Media planning

Referencing what you have learned about target markets, media objectives, different media alternatives and costs, this week's readings, and your marketing plan, continue to develop your media plan by identifying your target market and your media objectives.

Task

Develop the next two portions of your media plan.

Media Plan Part 3:  Target Market

· Research and complete the chart including: demographic, socio-economic, age, gender and other pertinent data related to the audience.

· Write a narrative to justify and support the findings listed in the chart. The contents must be a minimum of two paragraphs in total and have sufficient information to further develop the media plan.

Target Audience For: ________

List brand/product name_______________________________________

GEOGRAPHIC
Location
DEMOGRAPHIC/ SOCIO-ECONOMIC
Age
Gender
Race
Income
Education
Family Lifecycle
Career
Household size
PSYCHOGRAPHIC
Lifestyle
Attitudes/Beliefs
BEHAVIORAL
Purchasing Habits & Characteristics

Media Plan Part 4: Media Objectives

Prepare a list of media objectives that identify the marketing target and how many times they should see the advertising.  Be sure to include a measure of success with a defined timeframe.