American Intercontinental University
Unit 3 Individual Project
MKTG 205 – Principles of Marketing
Abstract
This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.
Introduction
Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.
Overview of Distribution Channels
Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.
Analyze Target Market’s Needs in Distribution Channels
Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.
Determine Channel Members with Explanation
Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.
Discuss How Many Channel Members with Explanation
Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.
Channel Organization
Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Using direct quotes does not show your mastery of the subject.
Conclusion
Add some concluding remarks-can be a sentence or two.
NOTE:
· If you are not at the end of
page 5
with content, your paper is too short (if you used graphs or charts, your paper should be longer)
· Do not insert extra spaces between paragraphs to make your paper appear longer.
· If your paper is beyond
page 7
with content, it may be TOO LONG. Discuss length criteria with your instructor.
·
Do not change the font or margins to make the paper appear shorter or longer
References
NOTE: The reference list starts on a new page after your conclusion.
sweetapples21
mktg205u3ip2011.docx_idv_project_3.docx
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