M3A2, M4A2, M5A2 Capstone

Assignment Component

Unsatisfactory

Emerging

Proficient

Exemplary

Score

Content Knowledge: Understanding 1

Communicates the ability to summarize the significant findings of your analyses. A concise and insightful summary of the significant findings of your analysis findings and the recommendations you have for your executive team.

Response exhibits substantial gaps in the knowledge of the disciplinary content.

Response provides a minimal explanation of the specific issue within the context of the topic area.

Response fails to provide supporting details or examples.

Response exhibits some gaps in the knowledge of the disciplinary content.

Response discusses the specific issue superficially within the context of the topic area using a few details.

Response relates the specific aspect of the issue to applicable areas within the discipline.

Response is supported by current literature, but not consistently.

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is adequately supported by current and relevant literature.

Response demonstrates an exemplary understanding of the disciplinary content.

Response provides an in-depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real-world contexts.

Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions.

Unsatisfactory: <65

Emerging: 66–71

Proficient: 72–77

Exemplary: 78–80

______ / 80 pts.

Comments

Content Knowledge: Application Component 1

Communicates the ability to identify the most important strategic issues facing your business unit.

Response exhibits substantial gaps in the knowledge of the disciplinary content.

Response provides a minimal explanation of the specific issue within the context of the topic area.

Response fails to provide supporting details or examples.

Response exhibits some gaps in the knowledge of the disciplinary content.

Response discusses the specific issue superficially within the context of the topic area using a few details.

Response relates the specific aspect of the issue to applicable areas within the discipline

Response is supported by current literature, but not consistently.

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is adequately supported by current and relevant literature.

Response demonstrates an exemplary understanding of the disciplinary content.

Response provides an in-depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real-world contexts.

Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions.

Unsatisfactory: <30

Emerging: 31–34

Proficient: 35–38

Exemplary: 39–40

______ / 40 pts.

Comments

Content Knowledge: Application Component 2

Communicates the ability to represent all misalignments found in the following categories:

· Product portfolio

· Structure

· Organizational culture/ behavior

· Value chain actions

· Performance measures

Response exhibits substantial gaps in the knowledge of the disciplinary content.

Response provides a minimal explanation of the specific issue within the context of the topic area.

Response fails to provide supporting details or examples.

Response exhibits some gaps in the knowledge of the disciplinary content.

Response discusses the specific issue superficially within the context of the topic area using a few details.

Response relates the specific aspect of the issue to applicable areas within the discipline

Response is supported by current literature, but not consistently.

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is adequately supported by current and relevant literature

Response demonstrates an exemplary understanding of the disciplinary content.

Response provides an in-depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real-world contexts.

Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions.

Unsatisfactory: <30

Emerging: 31–34

Proficient: 35–38

Exemplary: 39–40

______ / 40 pts.

Comments

Content Knowledge: Application Component 3

Communicates the ability to provide recommendations for a strategic issue and explain how it will resolve the issue.

Response exhibits substantial gaps in the knowledge of the disciplinary content.

Response provides a minimal explanation of the specific issue within the context of the topic area.

Response fails to provide supporting details or examples.

Response exhibits some gaps in the knowledge of the disciplinary content.

Response discusses the specific issue superficially within the context of the topic area using a few details.

Response relates the specific aspect of the issue to applicable areas within the discipline

Response is supported by current literature, but not consistently.

Response demonstrates a working command of the disciplinary content knowledge

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is adequately supported by current and relevant literature.

Response demonstrates an exemplary understanding of the disciplinary content

Response provides an in-depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples

Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real-world contexts.

Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions.

Unsatisfactory: <30

Emerging: 31–34

Proficient: 35–38

Exemplary: 39–40

______ / 40 pts.

Comments

Content Knowledge: Application Component 4

Communicates the ability to provide an executive summary, recommendation, synthesis, and presentation.

Response exhibits substantial gaps in the knowledge of the disciplinary content.

Response provides a minimal explanation of the specific issue within the context of the topic area.

Response fails to provide supporting details or examples.

Response exhibits some gaps in the knowledge of the disciplinary content.

Response discusses the specific issue superficially within the context of the topic area using a few details.

Response relates the specific aspect of the issue to applicable areas within the discipline.

Response is supported by current literature, but not consistently.

Response demonstrates a working command of the disciplinary content knowledge.

Response examines the specific issue within the context of the topic area using relevant details and examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.

Response is adequately supported by current and relevant literature.

Response demonstrates an exemplary understanding of the disciplinary content.

Response provides an in-depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples.

Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real-world contexts.

Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions.

Unsatisfactory: <45

Emerging: 46–51

Proficient: 52–57

Exemplary: 58–60

______ / 60 pts.

Comments

Written Communication/ Personal Effectiveness

Conveys through written word understanding and application of an executive summary, strategic issues recommendations, SWOT analysis, balanced scorecard, organizational assessment, external environment scan, and market position analysis.

Writing is disorganized and lacks appropriate APA style and format.

Writing is unclear and includes major grammatical and usage errors.

Writing shows some gaps with respect to organization and rhetoric and has some errors with respect to APA style and format.

Writing is somewhat clear and includes some major grammatical or usage errors.

Writing is concise and clear in content, language use, grammar, organization, and sentence structure.

Writing is free of major grammatical and usage errors.

Writing is professional and scholarly, reflecting mastery of content, language use, grammar, organization, and sentence structure.

Writing is cohesive, convincing, and well composed.

Unsatisfactory: <14

Emerging: 15–16

Proficient: 17–18

Exemplary: 19–20

______ / 20 pts.

Comments

Oral Communication/ Personal Effectiveness

Conveys through oral communication understanding and application of 10-slide PowerPoint Presentation.

Presentation is disorganized or lacks coherent flow.

Content is unclear and lacks proper articulation of key points.

Presentation shows some gaps with respect to organization and rhetoric of presentation.

Content lacks clarity and includes fragmented but emerging articulation of key points.

Presentation is concise with a logical flow of thought.

Content includes clearly articulated key points that are free of major errors.

Presentation is visually appealing and addresses audience considerations adequately.

Presentation is persuasive, and well presented with a good blend of content and graphics.

Content includes well-made key points that represent a clear understanding.

Selection of slide design is appropriate for the topic, follows key elements of visual aesthetics, and is well tailored to meet audience needs.

Unsatisfactory: <26

Unsatisfactory: <14

Emerging: 15–16

Proficient: 17–18

Exemplary: 19–20

______ / 20 pts.

Comments

Total:

/ 300 pts.