Health Care Marketing help

1. (TCO 1) Today's healthcare marketers are operating in an environment characterized by _____. (Points : 5)

2. (TCO 1) Current demographic trends suggest _____. (Points : 5)

3. (TCO 2) In the _____ stage of the healthcare consumer decision making process, the healthcare consumer assesses the level of satisfaction with the service provided by the healthcare organization (Points : 5)

4. (TCO 2) In ______ segmentation, the market is segmented by the extent of use of a particular service. (Points : 5)

5. (TCO 3) A _______ strategy aims to indicate to customers how the company differs from current or potential competitors. (Points : 5)

6. (TCO 3) The growth of urgent care centers and freestanding diagnostic and surgery centers can be attributed in part to (Points : 5)

7. (TCO 4) Southwest Clinic, in response to an increasing number of working families in their market area, has decided to expand the hours of operation on Thursdays and Saturdays. This represents a decision related to which element of the marketing mix? (Points : 5)

8. (TCO 4) Using _____ marketing, healthcare marketers work to effectively train and motivate customer service and support staff to generate customer satisfaction. (Points : 5)

9. (TCO 5) The Marketing Director of Mercy Hospital is considering a promotional technique that provides broach reach, low costs, and a short lead time. The best option would be (Points : 5)

10. (TCO 5) The Marketing Director of Mercy Hospital is exploring a variety of media choices for an upcoming advertising campaign. Using _____ allows for multiple exposures to the target audience and has consumer appeal, yet has a high relative cost, short shelf life, and faces a lot of competing ads. (Points : 5)

(TCO 6) _______ data are those that are owned by someone else, typically free or inexpensive, that have potentially unknown quality. (Points : 5)

2. (TCO 6) A number of demographic factors have been shown to impact healthcare utilization. For example, _____ are more aware of available health services and are quicker to turn to health professionals when symptoms arise. (Points : 5)

3. (TCO 7) South Baptist Healthcare Center is monitoring declining revenue as a result of lower utilizations tied to higher unemployment. This trend is part of the _____ component of the external environment analysis. (Points : 5)

4. (TCO 7) Data collected through the external audit include such things as _____. (Points : 5)

5. (TCO 8) In order to answer the research question regarding the level of interest in community wellness center, Northeast Hospital assembles a group of people to answer questions posed by a trained moderator. This primary data collection method is known as a(n) ______. (Points : 5)

6. (TCO 8) Advantages of a ______ survey is that it is a relatively quick way to acquire information and generally results in a higher response rate. (Points : 5)

7. (TCO 9) _____ planning involves the highest level of the organization, and is done on a less frequent basis than lower level planning. (Points : 5)

8. (TCO 9) In the ______ stage of the marketing planning process, healthcare marketers use creativity to determine how best to reach the targeted markets. (Points : 5)

9. (TCO 10) In the development of the _______ , the healthcare marketer reviews the social, economic, and political environment to identify trends of significance to the healthcare organization. (Points : 5)

10. (TCO 10) Using the _____ budgeting method, the healthcare marketer would utilize sales figures from the previous year to develop projections for the current year's budget. (Points : 5)