5 classes, a whole semester's worth of work due in 4 weeks...

Course Information UMC Core Competencies Addressed in this Course:

1. Communication (Reading, Speaking, Using Technology, Writing)

2. Critical Thinking (Applied Learning)

3. Working with Others (Teamwork)

Catalog Course Description:

Introduction to marketing and strategic marketing process. Team development of marketing plan that implements product, pricing, distribution, and promotional strategies.

Description and Goals of the Course: Students will take an integrated approach to developing an advertising and promotion campaign that utilizes the four tools of the promotion mix - advertising, sales promotion, personal selling and public relations.  Students will examine the use of these promotional vehicles to communicate to potential customers in the United States and abroad the media/advertising messages that support the objectives of the promotional plan.  Students will prepare and present a promotional campaign as part of the requirements of the course.

Text and Materials: Required Text: Karen, Roger A.; Hartley, Steven, W.; Rudelius, William. Marketing: The Core (4th Edition). McGraw-Hill Irwin. ISBN 9780078112065

Course Software:  You will be required to utilize Microsoft Word, or compatible software in this course.

Web Browser:  Moodle has been experiencing some glitches when accessed using Internet Explorer (IE) 9.  Please utilize IE 8, Firefox, Google Chrome, or Safari when utilizing this course Moodle site. 

Course Goals, Objectives and Expectations: Upon successful completion of this course, the student will be able to:

1. Understand the core concepts of marketing and the role of marketing in business and society.

2. Understand the basics of market research – how to collect, process, and analyze consumer data to make informed decisions.

3. Ability to develop marketing strategies based on utilizing the marketing mix – product, price, plan and promotion.

4. Distinguish between domestic and global marketing environments and the competencies leading to the success of each.

5. Identify ethical concerns and explain how they relate to today’s marketing activities.

6. Complete a marketing plan that encompasses the marketing concepts covered within the course.

 

Schedule of assignments, papers, projects, etc:

4 Exams @ 75 pts each	300 points
Marketing Plan Assignments	150 points
Marketing Plan	100 points
Chapter Discussions/Assignments	100 points
Participation Points	50 points
Total Points	700 Points

Grading Scale:

A	93-100%
A-	90-92.99%
B+	87-89.99%
B	83-86.99%
B-	80-82.99%
C+	77-79.99%
C	73-76.99%
C-	70-72.99%
D+	67-67.99%
D	63-66.99%
D-	60-62.99%
F	0-59.99%

Grading and Transcripts Policy: The University utilizes plus and minus grading on a 4.000 cumulative grade point scale as follows:

A	4.000 - Represents achievement that is outstanding relative to the level necessary to meet course requirement
A-	3.667
B+	3.333
B	3.000 - Represents achievement that is significantly above the level necessary to meet course requirements
B-	2.667
C+	2.333
C	2.000 - Represents achievement that meets the course requirements in every respect
C-	1.667
D+	1.333
D	1.000 - Represents achievement that is worthy of credit even though it fails to meet fully the course requirements
S	Represents achievement that is satisfactory, which is equivalent to a C- or better.

For additional information, please refer to:  http://policy.umn.edu/Policies/Education/Education/GRADINGTRANSCRIPTS.html

Makeup Work for Legitimate Absences: Students will not be penalized for absence during the semester due to unavoidable or legitimate circumstances. Such circumstances include verified illness, participation in intercollegiate athletic events, subpoenas, jury duty, military service, bereavement, and religious observances. Such circumstances do not include voting in local, state, or national elections. For complete information, please see: http://policy.umn.edu/Policies/Education/Education/MAKEUPWORK.html .

Statement on penalties for late work:

All assignments must be submitted by the date and time listed on the course Moodle site.  Late work, that is not due to a legitimate absence, will not be accepted.

Exam Policy:

Students are expected to take exams at the times scheduled in the syllabus. Possible exceptions include serious illness, family emergency, or a legitimate conflict with recognized University activities. If these apply, you must contact your lab instructor prior to the due date or exam date to request a makeup. Make these arrangements as soon as you know of the conflict--BEFORE the exam if possible. 

