Global Marketing Success and Failure

Module 1 Readings and Assignments

Early in the week, complete the following:

· Read the online lectures for Module 1

· From the textbook, International marketing, read: 

· The scope and challenge of international marketing

· The dynamic environment of international trade

· From the Internet, read:

· Bureau of Economic Analysis, U.S. Department of Commerce. Retrieved October 26, 2007, from http://www.bea.gov/international/index.htm#services.

· World Trade Organization. Retrieved October 26, 2007, from http://www.wto.org.

Module 2 Readings and Assignments

Early in the week, complete the following:

· Read the online lectures for Module 2

· From the textbook, International marketing, read:

· History and geography: The foundations of culture

· Cultural dynamics in assessing global markets

· Culture, management style, and business systems

· From the Internet, read: 

· CultureGrams Online http://www.culturegrams.com/ (for-fee databases)

Module 3 Readings and Assignments

Early in the week, complete the following:

· Read the online lectures for Module 3

· From the textbook, International marketing, read:

· The political environment: A critical concern

· The international legal environment: Playing by the rules

Module 4 Readings and Assignments

Early in the week, complete the following:

· Read the online lectures for Module 4

· From the textbook, International marketing, read:

· Developing a global vision through marketing research

· Emerging markets

· From the Internet, read: 

· Gikandi, D. (n.d.). International marketing research on the Web. 4hb.com. Retrieved September 10, 2007, from: http://www.4hb.com/0111intlmarkresrce.html

Module 5 Readings and Assignments

Early in the module, complete the following:

· Read the online lectures for Module 5

· From the textbook, International marketing, read:

· Global marketing management: Planning and organization

· Products and services for consumers

· Products and services for businesses

· From the Internet, read: 

· IMRI Research http://www.imriresearch.com/

· Global 100 http://www.global100.org/2005/index.asp

Module 6 Readings and Assignments

Early in the module, complete the following:

· Read the online lectures for Module 6

· From the textbook, International marketing, read:

· International marketing channels

· Exporting and logistics: Special issues fur business

· Integrated marketing communications and international advertising

· From the Internet, read: 

· Office of the United States Trade Representative http://www.ustr.gov/

Module 7 Readings and Assignments

Early in the module, complete the following:

· Read the online lectures for Module 7

· From the textbook, International marketing, read:

· Personal selling and sales management

· Pricing for international markets

· From the Internet, read: 

· Internet Trade Bureau http://internettradebureau.com/

Module 8 Readings and Assignments

Early in the module, complete the following:

· Read the online lectures for Module 8

· From the textbook, International marketing, read:

· Developing global marketing strategies

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