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Report Information from ProQuest January 27 2013 12:43 _______________________________________________________________
Document 1 of 1 Google, Bidding For Phone Ads, Lures Partners Author: Kevin J. Delaney and Amol Sharma Publication info: Wall Street Journal [New York, N.Y] 06 Nov 2007: A.1. ProQuest document link Abstract: [Google] executives were coy about any eventual plans for Google- branded phones. "If you were to build a Gphone you could build it out of this platform," Chief Executive Eric Schmidt told journalists during a conference call. But he said he hoped there would be thousands of mobile phones based on the Android platform. Google has used prototypes of Android-powered phones internally -- including one code-named "Dream" -- and says that the software will run on most phone designs, including touchscreen devices or phones with slide-out keypads. The Google-led alliance plans to release the Android platform for free use by carriers and handset makers; it plans to provide software developers with an early version next week. The prospect of richer cellphone features and lower-cost phones has enticed several carriers to sign on. T-Mobile USA, which expects to have a Google-powered phone in the market by the second half of 2008, wants to develop new social- networking applications, initially on its own but ultimately with the help of independent developers. Cole Brodman, chief development officer of T-Mobile, says Android is a breakthrough because it gives software developers access to information they didn't have before, including a user's location, communications history, contact list and "presence," a signal of whether someone's phone is on or off. Google won't make money on Android itself, but the company believes it will create new opportunities for Google to sell ads on mobile phones, something executives have characterized as the company's biggest business opportunity. Google is betting that easier access to the Internet from mobile phones will lead people to use its services more, as has been the case with Web access on the personal computer. Google's Mr. [Andy Rubin] said ads will appear on the phones as they normally do when a user surfs the Web. The company may also sell ads for some developers of applications that run on the phones. (The name of the new platform stems from Google's 2005 purchase of Android Inc., a Silicon Valley startup co-founded by Mr. Rubin.) Links: Base URL to Journal Linker: Subject: Advertising revenue; Partnering; Mobile advertising; Internet access Company/organization: Google Inc; 518112 Classification: 7200: Advertising, 8302: Software&computer services industry, 8330: Broadcasting&telecommunications industry, 9190: United States Publication title: Wall Street Journal Pages: A.1 Publication year: 2007 Publication date: Nov 6, 2007 Year: 2007 Publisher: Dow Jones&Company Inc Place of publication: New York, N.Y. Country of publication: United States Journal subject: Business And Economics--Banking And Finance
ISSN: 00999660 Source type: Newspapers Language of publication: English Document type: News ProQuest document ID: 398987275 Document URL: http://search.proquest.com/docview/398987275?accountid=8289 Copyright: (c) 2007 Dow Jones&Company, Inc. Reproduced with permission of copyright owner. Further reproduction or distribution is prohibited without permission. Last updated: 2010-06-26 Database: ABI/INFORM Global
Bibliography Citation style: APA 6th - American Psychological Association, 6th Edition
Delaney, K. J. (2007, Nov 06). Google, bidding for phone ads, lures partners. Wall Street Journal. Retrieved from http://search.proquest.com/docview/398987275?accountid=8289; http://yw6vq3kb9d.search.serialssolutions.com?genre=article&sid=ProQ:&atitle=Google%2C+Bidding+For+Pho ne+Ads%2C+Lures+Partners&title=Wall+Street+Journal&issn=00999660&date=2007-11- 06&volume=&issue=&spage=A.1&author=Kevin+J.+Delaney+and+Amol+Sharma
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