marketing

September 10 Online exercise

Chapter 2

Select a company or product to apply to this CRM exercise .

Part I. ( 6 points)

1. Develop three reasonable marketing objectives for your chosen company.

Make sure they are specific and realistic and an objective that can be measured.

Review the attributes of good objectives.

You can use the suggestions in class or chose your own.

2. Develop a SWOT analysis for the same company.

Include at least three specific statements under each section within the SWOT areas. Use the SWOT work sheet on blackboard to do this exercise.

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Chapter 3

Even though we are not covering Chapter 3 “Analyzing the Marketing Environment” at this time, please go ahead and list the 5 areas under the Microenvironment including the 7 sub-areas under the Public area and list the 6 areas under the Macroenvironment.

We will be discussing these environmental areas throughout this semester in other chapters therefore it will be helpful to have this preliminary review.

Type you response.

COMPETITIVE ANALYSIS

Complete the following questions using the same product, service, and/or company that you are using for the other exercises. Please Type Your Answers ( 8 points )

1. Who are your competitors?

· List two

1.

2.

2. What are their objectives and strategies

· List a possible objective and strategy for each competitor above

1. Competitor

Objective

Strategy

2. Competitor

Objective

Strategy

3. What are their strengths and weakness?

· List one strength and weakness for each competitor

1. Competitor

Strength

Weakness

2. Competitor

Strength

Weakness

4. What do you see as possible future sources of competition?

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