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Morning365 – An Online Bookstore’s Strategy to Grow in the Constantly Changing Market

Introduction:

In this case study, you are being asked to analyze the firm's supply chain strategy and decide how it supports the firm's strategic goals. Should they change it? How should they adjust their supply chain? Each student will have the opportunity to consider the effects of these policy decisions on a high growth example of a supply chain.

Tasks:

· Read the case: “Morning 365 – An Online Bookstore's Strategy to Grow in the Constantly Changing Marketplace” from Bowon Kim: Mastering Business in Asia - Supply Chain Management.

· Identify the situation that this business is facing.

· Consider and evaluate how this business should manage their supply chain in the future. What decision would you make?

· Construct a final decision (proposal) utilizing elements of supply chain management and business strategy. Comment on the strengths and weaknesses of your decision and the probability of success.

Deliverables and Format:

Submit your answer in a Microsoft Word document in 800-1000 words.