications/smp/2012/aug/html/intl-eco-dev.html>

AAU Company Valuation Report Page 38

International Monetary Fund, 2012, World economic outlook update- New setbacks, further policy

action needed, 16 July, IMF, viewed 15 September 2012,

<http://www.imf.org/external/pubs/ft/weo/2012/update/02/index.htm>

‘Sadif Analytics releases new summary due diligence reports for Australian stocks’, 2012, Pr-

Inside.com, 24 August, viewed 29 August 2012,

<http://www.pr-inside.com/sadif-analytics-releases-new-summary-due-r3341780.htm>

‘Low inflation hides problem’, 2012, The Australian Financial Review, 26 April, viewed 29 August

2012,

<http://afr.com/p/opinion/low_inflation_hides_problems_OPEbqZU5Np9lJtdcWIO0XN>

Conversations, Interest rate management (IRRM), Interest rate risk, National Australia Bank, viewed

29 August 2012,

<http://www.nab.com.au/wps/wcm/connect/0471d300422c19ce82b3d71ef60654e8/QAIRRM.pdf?

MOD=AJPERES&CACHEID=0471d300422c19ce82b3d71ef60654e8>

‘Europe’s debt crisis will hurt Australia: RBA’, 2011, Sydney Morning Herald, BusinessDay, 14

December, viewed 29 September 2012,

<http://www.smh.com.au/business/europes-debt-crisis-will-hurt-australia-rba-20111214-

1ou52.html>

2012 Article IV consultation with Australia preliminary concluding statement, International Monetary

Fund, Sydney, September 20, viewed 29 September 2012,

<http://www.imf.org/external/np/ms/2012/092012.htm>

Economic Outlook, Statement on Monetary Policy, August 2012, Reserve Bank of Australia, page 65,

