M1A3 Capstone

Course Project—Strategy Audit Tasks

The assignments in each module of this course have been designed to help you develop your preliminary strategy audit due in Module 3 and the capstone strategy audit due in Module 5.

In Module 1, you will examine the best strategy for a business. You will begin work on your strategy audit by identifying a suitable business unit or organization. You will conduct at least one interview with a mid-level or senior manager to solicit his or her understanding of the business unit’s market position, value proposition, and competitive advantage. You will further your strategy audit by conducting a market position analysis.

In Module 2, you will review factors and trends that influence strategy development as well as conduct an external environmental scan of your business unit.

Because understanding the marketplace and consumer satisfaction is critical for strategy development, you will explore the supply chain in Module 3. You will also prepare your preliminary strategy audit based on the interview, the market position analysis, and the external environmental scan.

In Module 4, you will examine key performance indicators and explore the organizational culture. You will also conduct a comprehensive assessment of the internal environment at your selected business unit or organization that you have selected for your strategy audit and conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis.

In Module 5, you will identify structural misalignments that impede strategy execution. You will integrate all the work you have drafted to date to finalize your capstone strategy audit.

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