Marketing homework
Team Performance Report
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Report prepared by: |
Wendy Hess |
The purpose of this report is to identify performance issues and their root causes and to offer suggestions for improvements. You will also provide a communication and team development plan to senior management.
Performance Issues
In this section, you will identify at least one performance issue that could be contributing to the team’s poor performance. Next, identify at least three root causes to the performance issues(s). The root causes could be related to one or more performance issues.
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Performance Issues: |
Root Cause(s): |
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1.Sales duplication |
1.Design Altercation 2.Cost Savings 3. |
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2.Product Design |
1.Marketing failure 2.Design flaw 3. |
Offer Suggestions for Improvement
List the three root causes and develop at least two suggestions of improvement for each.
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Root Causes: |
Suggestions for Improvement: |
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1.Design
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1.To return to the original design. 2. |
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2.Communication
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1.Listen to their employees ideas and suggestions. 2. |
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3.Motivation
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1.Incentives for product production and sales 2.Bonuses for top production input |
Create a Communication Plan
Create a communication plan for your performance improvement suggestions to three different audience types in the organization. Include at least one written communication sample piece in your report. Identify as many details as possible that will need to be considered for each audience type.
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Audience (i.e., employee, manager, senior management) |
Communication Type (i.e., e-mail, team meeting discussion) |
Details to Consider (i.e., knowledge, politics) |
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1.Senior Management
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Phone, Email, Staff Meetings |
Follow through with product marketing, distribution, and product sales, pricing, |
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2.Manager
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Phone, Email, Staff Meetings, Product Distributions Line |
Employees and their needs. Product distribution and product pricing |
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3.Employees
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Team meetings |
Manufacturing of products, and product quotas. |
Motivating and Incentivizing Employees
Determine two strategies for motivating/incentivizing employees that would improve performance and morale.
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Ways to Motivate and Incentivize Employees: |
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1.Pay percentage raises for product production over quota
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2.Company picnics, or days off w/pay for increase in productions.
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Team Development Plan
Identify two ideas for developing the team as a whole.
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Ways to Develop the Team: |
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1. Asking for employees suggestions on improving product development or sales. |
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2. Positive work relationships with employees.
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Motivating and Managing People
©2011 Argosy University Online Programs
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Motivating and Managing People
©2011 Argosy University Online Programs