viewed 29 September 2012,

<http://www.rba.gov.au/publications/smp/2012/aug/pdf/eco-outlook.pdf>

Leverage, Definition of Leverage, Investopedia, viewed 29 September 2012,

<http://www.investopedia.com/terms/l/leverage.asp#axzz27pJ07VYF>

AAU Company Valuation Report Page 39

7. Appendices

Appendix 1: Beta calculation of AAU with ASX 200 index

Start 27/07/2007

End 27/07/2012

Frequency W

beta

Name

S&P/ASX 200 - TOT RETURN

IND

ADCORP AUSTRALIA - TOT RETURN

IND S&P Weekly returns

WFMI Weekly Returns

Code ASX200I(RI) A:AAUX(RI) for lat 4 years for lat 4 Years

CURRENCY A$ A$

27/07/2007 37922.45 45.2 Weekly Return S&P Weekly Return AAU

3/08/2007 37537.22 45.2 -0.010158363 0

10/08/2007 37042.76 41.63 -0.013172526 -0.078982301

17/08/2007 35390.93 38.06 -0.04459252 -0.085755465

24/08/2007 38136.65 42.82 0.07758259 0.125065686

31/08/2007 39240.53 36.87 0.028945385 -0.13895376

7/09/2007 39472.91 36.28 0.005921938 -0.01600217

14/09/2007 39727.5 36.28 0.00644974 0

21/09/2007 40067.73 35.09 0.008564093 -0.032800441

28/09/2007 41424.1 35.09 0.03385193 0

5/10/2007 41662.56 36.28 0.005756552 0.033912796

12/10/2007 42570.98 34.5 0.021804229 -0.049062845

19/10/2007 42306.01 33.31 -0.006224193 -0.034492754

26/10/2007 42270.07 32.71 -0.000849525 -0.018012609

2/11/2007 42261.55 32.71 -0.000201561 0

9/11/2007 41413.28 33.9 -0.020071909 0.036380312

16/11/2007 40939.91 34.5 -0.011430391 0.017699115

23/11/2007 40126.28 32.71 -0.019873761 -0.051884058

30/11/2007 41416.73 46.99 0.032159722 0.436563742

7/12/2007 42191.17 44.61 0.018698724 -0.050649074

14/12/2007 41160.38 47.58 -0.024431415 0.066577001

21/12/2007 39700.73 45.2 -0.035462501 -0.050021017

28/12/2007 40291.79 46.99 0.014887887 0.03960177

4/01/2008 40094.12 48.77 -0.004905962 0.0378804

11/01/2008 38026.75 44.61 -0.051562922 -0.085298339

18/01/2008 36536.8 44.01 -0.039181629 -0.013449899

25/01/2008 37255.63 41.04 0.019674137 -0.067484663

1/02/2008 37145.15 41.04 -0.002965458 0

8/02/2008 35969.5 45.2 -0.031650162 0.101364522

15/02/2008 35675.71 47.58 -0.008167753 0.052654867

22/02/2008 35449.84 47.58 -0.006331198 0

29/02/2008 35673.6 51.74 0.006312017 0.087431694

AAU Company Valuation Report Page 40

7/03/2008 33835.06 54.12 -0.051537832 0.045999227

14/03/2008 33493.67 48.46 -0.01008983 -0.104582409

21/03/2008 33006.7 47.83 -0.014539165 -0.013000413

28/03/2008 34461.6 47.83 0.044078929 0

4/04/2008 36202.18 47.83 0.050507812 0

11/04/2008 35046 46.57 -0.031936751 -0.026343299

18/04/2008 34985.34 45.31 -0.001730868 -0.027056045

25/04/2008 36001.23 47.2 0.029037591 0.041712646

2/05/2008 36731.52 45.94 0.02028514 -0.026694915

9/05/2008 37241.36 46.57 0.013880177 0.013713539

16/05/2008 38268.63 45.31 0.027584116 -0.027056045

23/05/2008 37262.05 44.05 -0.026303006 -0.027808431

30/05/2008 36604.8 45.94 -0.017638589 0.042905789

6/06/2008 36223.05 44.68 -0.01042896 -0.027427079

13/06/2008 34837.81 46.57 -0.038241948 0.042300806

20/06/2008 34255.73 44.68 -0.016708283 -0.040584067

27/06/2008 34015.75 46.57 -0.007005543 0.042300806

4/07/2008 33009.99 44.05 -0.02956748 -0.054112089

11/07/2008 32346.32 47.2 -0.020105126 0.071509648

18/07/2008 31439.92 44.05 -0.028021735 -0.066737288

25/07/2008 32285.47 46.57 0.026894152 0.057207719

1/08/2008 31854.31 54.12 -0.013354614 0.162121537

8/08/2008 32387.98 52.86 0.016753463 -0.023281596

15/08/2008 32390.54 58.53 7.90417E-05 0.107264472

