M1A3 Capstone

Communicating Strategy

As you review the readings and work on the assignments, consider how the ABC eLearning Company communicated its strategy versus how Amazon uses its annual report to communicate its strategy. Different companies adopt various strategies based on what is assessed and what will deliver the optimal results.

To understand how companies design strategy and share the strategies with key stakeholders, it is important to talk to various members of the management or leadership team to see how this is decided.

It is necessary to have a cross section of management and speak to at least one management team member from the company. Be sure to ask the following key questions:

· How is success defined in the organization?

· How does this relate to the current marketplace position and goals?

It is always interesting to hear, based on the functional area within the company, how the goals are viewed and what the results mean to the company (that is, finance and bottom-line, sales and customer acquisition, and operations and delivering the products or services).

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