Write a persuasive resume for the attached job.

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how_to_write_a_persuasive_application_letter_part_2.pptx

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Basic Application Letter Construct 5 Paragraph Letter Format

*I want the job. Thesis statement & set up points 1, 2, 3.

Topic sentence. Supporting evidence.

*I request an interview. You may reach me at….

While there are multiple ways to approach writing an application letter, we focus on the 5 paragraph Letter construction and I expect your work to be in the 5 paragraph construct.

You need an introduction that states you want the job. You need a body that describes how you have the ‘things’ they require and conclude with asking for an interview and offering your contact information. The next three slides offer more details on the sections.

Application Letter Construct

Introduction –

State you’re apply for the job

If possible state some-kind-of connection to the organization

State a summary sentence (thesis)

Spark interest. Create curiosity.

Audience-centered attitude

The introduction of an application letter is as important as all other first impressions. Remember, they are feeling you as they read, so create the experience through your words that you want them to have.

In the intro,

Be direct (remember that means telling upfront what you want – your purpose). State the job and your interest. Saying what you want in an assertive manner demonstrates confidence.

If you have a connection with that organization, talk about that, but be every-so-brief.

State a summary sentence – All communications need a thesis statement. And in that thesis statement inform the reader regarding specific focus – preview the 3 items you will detail in the body.

Create curiosity. Build their interest in you the way you language.

Remember, once again, I tell you – be audience-centered. It’s about your contribution, not you.

Oh, and, this paragraph is NOT to be the longest one on the page. Typically it the second smallest with the conclusion being the smallest.

Application Letter Construct

Body

Choose your points by studying the advertisement and selecting the top three requirements. Write to how you have these three.

Be thinking:

How do I set myself apart?

The key to getting called for an interview is in the connection you make in your letter. The winning strategy is to understand your employer’s top 3 qualification requirements and write to those items. Here’s how.

Study their advertisement. What requirement did they list first? That is a powerful indicator of what they see as most important. Second, look for the patterns…what did they say over and over in differing way. Study the solicitation till you pick the top three requirements. These are the three you will write to in your application letter. That is audience-centeredness.

I want to tell you about two successes this past fall. One of my business communication students asked me to help him apply for an internship. We’ll he, at this point, has been with me two terms so he knew a lot already. But we sat down twice and worked on his documents. Turns out he had 4 opportunities to apply to. He told me two weeks later, that all four asked him for an interview and all four offered him a job. How great is that. He had his pick and choose the internship that offered him an international experience. Awesome. We’ll the good news, does not stop here.

At the same time, another student asked me to work more on his resume and application letter as he too had an internship to apply to. When I sat down with him, I saw it was the same initial internship as my other student. I worked with him too create his best documents as well. I did not tell him I knew one of his competitors. Turns out they offered him the internship too, and he accepted.

I am here to tell you, know what they are looking for and demonstrate how you can deliver this requirement.

Application Letter Construct

Conclusion

Ask for an interview. Give your contact information.

End on a positive, forward-looking note.

The Conclusion

It’s simple - ask for the interview and give your contact information with a goodwill statement. You want to make it easy for them to find you.

How to Write a Persuasive Application Letter

Business Communication, MGT309

University of North Carolina at Greensboro

Writing that Works (2010). Oliu, Brusaw, & Alred

Thank you.