three pages TARGET MARKET PROFILES
totcat
outline.docxOutline
Background about the client: name Café 101, located in the middle of the school, very busy, always has people in line, indoor café, has table and chair in front of it, very convenient location and wifi access, various drinks (coffee, shake, soft drink) and food (break, donut, sandwich, yogurt, ice cream), employees work very fast and efficient, line moves very fast, a very speedy café
Segment: usual customers, unusual customers
Why: usual customers know the café pretty well when unusual customers may need more time to work on the menu. Totally different groups, may need different levels of service or product
Homogeneous: both groups have to be treated nicely. Most customers are students, they usually are in hurry (maybe have class later) but still need a drink to refresh or need something to eat
Better service: -provide combos that combine with drinks and pastry (these combos have to be in good nutritional value, the drink has to match the food with taste and texture) for unusual customers to better choose from the menu and sell more pastry; some usual customers just want to buy a drink, but when they realize there are combos on the menu, they may choose the nutritional combos instead; increase the selling of food and reduce the perishability of the food
-Offer labels that indicate the taste of each coffee because most customers buy coffee in the café, and unusual customers may not know the difference between each coffee; the labels can also give other choices for usual customers, some customers may only purchase one kind of drink every time, the labels can let them get to know about other drinks
