marketing/advertising homework!

Assignment questions for ch. 10 and 11

1. What are the trends in newspaper advertising over the last 10 years? Go to the Newspaper Association of America website and explore their data. Which target market continues to be strong readership for newspapers? Which categories of advertising continue to use newspapers for their ads? Why does it make sense for them to do so?

2. Two of the major concerns of the magazine industry are costs and selectivity. Explain what these are.

3. Why would an advertiser want to use both television and magazines?

4. What are some qualitative features of importance to magazine advertisers?