22/08/2008 32143.35 57.9 -0.007631549 -0.010763711

29/08/2008 33652.13 58.53 0.046939102 0.010880829

5/09/2008 32074.32 59.79 -0.046885888 0.021527422

12/09/2008 32274.75 60.42 0.006248924 0.010536879

19/09/2008 31655.94 53.11 -0.019173193 -0.120986428

26/09/2008 32342.71 54.44 0.021694823 0.025042365

3/10/2008 30976.52 53.11 -0.042241049 -0.024430566

10/10/2008 26130.31 50.46 -0.156447851 -0.049896441

17/10/2008 26198.23 51.12 0.00259928 0.013079667

24/10/2008 25530.3 43.15 -0.025495234 -0.155907668

31/10/2008 26514.52 41.16 0.038551055 -0.046118192

7/11/2008 26883.41 45.15 0.013912754 0.096938776

14/11/2008 24879.73 41.16 -0.074532212 -0.088372093

21/11/2008 22685.76 40.5 -0.088183031 -0.016034985

28/11/2008 24869.93 39.83 0.09627934 -0.01654321

5/12/2008 23191.26 42.49 -0.067497978 0.066783831

12/12/2008 23330.47 42.49 0.006002692 0

19/12/2008 24033.05 45.81 0.030114267 0.078136032

26/12/2008 23867.85 45.81 -0.006873867 0

2/01/2009 24744.55 41.16 0.036731419 -0.101506221

9/01/2009 24890.82 43.15 0.005911201 0.048347911

AAU Company Valuation Report Page 41

16/01/2009 23659.81 40.5 -0.049456386 -0.061413673

23/01/2009 22272.27 39.17 -0.058645441 -0.032839506

30/01/2009 23591.64 39.17 0.059238237 0

6/02/2009 23148.85 38.51 -0.018768937 -0.01684963

13/02/2009 23750.93 30.54 0.026009067 -0.206959231

20/02/2009 22767.7 30.54 -0.041397537 0

27/02/2009 22512.84 25.23 -0.011193928 -0.173870334

6/03/2009 21298.05 23.9 -0.053959874 -0.052715022

13/03/2009 22666.2 28.03 0.064238275 0.172803347

20/03/2009 23492.56 28.03 0.036457809 0

27/03/2009 24916.9 32.24 0.060629408 0.150196218

3/04/2009 25354.57 29.43 0.017565187 -0.087158809

10/04/2009 24922.8 29.43 -0.017029277 0

17/04/2009 25636.72 35.04 0.028645257 0.190621814

24/04/2009 25199.41 34.34 -0.017057954 -0.019977169

1/05/2009 25589.93 30.84 0.015497188 -0.101921957

8/05/2009 26792.75 36.44 0.047003646 0.181582361

15/05/2009 25651.75 30.84 -0.042586147 -0.153677278

22/05/2009 25627.7 31.54 -0.000937558 0.022697795

29/05/2009 26011.84 30.84 0.01498925 -0.022194039

5/06/2009 27101.64 32.94 0.041896306 0.068093385

12/06/2009 27727.97 37.14 0.02311041 0.127504554

19/06/2009 26621.11 34.34 -0.039918537 -0.075390415

26/06/2009 26704.43 32.94 0.003129847 -0.040768783

3/07/2009 26187.03 32.24 -0.019375062 -0.021250759

10/07/2009 25953.82 32.24 -0.008905554 0

17/07/2009 27367.67 33.64 0.054475603 0.043424318

24/07/2009 27976.47 33.64 0.022245226 0

31/07/2009 29032.28 36.44 0.037739214 0.083234245

7/08/2009 29411.7 40.65 0.013068901 0.115532382

14/08/2009 30554.2 40.65 0.038845085 0

21/08/2009 29447.01 36.44 -0.036236917 -0.103567036

28/08/2009 30955.77 36.44 0.051236441 0

4/09/2009 30661.52 37.14 -0.009505498 0.01920966

11/09/2009 31817.84 33.64 0.037712416 -0.094238018

18/09/2009 32508 35.04 0.021690976 0.041617122

25/09/2009 32654.23 39.95 0.004498277 0.140125571

2/10/2009 31890.13 36.44 -0.023399725 -0.087859825

9/10/2009 32942.4 37.84 0.03299673 0.038419319

16/10/2009 33523.62 36.44 0.017643523 -0.036997886

23/10/2009 33682.75 39.24 0.004746802 0.076838639

30/10/2009 32185.68 42.75 -0.044446193 0.089449541

6/11/2009 31892.53 41.35 -0.009108088 -0.032748538

13/11/2009 32788.64 39.95 0.028097802 -0.033857316

20/11/2009 32649.53 37.84 -0.004242628 -0.05281602

AAU Company Valuation Report Page 42

27/11/2009 31858.5 36.44 -0.024227914 -0.036997886

