Marketing assignment

You have been asked by your organization to conduct research and prepare a paper regarding consumer groups and behavior. Select a particular consumer group that is of interest to you and analyze its demographics, psychographics, attitude, and lifestyle and make recommendations on a marketing campaign for the selected group. Specifically, your paper should:

· Identify the demographics, psychographics, and lifestyle of the group

· Identify any historical data of the selected group and describe what role that culture or sub-culture plays on the groups consumer behavior

· Identify any group identifiers

· Describe the role of group dynamics and the role that these groups play on consumer behavior of the selected group

· Discuss the group’s decision-making process to include:

· Explaining alternative evaluation

· Describing what a company/product can do to improve sales

· Explaining post-purchase dissonance and how it might affect sales

· Recommending techniques for reversing alternative evaluation and post-purchase dissonance

Present your findings as a 4-5 pages Word document formatted in APA style.