Management class powerpoint

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bcg__and__swot__analysis1.ppt
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Shadow-A-Company Analysis

A process by which a student evaluates the products and businesses making up their assigned company.

Portfolio Analysis

  • Purpose of portfolio analysis:

Resources are directed toward more profitable businesses while weaker ones are phased out or dropped.

  • Standard portfolio analysis evaluates SBUs on two important dimensions:

Attractiveness of SBU’s market or industry.

Strength of SBU’s position within that market or industry.

Figure 2.2:

The BCG Growth-Share Matrix

BCG Growth-Share Matrix

  • Stars: High-share of high-growth market.

Strategy: Build into cash cow via investment.

  • Cash cows: High-share of low-growth market.

Strategies: Maintain or harvest for cash to build STARS.

  • Question marks: Low-share of high-growth market.

Strategies: Build into STAR via investment OR reallocate funding and let slip into DOG status.

  • Dogs: Low-share of low-growth market.

Strategies: Maintain or divest.

Figure 2.7:

SWOT Analysis