4/12/2009 32765.77 34.34 0.028478114 -0.057628979

11/12/2009 32301.54 34.34 -0.014168139 0

18/12/2009 32408.83 33.64 0.003321513 -0.020384391

25/12/2009 33429.11 35.04 0.031481544 0.041617122

1/01/2010 33985.86 33.64 0.016654646 -0.039954338

8/01/2010 34276.24 36.44 0.008544142 0.083234245

15/01/2010 34188.74 32.94 -0.002552789 -0.096048299

22/01/2010 33149.19 32.24 -0.03040621 -0.021250759

29/01/2010 31886.24 28.73 -0.03809897 -0.108870968

5/02/2010 31528.42 29.43 -0.011221768 0.024364775

12/02/2010 31872.57 28.03 0.010915549 -0.047570506

19/02/2010 32444.34 31.54 0.01793925 0.125222975

26/02/2010 32576.06 25.23 0.004059876 -0.200063412

5/03/2010 33630.74 25.93 0.032375923 0.027744748

12/03/2010 34004.17 27.33 0.011103829 0.053991516

19/03/2010 34394.66 27.33 0.011483592 0

26/03/2010 34597.77 27.33 0.005905277 0

2/04/2010 34678.82 27.33 0.002342637 0

9/04/2010 34963.98 28.03 0.008222886 0.02561288

16/04/2010 35223.57 28.03 0.007424498 0

23/04/2010 34495.42 30.84 -0.020672237 0.100249732

30/04/2010 33973.06 25.23 -0.01514288 -0.181906615

7/05/2010 31706.14 25.23 -0.066726989 0

14/05/2010 32639.88 28.03 0.029449816 0.110978993

21/05/2010 30535.25 23.83 -0.064480323 -0.149839458

28/05/2010 31619.72 23.83 0.035515347 0

4/06/2010 31609.67 25.23 -0.00031784 0.058749475

11/06/2010 32011.06 24.53 0.012698329 -0.027744748

18/06/2010 32345.3 22.43 0.010441391 -0.085609458

25/06/2010 31403.4 21.72 -0.02912015 -0.031654035

2/07/2010 30163.22 21.02 -0.039491902 -0.032228361

9/07/2010 31285.31 28.03 0.037200604 0.333491912

16/07/2010 31473.36 23.83 0.006010808 -0.149839458

23/07/2010 31727.08 23.13 0.008061421 -0.029374738

30/07/2010 31977.25 26.63 0.007885062 0.151318634

6/08/2010 32494.63 25.93 0.016179628 -0.026286143

13/08/2010 31770.55 25.93 -0.022283066 0

20/08/2010 31656.11 25.93 -0.003602078 0

27/08/2010 31337.65 24.53 -0.010059985 -0.053991516

3/09/2010 32618.94 27.33 0.040886601 0.114145944

10/09/2010 32840.69 26.63 0.006798198 -0.02561288

17/09/2010 33449.3 26.63 0.018532193 0

24/09/2010 33196.02 28.03 -0.007572057 0.052572287

1/10/2010 33045.21 26.63 -0.004543014 -0.049946486

AAU Company Valuation Report Page 43

8/10/2010 33787.99 29.43 0.02247769 0.105144574

15/10/2010 33842.82 28.03 0.001622766 -0.047570506

22/10/2010 33548.88 28.73 -0.008685446 0.024973243

29/10/2010 33659.48 28.73 0.003296682 0

5/11/2010 34722.4 28.03 0.031578622 -0.024364775

12/11/2010 34078.3 30.13 -0.018549985 0.074919729

19/11/2010 33621.84 27.33 -0.013394447 -0.092930634

26/11/2010 33399.21 30.13 -0.006621589 0.102451518

3/12/2010 34096.74 29.43 0.020884626 -0.023232658

10/12/2010 34475 27.33 0.011093729 -0.071355759

17/12/2010 34600.26 29.43 0.003633358 0.076838639

24/12/2010 34751.48 28.03 0.004370487 -0.047570506

31/12/2010 34518.53 28.03 -0.006703312 0

7/01/2011 34226.09 30.84 -0.008471971 0.100249732

14/01/2011 34928.27 29.43 0.020515928 -0.045719844

21/01/2011 34594.88 28.03 -0.00954499 -0.047570506

28/01/2011 34734.82 32.24 0.004045107 0.150196218

4/02/2011 35373.71 32.24 0.018393359 0

11/02/2011 35534.51 32.24 0.004545749 0

18/02/2011 36016.64 33.64 0.013567937 0.043424318

25/02/2011 35386.79 31.54 -0.01748775 -0.062425684

4/03/2011 35706.2 33.64 0.00902625 0.066582118

11/03/2011 34170.04 35.04 -0.04302222 0.041617122

18/03/2011 34040.56 36.44 -0.003789284 0.039954338

25/03/2011 34926.74 36.44 0.026033062 0

