Marketing

Assignment Topic 1: Consider an idea that you have had for a new product; a product that falls into that category of "Gee, I wish someone would develop_______…" or "…I' ll bet ______ would be a great product." Here is your chance to develop the idea into a potential product!

Follow the 7 stages in the new product development process (found in ch. 10), submitting one explanatory paragraph for each of the 7 stages. Identify the stage, page number, & the specific application to your new product idea.

Be creative. Where you may lack data to completely consider any of the 7 stages with respect to your imagined product, explain what would be necessary and/or what you know about the respective stage, as it relates to the product you are developing.

Note: Remember that you are "imagining" or "creating" the information versus information that actually exists.

Throughout each stage, be specific in the summary of your idea/product.

This is an "outside the box" assignment, but standard formatting, spell check and grammatical accuracy is required