Questions 1-5 are multiple-choice questions. You can only choose one answer to each multiple-choice question.
Each correct answer is worth 4 points.
1. The following writer claims that only a few consumers are vulnerable to subliminal advertising or any other kind of advertising:
1. Vico
1. Fichte
1. Epstein
1. Arrington
1. A second-order desire is:
1. A desire that is less important than the first-order desires
1. A recognition of our first-order desire
1. A desire that is neutral to external influence
1. None of these
1. In discussing the fairness rule it was pointed out by Holley that it should regulate
1. the relationship between salespeople and ordinary consumers
1. the relationship between experts
1. the relationship between experts and consumers
1. the relationship between salespeople and authorities
1. The author who emphasized the importance of distinguishing culturally induced desires from non-autonomous desires is:
1. Sartre
1. Arrington
1. Hayek
1. None of these
1. The following author is critical to drug representatives:
1. Robert Arrington
1. John. R. Boatright
1. Friedrich Engels
1. Carl Elliott