1/04/2011 35808.44 32.07 0.025244268 -0.119923161

8/04/2011 36390.68 27.7 0.016259854 -0.136264422

15/04/2011 35740.79 24.05 -0.017858693 -0.131768953

22/04/2011 36194.98 24.05 0.012707889 0

29/04/2011 35527.91 24.05 -0.018429904 0

6/05/2011 34942.26 23.32 -0.016484223 -0.03035343

13/05/2011 34772.72 23.32 -0.004852004 0

20/05/2011 34999.19 23.32 0.006512864 0

27/05/2011 34649.2 22.59 -0.009999946 -0.031303602

3/06/2011 33959.18 21.86 -0.019914457 -0.032315184

10/06/2011 33804.79 21.86 -0.004546341 0

17/06/2011 33232.86 20.41 -0.016918608 -0.066331199

24/06/2011 33459.54 20.41 0.00682096 0

1/07/2011 34077.1 19.68 0.018456918 -0.035766781

8/07/2011 34549.4 20.41 0.013859747 0.037093496

15/07/2011 33204.34 18.95 -0.038931501 -0.071533562

22/07/2011 34164.3 20.41 0.028910679 0.077044855

29/07/2011 32841.59 18.95 -0.038716145 -0.071533562

5/08/2011 30472.6 19.68 -0.07213384 0.038522427

12/08/2011 31005.98 18.95 0.017503593 -0.037093496

AAU Company Valuation Report Page 44

19/08/2011 30578.23 18.22 -0.013795726 -0.038522427

26/08/2011 31445.24 21.86 0.028353832 0.199780461

2/09/2011 31846.26 23.32 0.012752964 0.066788655

9/09/2011 31567.35 26.24 -0.008758014 0.125214408

16/09/2011 31270.96 25.43 -0.009389131 -0.030868902

23/09/2011 29426.26 27.74 -0.058990834 0.090837593

30/09/2011 30239.41 29.28 0.027633481 0.055515501

7/10/2011 31405.66 27.74 0.038567221 -0.052595628

14/10/2011 31729.47 27.74 0.010310562 0

21/10/2011 31248.43 26.97 -0.015160669 -0.027757751

28/10/2011 32846.67 26.2 0.05114625 -0.028550241

4/11/2011 32302.32 26.2 -0.016572456 0

11/11/2011 32631.34 26.97 0.010185646 0.029389313

18/11/2011 31733.38 27.74 -0.027518331 0.028550241

25/11/2011 30273.18 27.74 -0.046014638 0

2/12/2011 32581.36 25.43 0.076245046 -0.083273252

9/12/2011 31940.43 25.43 -0.019671677 0

16/12/2011 31608.67 26.2 -0.010386836 0.030279198

23/12/2011 31517.42 26.2 -0.002886866 0

30/12/2011 30879.11 26.2 -0.02025261 0

6/01/2012 31274.64 26.2 0.012808983 0

13/01/2012 31939.71 26.2 0.021265473 0

20/01/2012 32273.36 26.2 0.010446244 0

27/01/2012 32644.34 26.2 0.01149493 0

3/02/2012 32361.19 26.2 -0.008673785 0

10/02/2012 32341.05 26.97 -0.00062235 0.029389313

17/02/2012 31970.98 26.97 -0.011442733 0

24/02/2012 32993.59 26.2 0.031985569 -0.028550241

2/03/2012 32887.44 28.51 -0.003217292 0.088167939

9/03/2012 32471.95 30.05 -0.012633698 0.054016135

16/03/2012 32974.64 29.28 0.015480746 -0.02562396

23/03/2012 32960.69 29.28 -0.000423052 0

30/03/2012 33472.32 29.28 0.01552243 0

6/04/2012 33356.08 29.28 -0.00347272 0

13/04/2012 33383.59 29.28 0.000824737 0

20/04/2012 33717.12 30.9 0.009990837 0.055327869

27/04/2012 33682.74 31.72 -0.00101966 0.026537217

4/05/2012 33949.2 30.9 0.007910877 -0.025851198

11/05/2012 33160.2 30.9 -0.023240607 0

18/05/2012 31391.84 26.84 -0.053327785 -0.131391586

25/05/2012 31260.98 28.46 -0.004168599 0.060357675

1/06/2012 31599.36 28.46 0.010824357 0

8/06/2012 31601.95 28.46 8.19637E-05 0

15/06/2012 31552.48 29.28 -0.00156541 0.028812368

22/06/2012 31481.55 29.28 -0.002248001 0

AAU Company Valuation Report Page 45

29/06/2012 31904.52 27.65 0.013435488 -0.055669399

6/07/2012 32402.63 30.09 0.015612521 0.088245931

13/07/2012 31813.76 26.84 -0.018173525 -0.108009305

20/07/2012 32724.61 29.28 0.028630693 0.090909091

27/07/2012 32807.59 30.9 0.002535706 0.055327869

Appendix 2: Dividend forecast (DDM)

