Starbucks Case study #1 (10 pages)

Corporate Profiles for Case Studies

When analyzing a case it is important to include a company profile. The profile should describe the

following key items about the company:

 Company name/corporate headquarters location  Company size (number of employees)

 Description of products/services

 Description of manufacturing operations - how and where the products/services are produced

 Description of marketing activities  Where the company advertises and promotes its products/services  The type of marketing the company emphasizes (newspaper, TV, magazine

advertising, etc.)

 Identify where the company's corporate headquarters are located and how many people the company employs.

 History of the company (When was the company founded and by whom?)

 What are the major events in its history and when did they occur (major events pertain to key developments in the company's growth, major acquisitions/mergers, important crises, significant

company changes)