Business model canvas.. ageing baby boomers
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businessmodelexplained-110510105845-phpapp02.pdf
1. customers 2. value
proposition
3. channels 4. customer
relationships
5. revenues 6. key
resources
7. key
activities
8.
partnerships
9. costi Business
Model
Canvas
The
Business M odel
explained to my
Grandmot her
[email protected] in Italiano http://slidesha.re/eGZRLO
8%
Can you tell the
difference between
a Business Plan and
a Business Model?
Question
12%
Can you tell the
difference between
a Business Plan and
a Business Model?
You will, in a short time.
You will also be able to
sketch a Business Model
in few minutes.
Follow the presentation!
Question
16%
Definition
Business Model
Definition
A Business Model shows how an organization: creates, delivers and captures value
21%
1. customers
4. relation
2. value
5. revenues
9. costs
6. resources
7. activities
3. channels
8. partners
9 building blocks
The 9 building
blocks of a
Business Model
25%
9 building blocks > customers
1. customers
To do: - describe customers
- classify them
- understand needs
- for what they pay
- profitability
What: customers grouped by
needs, relationship,
interests, profit and
distribution channels
29%
9 building blocks > value proposition
2. value proposition
To do: - describe the values
- classifiy them
- relate with customers
What: something useful for the
customers, that the
organization can deliver
32%
9 building blocks > channels
3. channels
To do: - classify the channels
- buying life cycle
- buying experience
What: how the organization's
value proposition reaches
the customer
37%
9 building blocks > customer relationships
4. customer
relationships
To do: - customer experience
- organization's image
- effectiveness
What: how the organization
earns and retains
customers
42%
9 building blocks > revenues
5. revenues
To do: - how do customers pay
- for what do they pay
- price definitions
What: revenues generated by
different groups of
customers;
classified by value
proposition type
46%
9 building blocks > key resources
6. key resources
To do: - resource list
- relate to value
proposition
What: what's needed to create
the value that the
organization offers to
customers: machines,
ideas, people, money ...
50%
9 building blocks > key activities
7. key activities
To do: - activity list
- relate with value
proposition
What: what the organization
must do to create value
for the customers
54%
9 building blocks > partnerships
8. partnerships
To do: - cost reductions
- risk reductions
- special suppliers
- allies
What: who works with the
organization for creating
value for the customers:
strategic allies, suppliers,
cooperators
58%
9 building blocks > costs
9. costs
To do: - cost list
- fixed costs
- variable costs
What: money spent by the
organization for key
resources, key activities
and partners
62%
9 building blocks > summary
9 Business Model
building blocks
customers
value proposition
channels
customer relationship
revenues
key resources
key activities
partnerships
costs
1.
2.
3.
4.
5.
6.
7.
8.
9.
66%
Business Model Canvas > intro
Let's organize the 9
building blocks: the
Business Model Canvas
Who: the Business Model
Canvas was invented by
Alexander Osterwalder
and published in his book:
Business Model Generation
What: a framework showing
the building blocks'
relationships
71%
Business Model Canvas
Business Model Canvas
1. customers
4. relation
3. channels
2. value
5. revenues9. costs
6. resources
7. activities
8. partners
http://www.businessmodelgeneration.com
75%
Business Model Canvas
Business Model Canvas > value and customers
1. customers
4. relation
3. channels
2. value
http://www.businessmodelgeneration.com
the v alue
rea ches
the c usto
mers
thro ugh
chan nels
valu e - c
usto mer
comm unica
tion
79%
Business Model Canvas
Business Model Canvas > value
2. value
6. resources
7. activities
8. partners
Those co ntribute
creating value
http://www.businessmodelgeneration.com
83%
Business Model Canvas
earnings = revenues - costs
Business Model Canvas > costs and revenues
1. customers
5. revenues9. costs
6. resources
7. activities
8. partners
Custom ers
pay
Creating valu e
costs money
Earnings
should be
greater th an
zero
http://www.businessmodelgeneration.com
87%
Business Model Canvas
earnings = revenues - costs
Business Model Canvas > relationships
1. customers
4. relation
3. channels
2. value
5. revenues9. costs
6. resources
7. activities
8. partner
http://www.businessmodelgeneration.com
91%
Business Model > book
And now?
To infinity and
beyond! Buy Alexander
Osterwalder's book.
Download a 70 page
preview from the
website: businessmodelgeneration.com
Copyr ight:
Alex ander
Oste rwald
er
used with
permi ssion
96%
Business Model > innovation in Italy
So what? Innovate YOUR Business Model and beat the competition!
We are spreading the
word about Business
Model Innovation in
Italy
100%
Business Model vs. Business Plan
Ah,
I was forgetting:
Business Model and
Business Plan
difference
A Business Plan tells how much stuff, how much time and how much money you need to put your Business Model into effect
