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President Obama's National Democratic Convention speech and the importance of effective

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..o-dL( understanding and hope to people with shared destiny and aspirations. To be able to achieve this, " ;6.is- ,

president Obama convincingly delivered a speech that espoused the ordinary Americans beliefs,

needs and way forward. Through use of non-verbal cues like eye contact, firm and fiiendly

\*J,i,g handshakes and hugs, most people identified with him as a peoples president. Sharing his believe

that all Americans had a common destiny and shared principles of hard work and resiliency

amidst hard times and that the US is the greatest nation on earth defined by the diversity of her

people, he had their backing during the elections. Through use of extraordinary oratory skills,

appropriate body language, correct technology and interaction with his audience, he managed to

achieve his goals. His re-election was an indication of the appropriate feedback to his message to

the Americanpeople.

It is important to note that the American president has a unique perception of the

aspirations of the American people. His health care reforms, commonly referred to as

Obamacare, are one example in study. By asking the American people to walk the talk and travel ?

thehardanddifficultyroadchallengedthemtore-examinetheirperceptionsofwhat.,:1:::rtw

despite the highly charged political climate, and gave them the choice to do what was right. His \.,

rltural myopia, stereotypins and racial prejudice can hinder "5t*:*---,;

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^*1{l.{ri#.ffiffi w reaching out to the Latinos and black people, who comprise the minority, shows someone who

has adequately dealt with and understands that the perceptual barriers to communication like hou.C

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