Exams will be administered on Moodle.  It is the student’s responsibility to ensure that they properly submit their exam upon completion by clicking the ‘submit’ button. 

All exams are timed.  It is the student’s responsibility to ensure that they submit their exam within that allotted time.  Students who do not submit their exam on-time and/or run out of time will receive a zero on the exam and/or will be required to re-take the exam in an alternate form.  Students taking exams in the classroom are not allowed to leave the classroom while they are taking the exam.

Statement on Disputing Grades:

If you wish to dispute the grade assigned to a paper or a question on an exam, you must do so IN WRITING within 24 hours after the exam or paper has been returned. You must include a specific rationale for why your answer is correct, or why the paper deserves a higher grade. "I think I deserve a better grade" does NOT constitute a rationale.

Extra Credit:

No extra credit opportunities are available in this class. Only the instructor will have the right to offer extra credit.  All students will have equal opportunity to complete the optional work.

Course Expectations

Teaching Methods Used in the Class: This course will utilize lectures, discussions, videos, assignments, the Internet, and exams.

Statement on class preparation and interaction:  You can expect me to:

· Plan the course AND alter that plan as needed. I believe the best curriculum comes from the student. That means that we will take advantage of unforeseen events that capture our interest, and then juggle the class topics as necessary.

· Give you feedback. I take the assignments in this class seriously, and have made giving feedback a top priority.

· Bring my expertise into the class. This includes many years of formal study, professional experience and development, and stories from real life. I believe that we can learn through stories. (You, too, are encouraged to bring stories to class to stimulate discussion.)

· Be patient when you are struggling with ideas. To me, the struggle reveals that learning is taking place.

· Provide clarity when the struggle gets too strong.

· Be open about options. I think it's great when students bring ideas of how to form a class session or perhaps request a topic.

· Treat you, as adult learners, with the related style of respect.

 

Here is what I expect from you:

· Participation in class discussions and other activities. 

· Effort to make this class your own. In other words, what will you do to foster your learning?

· Completion of assignments – including the reading.

· College-level quality writing: legible and proofread.

· Honesty.

· Courage. Courage to challenge what you read or hear (even from me). Courage to talk with me if there are concerns – before they become burdensome.

 

Academic workload policy: This class is demanding in terms of outside-of-class time. Students are expected to accomplish assignments every week, including a considerable amount of reading. University of Minnesota undergraduate students are expected to spend 2 hours in out-of-class preparation for each in-class hour; if you apply this to this course, you should expect to spend at least 6 hours a week working on this class.

Use of Personal Electronic Devices in the Classroom and Technology Requirements:

Using personal electronic devices in the classroom setting can hinder instruction and learning, not only for the student using the device but also for other students in the class. To this end, the University establishes the right of each faculty member to determine if and how personal electronic devices are allowed to be used in the classroom.

1. This course requires the use of a computer, Internet and Moodle course platform. 

2. Students are expected to complete all out of the classroom assignments with the use of the appropriate technology made available to all students and loaded on their individual computers. 

3. Students are expected to bring computers to class each day, connect to the internet, check personal email, and log on to Moodle for the course.  Computers will be used in this course as an essential in-the classroom and out of the classroom instructional tool.

4. Students are not to utilize their computers for “personal use” during class time.  This includes browsing the Internet for content unrelated to the course, playing games, etc. 

For complete information, please reference: http://policy.umn.edu/Policies/Education/Education/CLASSROOMPED.html .

Student Conduct Code: The University seeks an environment that promotes academic achievement and integrity, that is protective of free inquiry, and that serves the educational mission of the University. Similarly, the University seeks a community that is free from violence, threats, and intimidation; that is respectful of the rights, opportunities, and welfare of students, faculty, staff, and guests of the University; and that does not threaten the physical or mental health or safety of members of the University community. As a student at the University you are expected adhere to Board of Regents Policy: Student Conduct Code. To review the Student Conduct Code, please see: http://www1.umn.edu/regents/policies/academic/Student_Conduct_Code.html .

