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Wiki Template Part-1: Analyzing the Environment and Current Situation

BUSI 4940 - Business Policy

PATI 1-B: ASSESS THE CURRENT STATUS OF THE FIRM

Part 1-B(1). THE CURRENT STRATEGY OF THE FIRM /. \ i a. \ Currenf mission of the firm:

Current strategy of the firm:

l. Goals

Product Focus and Market Focus

Value Proposition

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-- -d. Organizational Awareness and lntegration of Strategy

l. Address whether the strategy components are clearly articulated and communicated within the organization (e.g., was it easy to identify the components? ls management clear on what they are trying to do? ls the resf,of the organization clear on the strategy?)

ll. Address how (&/or whether) the strategy cornponents work together (e.g., does the value proposition make sense given the product and market focus?)

( b. Current vision of the firm: \)

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Wiki Template Part-1: Analyzing the Environment and Current Situation

BUSI 4940 - Business Policy

Part 1-B(1): ASSESS FIRM PERFORMANCE

L. DATA COLLECTION Begin by collecting as much information as possible regarding both the firm and industry performance.

Be sure to coltect data in each of the areas of performance. lnformation on the company will generally

come from the case material (unless the firm is a publicly traded company that has other information

available). lnformation on the industry should come from a variety of sources, including industry

financial information, industry analysis publications, trade associations, and more. Note that certain

industry financial ratios are available only in hard copy at the library (e.9., Troy's Almanac, Robert

Morris, etc.). Remember that for the industry you are trying to get a sense in each of the performance

areas of both what the "average" levels are as well as what the best firms are able to achieve. The wider

you "cast your net", the better the ideas you are likely to come up with.

I Data should be collected on both the firm and the industry in each of these areas:

Operati ng Performance:

Financial Performance:

Financial Position

Profitability

Market Performance

Organizational Health:

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Wiki Template Part-1: Analyzing the Environment and Current Situation

BUSI 4940 - Business Poliry

2. ORGANIZATION AND ANALYSIS OF DATA

You now need to begin pulling together your data from above. You can use the table in the "table and forms repositor/' or create your own approach to organizing. Remember, though, that you will need to:

,n. o ldentify the most appropriate measures for this firm on each of the performance dimensions. i. Remember that each performance area can have multiple measures. Note that you must iustify ', your choice of measures (why are these important in this industry?). , o Make sure that you have information on industry benchmarks. Remember that you must

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.,..i o Where possibte, report firm performance benchmarks (e.g., firm goals either explicitly or. implicitly stated in the case, past firm performance, etc.).

Wiki Template Part-1: Analyzing the Environment and Current Situation

BUSI 4940 - Business PolicY

3. CONCLUSIONSAND RECOMMENDATIONS

compare information organized in the table above and arrive at specific conclusions about the firm's

performance (use the methodology taught in class to complete this analysis)

ti{ }rf rovide your arguments and conclusions below. Be sure to explain how/why you came to each \.*--/conclusion.

The financial performance and profitability of the firm is . . .

The market performance of the firm is ' ' ' '

The organizational health of the firm is . ' ' '

An

,,,<'."\'( u. biu"n the above, provide an overall assessment of the firm's perforrnance. This should include: \____/

ldentifying where the firm should be placed in the performance matrix

Discussing trends in performance (e.g., stable? moving from good to poor?, etc')

Speculate on what is likely to happen in the near and long term if the firm stays on its current

path. Provide arguments to support your contention'

Based on this assessment, what is the relative urgency of change for the firm?

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