8 pages, 2 days

Points: 190

Assignment 4: Internet Technology, Marketing, and Security

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

Weight: 15%

Did not submit or incompletely evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

Partially evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

Satisfactorily evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

Thoroughly evaluated the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

2. Analyze the advantages of Social Media Marketing for business entrepreneurs. Weight: 15%

Did not submit or incompletely analyzed the advantages of Social Media Marketing for business entrepreneurs.

Partially analyzed the advantages of Social Media Marketing for business entrepreneurs.

Satisfactorily analyzed the advantages of Social Media Marketing for business entrepreneurs.

Thoroughly analyzed the advantages of Social Media Marketing for business entrepreneurs.

3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.

Weight: 20%

Did not submit or incompletely assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.

Partially assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.

Satisfactorily assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.

Thoroughly assessed how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.

4. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.

Weight: 20%

Did not submit or incompletely researched two (2) other businesses that have used Social Media Marketing to their advantage; did not submit or incompletely discussed how each of these businesses has utilized Social Media Marketing and did not submit or incompletely provided examples with your discussion.

Partially researched two (2) other businesses that have used Social Media Marketing to their advantage; partially discussed how each of these businesses has utilized Social Media Marketing and partially provided examples with your discussion.

Satisfactorily researched two (2) other businesses that have used Social Media Marketing to their advantage; satisfactorily discussed how each of these businesses has utilized Social Media Marketing and satisfactorily provided examples with your discussion.

Thoroughly researched two (2) other businesses that have used Social Media Marketing to their advantage; thoroughly discussed how each of these businesses has utilized Social Media Marketing and thoroughly provided examples with your discussion.

5. Speculate what impact Social Media will have business in the next decade and identify what skills you need to improve to take advantage of the changes.

Weight: 15%

Did not submit or incompletely speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes.

Partially speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes.

Satisfactorily speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes.

Thoroughly speculated what impact Social Media will have on business over the next decade and identify what skills you need to improve to take advantage of the changes.

6. 5 references

Weight: 5%

No references provided

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

7. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present