Actual

2012 2013 2014 2015 2016 2017 2018 2019

Dividend Growth rate 6% 6% 6% 13% 13% 13% 3%

DPS (cent) 1.78 1.86 1.97 2.08 2.36 2.66 3.01 3.1

Annuity 243.78

Time period 0 1 2 3 4 5 6 7

require rate of

return

0.0435 0.0435 0.0435 0.043 0.0435 0.043 0.0435 0.04348

Discount factor 1 0.9583 0.9184 0.88 0.8435 0.808 0.7746

Discount DPS 1.778 1.8059 1.834 1.9866 2.151 2.3297

Discount Annuity 188.85

Total 200.7

NPV ($) 2.01

y = 0.627x + 0.0015

R² = 0.0579

-0.3

-0.2

-0.1

0

0.1

0.2

0.3

0.4

0.5

-0.2 -0.15 -0.1 -0.05 0 0.05 0.1 0.15

AAU

Weekly

Returns for lat

4 Years

S&P Weekly returns for lat 4 years

Beta for AAU with the s&P/ASX200

AAU Company Valuation Report Page 46

Appendix 3: DDM Beta and Risk Premium

Sensitivity

market risk premium 0.5501 0.6501 0.7501 0.8501 0.9501 1.05

0.0161 3.091 2.433 2.006 1.707 1.485 1.31

0.0261 1.607 1.309 1.104 0.955 0.841 0.75

0.0361 1.086 0.895 0.761 0.663 0.586 0.53

0.0461 0.82 0.68 0.581 0.507 0.45 0.4

0.0561 0.658 0.548 0.47 0.411 0.365 0.33

0.0661 0.55 0.459 0.394 0.345 0.307 0.28

Rf 0.031 0.031 0.031 0.031 0.031 0.03

E(Ri) 0.04 0.048 0.059 0.071 0.085 0.1

growth rate 0.034 0.034 0.034 0.034 0.034 0.03

dividend 0.018 0.018 0.018 0.018 0.018 0.02

Appendix 4: Dividend Growth Rate Sensitivity

phase

2

growth

rate

phase 1 growth rate 0.1 0.11 0.12 0.13 0.14 0.15 0.16 0.17

0.03 1.639 1.682 1.726 1.771 1.817 1.863 1.910 1.958

0.04 1.687 1.731 1.777 1.823 1.870 1.917 1.966 2.015

0.05 1.735 1.781 1.828 1.875 1.924 1.973 2.023 2.074

0.06 1.785 1.832 1.880 1.929 1.978 2.029 2.080 2.133

0.07 1.835 1.884 1.933 1.983 2.035 2.087 2.139 2.193

0.08 1.887 1.937 1.987 2.039 2.092 2.145 2.199 2.255

0.09 1.939 1.990 2.043 2.096 2.150 2.205 2.261 2.317

0.1 1.993 2.045 2.099 2.153 2.209 2.265 2.323 2.381

Appendix 5: Historical FCFE Growth rate 2006 2007 2008 2009 2010 2011

NPAT -7298 3926 271 -7138 1392 1562

capital expenditure 3927 2383 2294 590 1006 2002

depreciation 664 625 665 595 349 585

current asset 37635 42126 28708 40271 39063 27686

AAU Company Valuation Report Page 47

current liability 34352 38004 36490 37506 35841 24558

working capital 3283 4122 -7782 2765 3222 3128

chg in working capital 0 839 -11904 10547 457 -94

total liablilty 34829 38354 26979 37933 36468 25203

total total assets 50776 55590 42140 45822 44850 33897

Debt ratio 69% 69% 64% 83% 81% 74%

FCFE 0 3120.785 3967.708 -

8952.98 1183.805 1222.673

share outstanding 60677 60677 60677 60677 60677 60677

FCFE per share 0 0.051433 0.065391 -

0.14755 0.01951 0.020151

FCFE growth rate 0 0 27% -326% -113% 3%

Appendix 6: Operating expenses history

2006 2007 2008 2009 2010 2011

operating expenses 39850 32297 31624 37104 26504 25547

decreasing rate 0 23% 2% -15% 40% 4%

Appendix 7: AAU’ share price FCFE model

Actual

2011 2012 2013 2014 2015 2016 2017 2018

FCFE growth rate 20% 20% 20% 30% 30% 30% 3%

FCFE pre share 0.02 0.024 0.029 0.035 0.045 0.058 0.076 0.078

Annuity 2.657

time period 0 1 2 3 4 5 6 7

discount factor 1 0.9583 0.9184 0.88 0.8435 0.808 0.7746

discount FCFE p/s 0.0229992 0.02644992 0.0304128 0.0379 0.0472 0.05881

discount annuity 2.05811

lNPV ($) 2.2819

Appendix 8: discount sensitivity

