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efeliciano_week1.5.5__071413.docx

Running Head: SLECTING A SMALL BUSINESS: PERSONAL ASSISTANT SERVICE 1

Running Head: SLECTING A SMALL BUSINESS: PERSONAL ASSISTANT SERVICE 3

Selecting a Small Business: Personal Assistant Service

Eddie Feliciano

Rasmussen

Author Notes

This research is being submitted on July 14, 2013, for Eddie Feliciano http://rasmussen.learntoday.info/images/misc/whitespace.gif http://rasmussen.learntoday.info/images/misc/whitespace.gif http://rasmussen.learntoday.info/images/misc/whitespace.gifB249/RMI2011

Risk Management and Insurance

Selecting a Small Business: Personal Assistant Service

If you read online news articles on a number of web sites from Yahoo! to Google, you will find a recurring theme. There are books, magazine articles, and television specials related to the problem. There are more things to do in a day than there are hours to do them. Every choice that a person makes whether it is to watch television, read a book, wash their car, or go to the gym has an opportunity cost. There is something that person has to sacrifice doing to complete the task they are working on. Some people are either so busy or so wealthy that they find the solution to this problem in hiring a full time employee as their own personal assistance. Many business people have a personal assistant provided through their company during their workday. Some people have arrangements with another person they employee, such as a nanny or maid, to do other tasks for them that fall into the realm of personal assistant. However, there are many people who do not have the need for a full time personal assistant or the money to pay for one that could use a little extra help from time to time. This may be on a one time basis, while planning a wedding or party, or something a little more regular such as every Thursday when things pile up before the weekend. With more and more families having two parents working and children having more and more activities and events to keep up with, many people would value having a little extra help from time to time.

The business that is being proposed would use this need as an opportunity. It would solve the problem of more tasks to do than there is time to do it. Since there is an opportunity cost and trade of for each choice, it would be up to potential customers whether they would rather pay someone to assist them with certain tasks or try to do it all themselves. The company will advertise itself not as a cleaning service or a babysitting company but as a lifestyle management service. The employees will be background checked, bonded, and insured. They will be available for an array of tasks to assist people including grocery shopping, clothing shopping, picking up and dropping of children from school and extracurricular activities, balancing checkbooks and paying bills, helping with small cooking or cleaning, dropping off and picking up dry cleaning, scheduling appointments, organizing and planning events, and even packing or planning to move. Any errands or tasks that fall into household management would be acceptable. There would be a per hour fee for each client and it would be up to the client how often they want help whether it is one hour per week or more or ten hours for one time only.