FOR HENRY Complete the Communication Strategy Worksheet based on Case Study

Audience

Describe them.

Purpose

Why?

Focus

Narrow your possibilities.

Emotion

What emotion is the audience’s take away?

Format

Written: letter, email, memo, etc.? Verbal: face-to-face, phone, etc.?

Approach

Direct or Indirect

Introduction

Purpose statement/preview statement/scope/attention getting statement

Body

List the points you need to make, then group/rank them in paragraph order.

Conclusion

Close it how.

Visuals

More than narration. Brain is 30% to visual processing.