Marketing Multiple Assignments

Assignment Topic 1: Consider an idea that you have had for a new product; a product that falls into that category of "Gee, I wish someone would develop_______…" or "…I' ll bet ______ would be a great product." Here is your chance to develop the idea into a potential product!

Follow the 7 stages in the new product development process (found in ch. 10), submitting one explanatory paragraph for each of the 7 stages. Identify the stage, page number, & the specific application to your new product idea.

Be creative. Where you may lack data to completely consider any of the 7 stages with respect to your imagined product, explain what would be necessary and/or what you know about the respective stage, as it relates to the product you are developing.

Note: Remember that you are "imagining" or "creating" the information versus information that actually exists.

Throughout each stage, be specific in the summary of your idea/product.

This is an "outside the box" assignment, but standard formatting, spell check and grammatical accuracy is required

Assignment Topic 2: There are 3 parts to this forum: Segmenting the Market, Target Marketing, Products and Prices.

•Part 1 - In 2 well-written paragraphs, distinguish between these terms: market segmentation and target marketing. Define each concept and provide several insightful examples of each.

•Part 2 - In 2 well-written paragraphs, explain the following statement which refers to the concept called product positioning : "Sometimes a firm can achieve a key differential advantage by simply emphasizing how its offering satisfies existing consumer demand/desires and needs better than its competitors."

Write 1 comprehensive paragraph, in your own words, defining the concept of product positioning (advantages).

Write 1 comprehensive paragraph, citing an example of a company, a product, and a positioning strategy that is NOT found in the textbook.

•Part 3 - In 2 well-written paragraphs, explain this comment which is referring to the concept called managing the product life cycle: "Sometimes demand patterns must be modified for consumers to perceive a firm's product differentiation as worthwhile." There are 3 different major choices in what can be "modified" with 7 sub-choices.

Write 1 comprehensive paragraph for each of the 2 choices you made that defines the specific concept.

Provide at least 1 real-world example for each concept.

This assignment requires at least 10 paragraphs to sufficiently answer the questions

Assignment Topic 3: There are 3 parts to this forum; the Push-Pull Marketing, Product Advertising, Customer-oriented Sales Promotions

Part 1 - The Push-Pull Marketing Strategy

•Write a brief paragraph, in your own words, that defines the concept of both the push channel strategy and the pull channel strategy.

•Write a brief paragraph that cites a real company that would use both the push strategy and the pull channel strategy.

•Write a brief paragraph, in your own words, stating which strategy you believe is the more effective strategy usually and your rationale for making that statement.

Part 2 - There are 3 basic forms of Product Advertising.

Locate a print advertisement (magazines, newspapers, direct mail, etc.) that has a special appeal to you personally.

•Write a comprehensive description of that advertisement so that your classmates can easily visualize it.

•Cite the publication source of the advertisement and the date it was published.

•Define how many of the three forms this advertisement fulfills.

•Describe, in your own words, why you believe this advertisement is effective on you and potentially others in the marketplace.

Part 3 - There are 10 tools listed in your textbook as Customer-oriented Sales promotions. Only two of these tools, coupons and rebates, are being considered for this assignment.

•Write a brief paragraph describing, in your own words, the concept of coupons as a sales promotion tool, and provide an example within your paragraph of a company that uses coupons.

•Write a brief paragraph describing, in your own words, the concept of rebates as a sales promotion tool, and provide an example within your paragraph of a company that uses rebates.

Write a comprehensive paragraph that compares the pros and cons of the 2 sales promotion tools from your perspective; include a statement as to which of the sales promotional tools appeals to you more, and state your rationale for that choice.

Please title your thread and the name of your product/firm employing the push/pull strategy or product listed on your coupon/rebate.