market risk AAU

Beta

Premium 0.55009 0.65009 0.75009 0.85009 0.95009 1.05009

0.0161 4.036 3.17609501 2.61824399 2.227078697 1.9376 1.7147

0.0261 2.0966 1.70729204 1.439941049 1.244984463 1.09652 0.9797

0.0361 1.4161 1.1674146 0.993038428 0.863985343 0.76462 0.6857

0.0461 1.0691 0.88694585 0.757835331 0.661537017 0.58695 0.5275

0.0561 0.8587 0.71513602 0.612713045 0.535952964 0.47628 0.4286

0.0661 0.7175 0.59908716 0.514238526 0.450442427 0.40073 0.3609

AAU Company Valuation Report Page 48

Appendix 9: FCFE growth rate sensitivity

phase

2

growth

rate

phase 1 growth

rate 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8

0.1 2.6866 2.75753773 2.829802692 2.903360383 2.97822 3.0544 3.1319 3.2107

0.2 3.4797 3.57190221 3.665721778 3.761219667 3.85841 3.9573 4.05793 4.1603

0.3 4.4159 4.53306427 4.6523476 4.773764765 4.89733 5.0231 5.15101 5.2812

0.4 5.5069 5.65322031 5.802202315 5.953849426 6.10819 6.2652 6.42502 6.5876

0.5 6.7646 6.94456673 7.127808084 7.314327398 7.50415 7.6973 7.89384 8.0938

0.6 8.2009 8.41929993 8.641687063 8.868052429 9.09843 9.3329 9.57137 9.814

0.7 9.8276 10.0896163 10.35636141 10.62787827 10.9042 11.185 11.4715 11.763

0.8 11.657 11.9677122 12.28435329 12.60665866 12.9347 13.268 13.6081 13.954

Appendix 10: P/E Ratio forecast 2013

2012 2013

current price 0.155 2

dividend growth rate 0.06

earings per share 0.178 0.18868

estimated P/E

ratio 0.8708 10.5999576

Appendix 11: AAU book share value 2007-2011

('000 in $) 2007 2008 2009 2010 2011

book equity 17240 15160 7890 8380 8690

share oustanding 60677 60677 60677 60677 60677

book value pre share 0.284127 0.249848 0.130033 0.138108 0.143217

share price 0.35 0.25 0.2 0.17 0.16

P/B ratio 1.23 1.00 1.54 1.23 1.12

Appendix 12: STW book share value 2007-2011

('000 in $) 2007 2008 2009 2010 2011

book equity 293930 280690 367750 384440 396300

share oustanding 192900 190500 357600 357700 356100

book value pre share 1.523743 1.473438 1.028384 1.074755 1.11289

share price 2.12 0.61 0.75 1.06 0.84

P/B ratio 1.39 0.41 0.73 0.99 0.75

AAU Company Valuation Report Page 49

Appendix 13: DIG book share value 2007-2011

('000 in $) 2007 2008 2009 2010 2011

book equity 11840 16740 15760 22870 6700

share oustanding 132600 457400 457400 849500 837700

book value pre share 0.089291 0.036598 0.034456 0.026922 0.007998

share price 0.4 0.3 0.2 0.2 0.2

P/B ratio 4.48 8.20 5.80 7.43 25.01

Appendix 14: AAU NTA Backing Model history

('000 in $) 2007 2008 2009 2010 2011

book equity 17240 15160 7890 8380 8690

intangile asset 10220 10550 3330 3160 3230

share oustanding 60677 60677 60677 60677 60677

NTA 0.12 0.08 0.08 0.09 0.09

Appendix 15: STW NTA backing Model history

('000 in $) 2007 2008 2009 2010 2011

book equity 293930 280690 367750 384440 396300

intangile asset 279020 341320 381640 382850 409910

share oustanding 192900 190500 357600 357700 356100

NAT 0.08 (0.32) (0.04) 0.0044 (0.04)

Appendix 16: DIG NTA Backing Model history

('000 in $) 2007 2008 2009 2010 2011

book equity 11840 16740 15760 22870 6700

intangile asset 24390 25300 15020 23400 8450

share oustanding 132600 457400 457400 849500 837700

NAT (0.09) (0.02) 0.0016 (0.0006) (0.0021)