MGMT615 Week 2 (I need two 250 responses in APA style)

I need to comment on this response from this student. The response needs to be 250 words minumum in APA style with references.

Response:

The wholesale club industry has reached a high level of demand and competition in North America. In spite of the competition and the pivotal instances of high and low points within the market place, these markets continue to expand and are continuosly thriving to maintain strategic components to stay on top in the food and retail industry. Every company operates in a larger environment that goes well beyond just the industry in which it operates. Key economic indicators of an industry's growth prospects include market size, in terms of overall unit sales and sales volume, as well as industry growth rate (p. 53).

The competition is very fierce in today's market. Executives and shareholders understand the demand to stay on track with change and know that in order to compete in today's market and be stronger than other companies, executives must have innovative development to bring in new consumers and to keep their core customers. This is the case with any business to include companies such as Sam's, Costco, and BJ's Wholesale. The five force analysis provides a streamline on which industries can base the facets of opportunities available to them.

These steps help to assess the strategic course of action to effectively match and surpass the competition. To break this analysis down in the smalles terms we should consider competition from new industries, substitute products, buyers, suppliers, and rivarly. Competitive pressures stemming from the competitive jockeying among rivals, competitive pressure, sellers of substitutes, the threat of new entrants into the market, supplier bargaining power, and buyer bargaining are all factors that must be evaluated by leaders in today's market. While each of the five forces are important, the competitive force that is strongest is the market maneuvering involving the products Sam's,Costco, BJ's,and other wholesale providers are distributing and marketing to consumers and shareholdres alike.

All three of these markets have a great track record that customers continue to enjoy. Each company also prides itself in providing good deals that appel to customers, along with quality products and services for buying in bulk. Almost everyone is able to relate to Sam's regardless of whether they are in North America or not. Costco and BJ's are also well known industries that thrive on exceptional performance. Nonetheless, Costco currently has a competitive edge over its competition. This company tends to have a core mission that coincides with customer service to its members and for this reason they have a better strategic approach over its competitors.

Costco's mission is to continually provide members with quality goods and services at the lowest price. They work by a code of ethics and run their organization by those same standards. This utlimately helps the company to fulfill its ultimate goal which is to reward shareholders (Costco, 2012). This strategy has also provided Costco with the revenue and the appeal it needs to perform above its competition. Although all three companies are high intuities in the sale of food, retail, gas, and other products and services, as of present Costco has manuevered above other selective competitors. This has a lot to do with the energy, the need to satisfy shareholders and consumers, and its ability to provide the products and services consumers deserve at affordable prices in a failing economy.