English- Project

Overview

This project is based on Case Study (Outsourcing: Letter from Kelly Services offering solutions). Important: Please take note of the additional instructions here, as the case has been modified to suit our class objectives.

Here’s the situation: You work for Kelly Services, which, as the case states, provides staffing solutions to more than 90 percent of the Fortune 500 companies.Your team has been asked to work on developing sales letters tocompanies similar to Chrysler, Ford, Intel and DuPont. The first step is to choose a similar company, research the company, and write a brief report making communication recommendations based on your research. The second step is to write the sales letter.

Part One: Analytical Reporton a Targeted Sales Letter

Your supervisor has asked that you file a brief informal report (approx. 2 single-spaced pages, 500-750 words, plus references) on the background of the company you have chosen to solicit with your sales letter. Do NOTwrite solely about what your target company background is but also focus on why you think this company could benefit from Kelly services (for your supervisor).

Format the report as an informal report or memo report, and base the information on research. Include the memo about team member contributions; use the template in Doc Sharing. Use APA citations in case others who use this report later may need to do additional research. (Be sure to use both in-text parenthetical citations and an end-of text list of references). Organize your report according to the strategies suggested in Chapter 13:

· Focus on conclusions and recommendations

· Use logical arguments (the 2 + 2 = 4 approach or the yardstick approach)

· Do more than provide information—Be sure to analyze the information to help your readers apply it in future sales messages

Use at least four sources, only two of which may be websites. At least two of your four sources must come from the DeVry Library. Ensure that all sources are credible. Do NOT use Wikipedia, dictionaries, or encyclopedias as your sources, as these are not appropriate sources for college or business writing. Recommended web resources can be found in the Webliography area of the course. Also, submit the paper to Turnitin.com.

Part Two: Sales Letter with Visual Aid

Next, using the information about the companyyou gathered during week four and the information about Kelly Services located in the case study, write a 1-2 page sales letter to your chosen company you have researched convincing them to use Kelly Services. “Make a good first impression,” your supervisor says. “Use a nice visual aid—a graph or a table. Make it look good.” Focus on the features and benefits that Kelly can offer to your targeted company.

Format the letter as a business letter, and base the content on the information provided in the case study. Write the letter and design the visual aid reflecting the knowledge you’ve gained in your research of the companyfor which you are targeting. Organize your letter according to the strategies presented in Chapter 10. For our purposes, assume that Kelly Services does not have competition from othercompanies, but do the following:

· Assess customer needs (using the information in the case study, not additional research)

· Determine key selling points and benefits

· Anticipate purchasing objections

· Use the AIDA model

· Maintain legal and ethical standards, and demonstrate your awareness by writing a message tailored for yourbusiness

For your visual aid, you will need more than an attractive picture. Create a table or a chart that helps convey your sales message. For example, you might include a table that succinctly displays the types of employees Kelly Services offers, a table that highlights employer and employee benefits, or a pie chart showing the percentage of Fortune 500 companies that use Kelly Services, or a graph showing another important statistic. Your visual aid should be attractively designed and should adhere to the guidelines set forth in Chapter 12:

· The visual aid must be ethical and must not distort information

· The visual aid must be clearly labeled

· The type of visual aid must be suitable for its intended purpose

· The visual aid must be integrated with the text in a way that will make sense to the audience

· The visual aid should demonstrate the same awareness sensitivity as the letter itself

Note about Expectations for work

Instructors do not have access to email messages, phone conversations, or IM chat logs. While it is fine to use these other means to communicate with team members, all decisions and actions taken in the group project mustbe documented in the Team TDAs. Team contributions will also be documented in the memo to your instructor each week.

ENGL 227

Project

Instructions

For

this project, teams wil

l work together to write an informal

analytical report

about a

different

company

and a sales letter

with a visual aid

to members of that

company

reflecting

the report’s findings. Instructors will form teams during

W

eek

2

, and

students

will

work together during

W

eeks 4 and 5 to complete both parts of the

project

.

Overview

This project

is

based on

Case Study

(

Outsourcing: Letter from Kelly Services offering

solutions

).

Important:

Please take note of the additional instructions here, as the case has

been modified to suit our class objectives.

Here’s the situatio

n:

You work for

Kelly Services, which, as the case states

,

provides

staffing solutions to more than 90 percent of the Fortune 500 companies

.

Your team has

been asked to work on developing sales letters

to

companies similar to Chrysler, Ford, Intel

and DuPont

.

The first step is to

choose

a

similar company

, research

the company

, and write

a brief report making communication recommendations based on your research

. The second

step is to write the sales letter.

Important:

Each week, you will also need to write a br

ief memo that indicates how the

work was shared among your team members. There is a

memo template

for you to use in

Doc Sharing.

Part One: Analytical Report

on

a

Targeted Sales Letter

Your supervisor has asked that you file a brief

informal

report (

approx. 2 single

-

spaced

pages,

500

-

75

0 words

, plus references

) on the

backgro

und of the company you have

cho

sen to solicit with your sales letter.

Do NOT

write solely about what your target company

background is but also focus on why you think this company

could benefit from

Kelly

ser

vices (for your supervisor).

Format the report as an informal report or

memo report

, and base the information on

research.

Include the memo about team member contributions; use the template in Doc

Sharing.

Use APA citations

in case others who use this report later may need to do

additional research. (Be sure to use both

in

-

text parenthetical citations

and

an end

-

of text

list of references).

Organize your report according to the strategies suggested in Chapter

13:

·

Focus on co

nclusions and recommendations

·

Use logical arguments (the 2

+

2 = 4 approach

or

the yardstick approach)

·

Do more than provide information

—

Be sure to

analyze

the information to he

lp your

readers apply it in future sales messages