Strategic Issues and recommendations-4 pages or longer- APA format

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Report Information from ProQuest January 27 2013 12:43 _______________________________________________________________

Document 1 of 1 Google solves problem, sees opportunities Author: Arnold, Stephen E Publication info: KM World 17. 5 (May 2008): 1,27. ProQuest document link Abstract: Google's engineers devised a system and method to operate a "smart" shuttle service for its employees. The invention allows a Googler to request a shuttle ride via a mobile phone using simple message service (SMS). The transportation routing system receives the request and matches the Googler's location to the closest shuttle. The system figures out a route and wirelessly updates the shuttle driver's GIS system and sends an SMS to the Googler with the time and coordinates for the pickup. The Transportation Routing invention provides a glimpse of the engineering approach that sets Google apart. Google's approach reduces the likelihood of missteps and makes it cheaper and easier for Google to change features and functions quickly. Google's competitive weapon is its ability to create functional modules that allow engineers to build applications quickly. Links: Base URL to Journal Linker: Subject: Search engines; Transportation services; Innovations; Systems design; Routing Location: United States--US Company/organization: Google Inc; 518112 Classification: 9190: United States, 8331: Internet services industry, 8350: Transportation&travel industry Publication title: KM World Volume: 17 Issue: 5 Pages: 1,27 Number of pages: 2 Publication year: 2008 Publication date: May 2008 Year: 2008 Publisher: Information Today, Inc. Place of publication: Camden Country of publication: United States Journal subject: Business And Economics, Computers--Computer Graphics ISSN: 10998284 Source type: Magazines Language of publication: English Document type: Commentary Document feature: Illustrations

ProQuest document ID: 197280397 Document URL: http://search.proquest.com/docview/197280397?accountid=8289 Copyright: Copyright Information Today, Inc. May 2008 Last updated: 2010-06-06 Database: ABI/INFORM Global

Bibliography Citation style: APA 6th - American Psychological Association, 6th Edition

Stephen, E. A. (2008, Google solves problem, sees opportunities. KM World, 17, 1-1,27. Retrieved from http://search.proquest.com/docview/197280397?accountid=8289; http://yw6vq3kb9d.search.serialssolutions.com?genre=article&sid=ProQ:&atitle=Google+solves+problem%2C+ sees+opportunities&title=KM+World&issn=10998284&date=2008-05- 01&volume=17&issue=5&spage=1&author=Arnold%2C+Stephen+E

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