m7a2so(Smart Writer)

Needs of the Consumer

Rating of Your Product

(Use a scale of 0–2*)

Rating of Competing Product 1

(Use a scale of 0–2*)

Rating of Competing Product 2

(Use a scale of 0–2*)

Rating of the Competing Product 3

(Use a scale of 0–2*)

Quality

2

1

0

0

Price

1

2

1

1

Availability

2

2

2

1

Features

2

1

1

1

Functions

2

1

1

1

Brand Image

2

1

1

0

Total Score

11

8

6

4

Narrative/Comments

The firm offers high quality products and services that appeal to the highest number of customers and thus its success.

This is the closest competitor such as Times Warner Inc. However, Disneyland still has a competitive edge over this firm.

This is a competitor that is till struggling with quality issues of its products and services in order to stay in the entertainment industry

This competitor is either new in the market or experiences poor performance due to lack of good brand name and quality products and services.