Note that the conduct code specifically addresses disruptive classroom conduct, which means "engaging in behavior that substantially or repeatedly interrupts either the instructor's ability to teach or student learning. The classroom extends to any setting where a student is engaged in work toward academic credit or satisfaction of program-based requirements or related activities."

Appropriate Student Use of Class Notes and Course Materials: Taking notes is a means of recording information but more importantly of personally absorbing and integrating the educational experience. However, broadly disseminating class notes beyond the classroom community or accepting compensation for taking and distributing classroom notes undermines instructor interests in their intellectual work product while not substantially furthering instructor and student interests in effective learning. Such actions violate shared norms and standards of the academic community. For additional information, please see: http://policy.umn.edu/Policies/Education/Education/CLASSNOTESSTUDENTS.html

Scholastic Dishonesty: You are expected to do your own academic work and cite sources as necessary. Failing to do so is scholastic dishonesty. Scholastic dishonesty means plagiarizing; cheating on assignments or examinations; engaging in unauthorized collaboration on academic work; taking, acquiring, or using test materials without faculty permission; submitting false or incomplete records of academic achievement; acting alone or in cooperation with another to falsify records or to obtain dishonestly grades, honors, awards, or professional endorsement; altering, forging, or misusing a University academic record; or fabricating or falsifying data, research procedures, or data analysis. (Student Conduct Code: http://www1.umn.edu/regents/policies/academic/Student_Conduct_Code.html ) If it is determined that a student has cheated, he or she may be given an "F" or an "N" for the course, and may face additional sanctions from the University. For additional information, please see: http://policy.umn.edu/Policies/Education/Education/INSTRUCTORRESP.html .

The Office for Student Conduct and Academic Integrity has compiled a useful list of Frequently Asked Questions pertaining to scholastic dishonesty: http://www1.umn.edu/oscai/integrity/student/index.html . If you have additional questions, please clarify with your instructor for the course. Your instructor can respond to your specific questions regarding what would constitute scholastic dishonesty in the context of a particular class-e.g., whether collaboration on assignments is permitted, requirements and methods for citing sources, if electronic aids are permitted or prohibited during an exam.

Sexual Harassment: "Sexual harassment" means unwelcome sexual advances, requests for sexual favors, and/or other verbal or physical conduct of a sexual nature. Such conduct has the purpose or effect of unreasonably interfering with an individual's work or academic performance or creating an intimidating, hostile, or offensive working or academic environment in any University activity or program. Such behavior is not acceptable in the University setting. For additional information, please consult Board of Regents Policy: http://www1.umn.edu/regents/policies/humanresources/SexHarassment.html

Equity, Diversity, Equal Opportunity, and Affirmative Action: The University will provide equal access to and opportunity in its programs and facilities, without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. For more information, please consult Board of Regents Policy: http://www1.umn.edu/regents/policies/administrative/Equity_Diversity_EO_AA.html .

Disability Accommodations: The University is committed to providing quality education to all students regardless of ability. Determining appropriate disability accommodations is a collaborative process. You as a student must register with Disability Services and provide documentation of your disability. The course instructor must provide information regarding a course's content, methods, and essential components. The combination of this information will be used by Disability Services to determine appropriate accommodations for a particular student in a particular course. For more information, please reference Disability Services: http://ds.umn.edu/Students/index.html .

Mental Health Services: As a student you may experience a range of issues that can cause barriers to learning, such as strained relationships, increased anxiety, alcohol/drug problems, feeling down, difficulty concentrating and/or lack of motivation. These mental health concerns or stressful events may lead to diminished academic performance and may reduce your ability to participate in daily activities. University of Minnesota services are available to assist you. You can learn more about the broad range of confidential mental health services available on campus via the Student Mental Health Website: http://www.mentalhealth.umn.edu .