assignment

PROJECT SUBJECT:

Final Project

International Market Research:

The evaluation of your competency in International Market Research is done through your project submission for this course, i.e. an International Research Plan. Your task is:

1.You are supposed to complete an “international research process” based on the flow chart that we discussed in class for the business of a company in a country of your choice.
Pick a country which the name starts with the letter A

2. Pick a company in that country. A company for me could be big company the country that you pick.

3.The business in question can be:

· A real business (for which you may or may not be employed or contracted or the owner)

· A business that does not yet exist, but that you propose to setup

· A fictitious business of your choice

· 4.The title (Cover) page of your project report must be self-explanatory, and shall contain minimum:

The name of the company

The product or service

· 5. The main body of your project report shall not exceed 15 pages. Reports exceeding 15 pages would receive lower marks. All attachments, graphs, charts (if any) would be counted extra.

· 6. Please pay rigorous attention to do a PROPER CITATION in writing your report. Your instructor is obliged to check the validity of your referencing and origin of the material.