Competitive Advantage One: Describe one of the general forms of competitive advantage (cost leadership, differentiation, innovation, diversification) that the firms in your industry appear to be pursuing.
2. Explain how this competitive advantage applies to firms in your industry using the B-C framework. Please be explicit about Benefit, Cost and Price aspects of the framework.
Identify the specific type(s) of approach(es) (see Exhibits 2-5 to 2-12 in Ch 2) that the firms seem to be using to pursue this general form of competitive advantage.
References: Identify the sources for what you wrote in answers 1-3. Note: Most of you will need to add new references to get better information about your industry and its players. Be sure to use the same format as last time with respect to putting reference numbers within parentheses.
Competitive Advantage Two: Describe a different general form of competitive advantage (e.g., cost leadership, differentiation, etc.) that the firms in your industry also appear to be pursuing.
Explain how this competitive advantage applies to firms in your industry using the B-C framework.
Identify the specific type(s) of approach(es) (see Exhibits 2-5 to 2-12 in Ch 2) that the firms seem to be using to pursue this general form of competitive advantage.
References: Identify the sources for what you wrote in answers 5-7.
What is/was the hardest part of figuring out what competitive advantages the firms in your industry are pursuing?
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