The messier project Summarize the results from macro-environmental and internal company analyses in a SWOT diagram for The Project Messier Cascade helmet http://themessierproject.com/

Internal Company Environmental Analysis

The M11 Messier Project Helmet was launched in 2009 by cascade sports in collaboration with hockey icon Mark Messier. The goal was to launch an awareness campaign to assess the seriousness of head injuries and concussion through innovative product development. The idea for the helmet was created by Messier and engineered by Cascade Sports who are touted as being the leaders in head protection. The M11 helmet has been proven to absorb more energy from high impact linear forces than other premium helmets. These linear impacts are directly related to concussions in sports such as hockey and with Cascade Sports’ revolutionary Seven Technology, it provides maximum protection. Most helmets have Expanded Polypropylene foam(EPP) which takes a while to recover to absorb impact again, while the Seven Technology retracts in seconds after impact. Cascade Sports’ Seven Technology is a revolutionary liner system using an impact attenuation system to more effectively control energy transfer from direct impact.

The helmet’s reputation is growing fast spanning across all hockey leagues in North-America. Nine National Hockey League (NHL) players currently sport the M11, along with teams in American Hockey League (AHL), East Coast Hockey League (ECHL) and Canadian Hockey League (CHL). The Messier Project also extends is brand to Canadian College Hockey, NCAA division schools, twenty-four Preparation Hockey School teams, high school and youth hockey programs and official sponsorship in Junior Hockey programs.

The product website offers the customization of the M11 helmet in various colors for the outer shell and the air vents, allowing your helmet to match the colors of your team’s apparel. The M11 features ProFit technology, which is a contour system that creates a 360° degree fit.  Positioned just below the occipital lobe, the ProFit draws the helmet in and around the head to eliminate pressure points and ensure a snug fit to help keep the helmet on.  A 15-point micro-adjustment system that requires no tools, the ProFit allows players to easily adjust the fit until it is secure.

In a online review, the M11 received top marks for fit and feel. It was noted that the ProFit strap does take away from the look and in the future should be hidden to improve the look. It was also stated the helmet was of average weight and was a bit bigger than average, so if you took a size medium in other helmets you would take probably a small in the M11(HockeyUs.com). The helmet has the suggested retail price in The United States of $119.99 and $139.99 for the combo (helmet + cage). In Canada the suggested retail price $139.99 and $159.99 for the combo (helmet + cage).