Strategic Issues and recommendations-4 pages or longer- APA format

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Report Information from ProQuest January 27 2013 12:41 _______________________________________________________________

Document 1 of 1 BUSINESS: Why Google Inspires Diverging Case Studies Author: Anders, George Publication info: Wall Street Journal [New York, N.Y] 15 Aug 2007: A.2. ProQuest document link Abstract: NOT SO FAST, retorts Prof. [Thomas Eisenmann]. He has written one of Harvard's most popular business-school cases, examining what [Google]'s next big move should be. As much as he admires Google's accomplishments to date, he warns: "There's a potential mismatch between where they could go with their strategy -- and where they want to go with their management approach." The problem, Prof. Eisenmann explains, is that Google's biggest opportunities exist in huge markets such as desktop office applications, electronic commerce or "middleware" that could take the place of Microsoft Windows. Conquering such markets, he believes, will require lots of old-fashioned leadership from the top and a disciplined hierarchy to carry out big tasks. Right now, he says, Google just isn't set up to master such situations. Whatever Google executives think about this debate, they are largely keeping mum. "We're happy to have folks do case studies on their own," says Google spokeswoman Sunny Gettinger, "but we focus on our core business and generally don't actively participate in them or seek them out. Likewise, we don't monitor the results closely." Links: Base URL to Journal Linker: Subject: Innovations; Management styles; Corporate culture People: Hamel, Gary, Eisenmann, Thomas Company/organization: Google Inc; 518112 Classification: 2200: Managerial skills, 2320: Organizational structure, 7500: Product planning&development, 8302: Software&computer services industry, 9190: United States Publication title: Wall Street Journal Pages: A.2 Publication year: 2007 Publication date: Aug 15, 2007 Year: 2007 Publisher: Dow Jones&Company Inc Place of publication: New York, N.Y. Country of publication: United States Journal subject: Business And Economics--Banking And Finance ISSN: 00999660 Source type: Newspapers Language of publication: English Document type: Commentary ProQuest document ID: 399017941 Document URL: http://search.proquest.com/docview/399017941?accountid=8289

Copyright: (c) 2007 Dow Jones&Company, Inc. Reproduced with permission of copyright owner. Further reproduction or distribution is prohibited without permission. Last updated: 2010-06-26 Database: ABI/INFORM Global

Bibliography Citation style: APA 6th - American Psychological Association, 6th Edition

Anders, G. (2007, Aug 15). BUSINESS: Why google inspires diverging case studies. Wall Street Journal. Retrieved from http://search.proquest.com/docview/399017941?accountid=8289; http://yw6vq3kb9d.search.serialssolutions.com?genre=article&sid=ProQ:&atitle=BUSINESS%3A+Why+Google +Inspires+Diverging+Case+Studies&title=Wall+Street+Journal&issn=00999660&date=2007-08- 15&volume=&issue=&spage=A.2&author=Anders%2C+George

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